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张鸭子，源自重庆梁平，三代祖传卤烤工艺，以干、香、瘦特色闻名，成为重庆一大特产。2010年，张鸭子卖出百万只，成为重庆人最爱吃的卤味。

张鸭子以连锁专门店为主要经营方式，在我市大型超市、繁华商业区、高速公路分段服务区，设立“张鸭子”卤制烤鸭专卖点已达125家，专卖店采用统一的视觉识别形象、规范化管理模式，为顾客提供优质的服务。

为确保“张鸭子”食材品质，让顾客吃到安全、放心的绿色食品，公司采取“公司+农户+品牌”的现代农业经营模式，从源头抓起，集中在梁平县第二大人工水库（面积400余亩）建立麻鸭生态养殖基地，年产活麻鸭近30多万只，该养殖基地被国家科委认定为“梁平县千万只商品鸭养殖与加工产业化示范工程”，同时带动了周边100农户分散养殖，成品麻鸭由公司全部回收生产。重视质量把关，宁缺毋滥，为后期生产加工提供了品质保障，“张鸭子”卤制烤鸭及其相关食品问世多年来，经国家质监部门检测，抽检食品合格率达100%，因而形成了“张鸭子”独特的食品风味和卓越的品质优势。

过硬的产品质量，颇具地方特色的食品风味，多元化、规范化、规模化的企业经营模式，使“张鸭子”卤制烤鸭信誉度和知名度得到不断提升的同时，也获得了诸多荣誉。2005年，“张鸭子”荣获重庆市商业委员会颁发的“消费者喜爱产品”；2006年“张鸭子”卤烤鸭获中国西部农产品交易会组委会颁发的“最受消费者喜爱产品”；2007年“张鸭子”卤烤鸭被重庆市人民政府授予“重庆名牌产品”称号；2008年“张鸭子”商标被重庆市工商行政管理局认定为“重庆市著名商标”；2009年该商标被重庆市名牌农产品认定委员会授予“重庆市名牌农产品”称号。

Zhang duck, originated from Liangping, Chongqing, is famous for its dry, fragrant and thin characteristics and has become a specialty of Chongqing. In 2010, Zhang duck sold a million, becoming Chongqing's favorite flavor. With chain stores as the main business mode, zhangya has set up 125 "zhangya" brine roast duck Monopoly points in the city's large supermarkets, bustling commercial areas and expressway section service areas. The monopoly stores adopt a unified visual identification image and standardized management mode to provide customers with high-quality services. In order to ensure the quality of "Zhang duck" food materials and let customers eat safe and reassuring green food, the company adopts the modern agricultural management mode of "company + farmer + brand", focusing on the second largest artificial reservoir (covering an area of more than 400 mu) in Liangping County to establish an ecological breeding base of Ma duck, with an annual output of nearly 300000 live Ma ducks. The breeding base is recognized as "Liangping County" by the State Science and Technology Commission Ten million commercial duck breeding and processing industrialization demonstration project "has also driven the surrounding 100 farmers to breed separately, and the finished duck is recycled and produced by the company. Pay attention to quality control, rather lack than abuse, to provide quality assurance for later production and processing, "Zhang duck" stewed roast duck and its related food have come out for many years. After the inspection by the national quality supervision department, the qualified rate of sampling food reaches 100%, thus forming the unique food taste and excellent quality advantage of "Zhang duck". The excellent product quality, local food flavor and diversified, standardized and large-scale business model make the reputation and popularity of "Zhang duck" stewed roast duck continuously improved, and at the same time, it has won many honors. In 2005, "Zhang duck" won the title of "consumer favorite product" issued by Chongqing Municipal Commission of Commerce; in 2006, "Zhang duck" stewed duck won the title of "most favorite product" issued by the Organizing Committee of Western China Agricultural Products Fair; in 2007, "Zhang duck" stewed duck was awarded the title of "Chongqing famous brand product" by Chongqing Municipal People's government; in 2008, "Zhang duck" trademark was awarded by Chongqing Municipal Industry In 2009, the trademark was awarded the title of "Chongqing famous brand agricultural products" by Chongqing famous brand agricultural products recognition Committee.

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