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钱江晚报，创刊于1987年，省级晚报，以高学历、高收入、高消费的城市主流读者为主要读者群，浙江地区发行量较大、较具影响力的都市类报纸
《钱江晚报》是浙江省省级晚报，创刊于1987年，以创办 21世纪城市主流报纸 为目标，是浙江省及杭州市发行量大、广告收入多、阅读率高、影响力大的都市类报纸。
《钱江晚报》秉承 心向读者、情系万家 的办报宗旨、坚持 向上、向善、向美 的核心价值取向，砥砺 正气 锐气、文气 的晚报品格，实现 锐力传播，快乐阅读 。拥有全省都市类媒体中较大出版规模和信息量，日常64版，并相继推出全民读书周刊、健康周刊、旅游周刊、生活周刊和各类主题别册，为广大读者提供资讯。 杭州新闻 、 宁波城事 、 浙中城事 三个地方版分别单独在杭州、宁波、金华地区发行，实现发行覆盖面和社会影响力双重提升，增强晚报区域化竞争能力。
《钱江晚报》一直保持着全省以及杭州市较高的阅读率和达到率。以高学历、高收入、高消费的城市主流读者为主要读者群，不断发展读者和年轻读者，读者构成持续年轻化，读者消费能力明显高于浙江居民总体水平以及主要日报类报纸读者。
Qianjiang Evening News, founded in 1987, is a provincial evening news. It focuses on the mainstream readers of cities with high education, high income and high consumption. Qianjiang Evening News, an influential urban newspaper with large circulation in Zhejiang Province, is a provincial evening news of Zhejiang Province. Founded in 1987, it aims to establish the mainstream newspapers of cities in the 21st century. It has a large circulation and advertising revenue in Zhejiang Province and Hangzhou Urban newspapers with large number, high reading rate and great influence. Qianjiang Evening News adheres to the tenet of running a newspaper with a heart to the readers and a love for thousands of families, adheres to the core value orientation of being upward, good and beautiful, cultivates the character of evening news with a positive spirit and a literary spirit, realizes the sharp communication and happy reading. It has a large publishing scale and information volume in the city media of the whole province, with 64 daily editions, and has successively launched national reading weekly, health weekly, tourism weekly, Life Weekly and various thematic volumes to provide information for readers. Hangzhou news, Ningbo City News and central Zhejiang city news were separately distributed in Hangzhou, Ningbo and Jinhua, achieving double promotion of distribution coverage and social influence, and enhancing regional competitiveness of evening news. Qianjiang Evening News has always maintained a high reading rate and reach rate in Hangzhou and the whole province. With the mainstream readers with high education, high income and high consumption as the main readership, readers and young readers are constantly developing. The composition of readers is constantly younger, and the consumption ability of readers is significantly higher than the overall level of Zhejiang Residents and the readers of major daily newspapers.
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