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Jingshan tea has a long history and is a famous traditional tea. It began in Tang Dynasty and flourished in Song Dynasty, with a history of more than 1200 years. Since 1978, Jingshan tea has been innovated, developed and promoted. More than 1200 years of historical tea has been inherited, innovated, developed and promoted after more than 30 years of reform and opening up. Jingshan tea has become one of the best green tea products in China and has been praised and favored by all walks of life. Jingshan tea is famous for "advocating nature, pursuing green, paying attention to true color, true fragrance and true taste". Its quality characteristics are derived from its unique ecological environment, profound cultural accumulation and exquisite tea making technology. One is the unique ecological environment. Jingshan mountain belongs to the East Tianmu Mountain, the main peak of yaotou mountain is 1095.2 meters, and the rest of the mountains are below 1000 meters. Due to multiple geological movements and strong surface runoff, it is also a mountain suddenly uplifted in the southeast coast, which is more majestic and straight, with a relative height of more than 500 meters. Such geographical conditions make the warm and humid monsoon from the southeast easy to enter and hard to exit, forming intense convection, forming a multi cloud, multi diffuse light and long-term humid and rainy environment, which is very conducive to the formation of the natural quality of Jingshan tea. Affected by the comprehensive factors such as latitude and Jingshan mountain range in the tea area of Northern Zhejiang, the temperature is relatively low, and the tea trees grow under the diffuse light, which can produce more chlorophyll b, form a variety of amino acids, and make the tea fragrance overflowing. The annual precipitation of Jingshan tea area is more than 1400mm, which adapts to the characteristics of tea trees like to be wet. Second, profound cultural accumulation. According to historical records, in the Tang Dynasty more than 1200 years ago, master Faqin, a monk, traveled to Jingshan, Hangzhou, Zhejiang Province, where he built a temple, planted tea, made tea and studied tea, which was the beginning of Jingshan tea. After that, Lu Yu, the tea saint of Tang Dynasty, wrote the tea Sutra in Jiquan, Jingshan, where Nanpu Shaoming, a Japanese monk of Song Dynasty, came to study Buddhism and tea in Jingshan, and spread the tea seeds and the Jingshan tea feast prevailing in Song Dynasty to Japan, which evolved into the "Japanese tea ceremony". Jingshan tea culture started from Lu Yu's "tea Sutra", spread by Japanese eminent monks, and then went to the world. As a result, Koyama has become "the land of tea scriptures, the source of Japanese tea ceremony". The traditional famous tea, Jingshan tea, has formed a unique personality in the change of more than 1200 years. Zhushan, Qingshui and mists gave birth to its unique quality. Celebrities, famous temples and famous scriptures endowed Jingshan tea with rich connotation. Tea art, tea feast and tea ceremony showed the profound culture of Jingshan tea. The mountain, water, tea, temple, Zen, Scripture and culture of Jingshan are closely related to each other, which has a long history and profound, forming a rich historical and cultural accumulation of Jingshan tea. Therefore, Jingshan tea has become the carrier and symbol of traditional culture transmission and continuation. Third, exquisite tea making technology. Jingshan tea is a curly hairy peak with thin ropes. The standard of tea picking is one bud and one leaf or one bud and two leaves. It is made by ventilation and spreading, high-temperature curing, strip shaping, fine rolling, and drying with carbon fire. Its appearance is delicate and bright, and its color is green; its internal quality is tender and fragrant for a long time, and its taste is fresh; its soup color is green and bright, and its leaf bottom is tender and bright. Make a cup of Jingshan tea in a glass, and you will taste its true color, fragrance, taste and state. Its green color, long fragrance, sweet silk, "color, fragrance, taste, shape" is pleasing to the eye, and gets multiple satisfaction of the senses and spirit. Vision can feel the beauty of green color and the beauty of the shape of two leaves, smell can feel the subtle beauty of light fragrance, taste can feel the integration beauty of slightly bitter, slightly astringent and slightly sweet. At the same time, the soul and spirit get the washing and feeling of beauty to achieve the state and realm of selflessness, relaxation and spiritual tour. Jingshan tea, a famous traditional tea in history, has been stagnant or even annihilated in the process of history. It was not until the reform and opening up that innovation and development were restored. Since the restoration and innovation of Jingshan tea in 1978, Jingshan tea has gone through the process of restoration and innovation, group integration, commercialized production and brand promotion. With the development and upgrading process, the management of Jingshan tea industry has also stepped out a new road with its own characteristics. At the beginning of the restoration of Jingshan tea in 1978, the area of Jingshan tea garden was only a few hundred mu. After 32 years of efforts, through the integration and delimitation of production areas, the current tea garden area has reached more than 50000 mu, of which Jingshan Maofeng production base has reached 19935 mu, and the production area covers 9 towns in Yuhang District and Hengfan and Gaohong towns in Lin'an City of the same mountain range. Tea making enterprises have developed from workshops in the past to modern enterprises with food production license, with a total of 59 enterprises. The sales outlets are all over the country, forming various forms of sales methods and sales networks, such as Jingshan tea specialty stores, direct sales stores, agent sales points and Jingshan tea specialty areas in the tea market. After the restoration of innovation path tea in 1978, it was listed as famous tea by Zhejiang Province in 1979. Unify the production standard of Jingshan tea. As early as the establishment of the association in 1998, on the basis of the original product standards, the association drafted and issued the provincial local standard db33 / t257 Jingshan tea with the approval of the Provincial Bureau of quality and technical supervision. This standard covers the production standard, processing technology standard and quality safety standard of tea garden and fresh leaves. Since then, the standards have been revised twice in 2005 and 2010, and become more perfect. Tea farmers, enterprises and processing and manufacturing enterprises that own Jingshan tea garden shall comply with the standards. To this end, the association organized several trainings and sent them to each production enterprise in the form of physical standard samples and CDs. In the production season of each year, the association organizes personnel to conduct spot check and send samples for testing. Unified path Camellia logo packaging. Jingshan tea industry association is the registrant of "Jingshan tea" trademark. According to the provisions of the geographical indication certification trademark, the association is the owner of the trademark. However, the association does not use the trademark of "Jingshan tea", but the practitioners who produce and manage Jingshan tea use the trademark of "Jingshan tea". The association carries out the trademark packaging of "mother and son". On the unified packaging products with the trademark of "Jingshan tea", the difference is the name of the enterprise, the trademark of the enterprise, the contact number and the certification marks of "pollution-free", "green", "organic", etc. Unify the brand promotion of Jingshan tea. The major promotional activities and tea affairs activities of Jingshan tea brand are organized or assisted by the association and carried out in an orderly and hierarchical manner. It mainly includes publicity activities organized by the government and relevant departments, publicity activities carried out by Jingshan tea industry association and publicity activities of member enterprises themselves. Among them, the association is responsible for the uniform packaging style and pattern design of Jingshan tea, the production of text structure and trademark logo, and the publication of advertisements and TV films in the name of the association. The advertisements published by the member enterprises in the media shall highlight the trademark logo of "Jingshan tea" and be verified by the association. If they do not conform to the contents of unified brand publicity, the member enterprises shall not publicize themselves. Unify the marketing of Jingshan tea. The mining date of spring tea shall be announced by the association according to the growth of fresh leaves. To enter the market, Jingshan tea must use the unified logo and package of Jingshan tea. The association organizes and encourages its members to open Jingshan tea stores (outlets) and formulates management measures for them. Those who meet the requirements will be awarded the plaque of Jingshan tea stores. At the same time, the association organizes and encourages its member enterprises to use agency management, chain operation and ordering meeting, exposition and online sales to sell Jingshan tea.

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