凤牌品牌怎么样 申请店铺

云南滇红集团股份有限公司（简称滇红集团）前身系创建于1939年的顺宁实验茶厂，1954年随县名更名为“云南省凤庆茶厂”，是中国名茶“滇红”的诞生地，1996年云南省凤庆茶厂经云南省体改委批准，整体改制为“云南滇红集团股份有限公司”，是全国最大的集种植、生产、加工、科研、销售于一体的民营股份制茶叶企业。集团现有总资产9.07亿元，拥有茶园基地3.07万亩（其中2万亩通过瑞士IMO有机茶认证、1.2万亩通过国际雨林联盟认证），拥有初制加工厂85个，原料基地和初制加工厂分布在凤庆县和耿马县，惠及当地25个少数民族38万茶农。

滇红集团一直是国家出口红茶定点生产企业，国家红茶一套样“标准实物样”制样单位。滇红工夫特级茶在1958年被认定为国家外事礼茶，1986年时任云南省省长和志强将其作为国礼赠送来华访问的英国女王伊丽莎白二世；2006年12月“滇红茶”系列产品被国家外交部授予“驻外使馆专用礼品茶”称号；2008年“滇红特级工夫茶”被指定为“北京残奥会专用礼品茶”；2009年6月滇红集团随同胡锦涛总书记带领的中国经贸代表团出访俄罗斯、白俄罗斯和乌克兰；2010年9月滇红集团随同云南省政府代表团赴斯里兰卡进行商务考察，时任云南省省长秦光荣将滇红集团生产的“中国红”和“早春绿”茶作为国礼赠送给斯里兰卡总统和总理；2010年12月滇红集团随同国务院总理温家宝带领的中国经贸代表团赴印度、巴基斯坦等地进行商务考察；2011年滇红集团生产的“大运红香”等三款产品被“深圳2011年第26届世界大学生夏季运动会”指定为特许经销产品；2012年2月国务院副总理回良玉到临沧视察滇红茶产业和“凤”牌滇红茶制作工艺；2013年6月25日，“印象中国·滇红皇家品茗会”在英国伦敦皇家肯辛顿宫举行，滇红集团董事长王天权将赠与英女王的礼品交给卡特里娜公主，滇红集团与英国皇室再续前缘；2013年11月英国卡特里娜公主访问滇红集团并将“中国红”基地授牌为“中英友好茶园”；2013年12月6日滇红集团董事长王天权先生受联合国之邀将滇红名茶和滇红茶制作工艺带入联合国向各国政要进行展示，扩大了滇红在世界的知名度；2014年2月11日滇红集团董事长王天权应邀出席俄罗斯索契冬奥会“中国之家”传递红茶文化；2014年4月7日第七届世界城市论坛在哥伦比亚麦德林城举办，滇红集团生产的“凤”牌红茶被选为大会礼品专用茶，董事长王天权应邀出席该论坛。

滇红集团“凤”牌商标于1983年注册，“凤”牌滇红茶连续被认定为云南省名牌产品、云南省著名商标、云南省消费者最喜爱产品，2011年“凤”牌红茶被国家商务部授予“中华老字号”称号，2013年滇红集团荣获“中国茶叶行业十大领军（推荐）企业”荣誉称号。滇红工夫茶多次被评为国家金质奖，多个产品被授予金奖、茶王等称号，2013年滇红集团生产的产品“纤红”被评为第八届中国云南普洱茶国际博览交易会红茶类金奖、“锦秀古茶”被评为第二届“云香杯”名优普洱茶生茶类（紧压茶）金奖。滇红集团是全国茶叶行业百强企业、国家扶贫龙头企业、云南省农业产业化重点龙头企业、云南省林业产业省级龙头企业、云南省省级企业技术中心。

滇红集团茶叶科学研究院有着30多年的历史，拥有大规模的茶树良种资源圃，保存有全国各地300多个茶树优良品种，征集保存了800多份茶树育种材料，为企业可持续发展搭建了一个独一无二的研发平台，是中国茶叶研究所定点科研基地，滇红集团“凤”牌红茶连续四年被中国茶叶学会选为教学样茶。

未来发展，滇红集团将以打造“临沧名片、中国名牌、世界名品”为指导思想，推进滇红集团“四化”发展进程（种植规范化、生产标准化、管理精细化、销售网络化），不断优化资源配置，抓实“二次创业”，做强做大滇红集团。

Yunnan Dianhong Group Co., Ltd. (hereinafter referred to as Dianhong group) was founded in 1939 as shunning experimental tea factory. In 1954, it was renamed as "Yunnan Fengqing tea factory" with the name of the county. It is the birthplace of China's famous tea "Dianhong". In 1996, Yunnan Fengqing tea factory was approved by Yunnan Provincial Commission of restructuring and restructuring as "Yunnan Dianhong Group Co., Ltd." it is the largest collection of species in China Private joint-stock tea enterprises integrating planting, production, processing, scientific research and sales. The group has a total assets of 907 million yuan, with 30700 mu of tea garden base (including 20000 mu certified by IMO organic tea of Switzerland, 12000 Mu certified by the international Rainforest Alliance), 85 primary processing plants, raw material bases and primary processing plants distributed in Fengqing County and Gengma County, benefiting 380000 tea farmers of 25 local ethnic minorities. Dianhong group has always been a designated production enterprise of black tea exported by the state, and a sample preparation unit of "standard physical sample" of national black tea. Dianhong Gongfu special grade tea was recognized as a national foreign service tea in 1958. In 1986, he Zhiqiang, then governor of Yunnan Province, presented it as a national gift to Queen Elizabeth II of England who visited China. In December 2006, "Dianhong tea" series products were awarded the title of "special gift tea for Embassy abroad" by the Ministry of foreign affairs. In 2008, "Dianhong special grade Gongfu tea" was designated as "special tea for Beijing Paralympic Games" Present tea "; in June 2009, Dianhong group, together with the Chinese economic and trade delegation led by General Secretary Hu Jintao, visited Russia, Belarus and Ukraine; in September 2010, Dianhong group, together with the delegation of Yunnan provincial government, went to Sri Lanka for a business visit. Qin Guangrong, then governor of Yunnan Province, presented the" China Red "and" early spring green "tea produced by Dianhong group to Sri Lanka as a national gift President and Premier; in December 2010, Dianhong group, together with Chinese economic and trade delegation led by Premier Wen Jiabao of the State Council, went to India, Pakistan and other places for business investigation; in 2011, three products produced by Dianhong group, including "Universiade red fragrance", were designated as franchised products by "Shenzhen 2011 26th Summer Universiade"; in February 2012, Vice Premier Hui Liangyu arrived Cang inspected the Dianhong tea industry and the production process of "phoenix" brand Dianhong tea; on June 25, 2013, "impression China · Dianhong royal tea tasting" was held at the Royal Kensington Palace in London, UK. Wang Tianquan, the chairman of Dianhong group, handed the gift to the queen to Princess Katrina, and Dianhong group and the British royal family continued to advance; in November 2013, Princess Katrina visited Dianhong group and On December 6, 2013, Mr. Wang Tianquan, chairman of Dianhong group, was invited by the United Nations to bring the famous Dianhong tea and its production process to the United Nations to show to the political leaders of all countries, expanding the world popularity of Dianhong. On February 11, 2014, Wang Tianquan, chairman of Dianhong group, was invited to attend the Sochi Winter Olympic Games in Russia On April 7, 2014, the 7th World Urban Forum was held in Medellin City, Colombia. The "phoenix" brand black tea produced by Dianhong group was selected as the special gift tea for the conference. Wang Tianquan, chairman of the board, was invited to attend the forum. The "phoenix" brand trademark of Dianhong group was registered in 1983. The "phoenix" brand of Dianhong tea has been continuously recognized as the famous brand product of Yunnan Province, the famous trademark of Yunnan Province and the favorite product of Yunnan consumers. In 2011, the "phoenix" brand of black tea was awarded the title of "China time honored brand" by the Ministry of Commerce. In 2013, Dianhong group won the honorary title of "top ten leading (recommended) enterprises in China's tea industry". Dianhong Gongfu tea has been awarded the national gold medal for many times, and many products have been awarded the gold medal, tea king and other titles. In 2013, the product "Xianhong" produced by Dianhong group was awarded the gold medal of black tea at the eighth Yunnan Pu'er tea international fair, and "Jinxiu ancient tea" was awarded the gold medal of the second "Yunxiang Cup" famous Pu'er tea (pressed tea). Dianhong group is one of the top 100 enterprises in the national tea industry, the national poverty alleviation leading enterprise, the key leading enterprise of agricultural industrialization in Yunnan Province, the provincial leading enterprise of forestry industry in Yunnan Province, and the provincial enterprise technology center in Yunnan Province. Dianhong group Tea Science Research Institute has a history of more than 30 years. It has a large-scale tea tree improved species resource garden, more than 300 tea tree excellent varieties are preserved all over the country, and more than 800 tea tree breeding materials are collected and preserved. It has built a unique research and development platform for the sustainable development of enterprises. It is a designated scientific research base of China Tea Research Institute, and the "phoenix" brand black tea of Dianhong group is continuous Four years by the Chinese tea society selected as the teaching sample tea. In the future, Dianhong group will take building "Lincang business card, Chinese famous brand and world famous product" as the guiding ideology, promote the development process of "four modernizations" of Dianhong group (planting standardization, production standardization, management refinement and sales Networking), constantly optimize the resource allocation, grasp the "Second Entrepreneurship" and make Dianhong group stronger and bigger.

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