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东方明珠即东方明珠广播电视塔，又名东方明珠塔（theOrientalPearlPower），坐落在中国上海浦东新区陆家嘴，毗邻黄浦江，与外滩隔江相望，上海国际新闻中心所在地。东方明珠塔是由上海现代建筑设计（集团）有限公司的江欢成设计。建筑投资总额达8.3亿元人民币，在工程技术上从1990年建成的徐州电视塔上借鉴很多，被称作徐州电视塔的翻版。塔高467.9米，亚洲第三，世界第五高塔，仅次于日本东京天空树电视塔(634米)、广州新电视塔(600米)、加拿大的加拿大CN电视塔（553.3米）及俄罗斯的奥斯坦金诺电视塔（540.1米），是上海的地标之一。

上海东方明珠（集团）股份有限公司成立于1992年8月，系中国第一家文化类上市公司。

公司成立以来，先后在文化休闲娱乐、新媒体、对外投资等领域进行多元化拓展，在规模、效益和品牌等方面取得了显著提升，实现了产业结构优化和业绩的稳健、快速发展。公司现有注册资本31.86亿元，截止2010年末，公司总资产124.87亿元，归属于母公司的净资产76.9亿元，被上海市人民政府列入50家重点大型企业，名列中国最具发展潜力上市公司50强、中国科技上市公司50强，“东方明珠”还被国家工商管理总局认定为中国驰名商标。

公司所属东方明珠广播电视塔是上海市标志性建筑，经过多年的精心打造和品牌经营，现已成为上海乃至中国现代化建设的标志、对外宣传和风貌展示的窗口、文化交流的纽带、改革开放的象征。

公司控股的上海国际会议中心拥有一家五星级酒店、风格各异的多功能会议厅和一个目前上海规模最大的宴会厅，先后成功承办了APEC会议、全球扶贫大会、全球工程师大会、上海合作组织峰会等重大国际性会议。作为东方明珠管理品牌输出的成功范例，上海东方绿舟管理中心管理着占地面积达5600亩的上海青少年校外活动营地“东方绿舟”，成为上海文化休闲娱乐的重要基地。公司与AEG/NBA联手经营上海世博演艺中心，引进顶级文娱演出、体育赛事，延伸文化旅游产业链，并成功承办了2010年上海世博会开、闭幕式。

东方明珠传输公司承担着整个上海地区无线广播和电视发射以及数据传输等任务，24小时不间断的把几十套广播电视节目传输到上海乃至华东部分地区的千家万户，保持了在全国同行业的先进水平。

东方明珠依托文广集团的整体优势，积极介入媒体领域，确立了以新媒体产业为主导的战略发展方向。公司投资上海东方有线网络公司和太原有线电视网络公司，参建上海最具规模和影响的“东方网”，购买上海东视新闻娱乐频道和上视综合频道黄金广告时段。

公司立足创新经营，适应媒体技术日新月异的发展趋势，进一步加快在新媒体业务领域的开拓。2002年8月，东方明珠和文广集团等单位共同发起创建了东方明珠移动电视有限公司，整合资金、节目、传输等多方优势，率先在中国推出了移动数字电视这一全新媒体，创下了中国第一、全球第二的记录。2005年7月，东方明珠移动电视有限公司、上海东方宣传教育服务中心和东上海国际文化影视有限公司联合推进楼宇电视，开通了上海公共视频信息平台。2008年，公司与申通地铁资产管理公司合资成立上海地铁电视有限公司，通过地铁电视建立一个涵盖所有上海重要市内交通网络的立体数字电视平台。与此同时，公司锲而不舍，以新理念、新技术、新模式致力于手机电视业务的开拓，2009年，与广电总局建立战略合作关系，成为CMMB手机电视在上海地区的运营商。

东方明珠将以此为新的契机，加快推进新的发展战略，进一步增强核心竞争力，发展成为中国实力雄厚、具有重要影响力的大型文化企业集团，不断提升公司在资本市场上的良好形象，成为公众信赖的优质上市公司。

The Oriental Pearl TV Tower, the Oriental Pearl TV Tower, also known as the Oriental Pearl Tower (theOrientalPearlPower), is located in Lujiazui, Pudong New Area, Shanghai, China, adjacent to the Huangpu River, and across the river from the Bund, the seat of Shanghai international news center. The Oriental Pearl Tower is designed by Jiang Huancheng of Shanghai modern architectural design (Group) Co., Ltd. The total investment in construction is 830 million yuan. In engineering and technology, we learn a lot from the Xuzhou TV Tower built in 1990, which is called the copy of Xuzhou TV Tower. The tower is 467.9 meters high, the third tallest in Asia and the fifth tallest in the world, next to Tokyo skytree TV Tower (634 meters), Guangzhou new TV Tower (600 meters), Canada CN TV Tower (553.3 meters) and Russia's Ostankino TV Tower (540.1 meters), which is one of the landmarks of Shanghai. Shanghai Oriental Pearl (Group) Limited by Share Ltd was founded in August 1992, and is China's first cultural listed company. Since its establishment, the company has carried out diversified expansion in the fields of culture, leisure and entertainment, new media, foreign investment, etc., made remarkable improvement in scale, efficiency and brand, and achieved steady and rapid development of industrial structure optimization and performance. A well known trademark in China is China's registered capital of 3 billion 186 million yuan. By the end of 2010, the company's total assets of 12 billion 487 million yuan, attributable to 7 billion 690 million yuan of the parent company's net assets, were listed in 50 key large enterprises by the Shanghai Municipal People's government. It ranks among the 50 most powerful listed companies in China and 50 of the Chinese listed technology companies. The Oriental Pearl TV Tower is the landmark building in Shanghai. After years of meticulous building and brand management, it has become a symbol of modernization in Shanghai and even China, a window for external publicity and style display, a cultural exchange bond, and a symbol of reform and opening up. Shanghai International Conference Center, which is controlled by the company, has a five-star hotel, multi-functional conference hall with different styles and the largest banquet hall in Shanghai. It has successfully hosted major international conferences such as APEC conference, global poverty alleviation conference, global engineer conference, Shanghai Cooperation Organization summit, etc. As a successful example of Oriental Pearl's management brand export, Shanghai Oriental Green Boat management center manages the "Oriental Green Boat" of Shanghai youth outdoor camp, which covers an area of 5600 mu, and has become an important base for Shanghai's cultural recreation and entertainment. The company and AEG / NBA jointly operate the Shanghai World Expo Performance Center, introduce top-level entertainment performances and sports events, extend the cultural tourism industry chain, and successfully hosted the opening and closing ceremonies of 2010 Shanghai World Expo. The Oriental Pearl transport company undertakes the task of broadcasting and transmitting data and data transmission in the whole Shanghai area. It has been transmitting 24 dozens of radio and TV programs to thousands of households in Shanghai and even parts of East China, keeping the advanced level in the same industry. Relying on the overall advantages of Wen Guang group, Oriental Pearl has actively intervened in the media field, and has established the strategic direction of the development of the new media industry. The company invested in Shanghai Oriental cable network company and Taiyuan cable television network company, participated in the construction of "Oriental Network" with the most scale and influence in Shanghai, and purchased the prime advertising time of Shanghai Oriental News and entertainment channel and Shanghai comprehensive channel. Based on the innovative operation, the company adapts to the rapid development trend of media technology and further speeds up the development in the field of new media business. In August 2002, the Oriental Pearl TV and Wen Guang group jointly launched the Oriental Pearl TV Mobile Limited, integrating the advantages of funds, programs and transmission. It pioneered the new media of mobile digital TV in China, setting the first and second record in China. In July 2005, Oriental Pearl mobile TV Limited, Shanghai Oriental publicity and education service center and East Shanghai international culture and Film Co., Ltd. jointly promoted building television and opened Shanghai public video information platform. In 2008, the company and Shentong Metro Asset Management Co., Ltd. jointly established Shanghai Metro TV Co., Ltd. to establish a three-dimensional digital TV platform covering all the important traffic networks in Shanghai through Metro TV. At the same time, the company is committed to the development of mobile TV business with new ideas, new technologies and new models. In 2009, it established a strategic partnership with SARFT and became the operator of CMMB mobile TV in Shanghai. The Oriental Pearl will take this opportunity as a new opportunity to accelerate the development of new development strategies, further enhance its core competitiveness, and develop into a China's powerful cultural enterprise group with important influence. It will continuously enhance the company's good image in the capital market and become a high quality public listed company.

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