钱江摩托品牌怎么样 申请店铺

浙江钱江摩托股份有限公司（简称“钱江摩托”）系“国有性质，民营机制”的上市公司。前身是成立于1985年的温岭摩托车总厂，专业经营摩托车整车和发动机的研发、制造及销售，拥有亚洲地区规模最大、国内装备最先进的发动机和摩托车生产基地，是国内摩托车行业的龙头企业之一。旗下包括钱江摩托、Benelli、Keeway、Generic四大摩托品牌，产品种类涵盖50cc的普通代步用车至1130cc的高档大排量赛车，是目前唯一能自主研发制造大排量摩托车的民族企业；钱江耐磨技术、555服务、电喷技术，一直引领行业技术进步。

钱江成功拥有“中国名牌”、“驰名保护”、“国家认定企业技术中心”、“国家认可检测中心”、“工信部免检资格”等国家级荣誉。1999年5月14日，“钱江摩托”股票（股票代码：000913）在深圳证券交易所挂牌上市交易；2005年10月，成功收购意大利百年摩企BENELLI（贝纳利），开创了中国摩托车行业本土品牌跨国收购的先例。

总结钱江的发展历史，我们认为：聚源强功、开拓创新是公司在长期经营实践中的制胜法宝，也是钱江拓展生存空间，促进持续发展的主推力。钱江成功实施了低成本扩张与差异化竞争战略，通过集聚低成本资源、全球顶尖技术、关键渠道、先进管理模式和多元化创富等资源，营造具有鲜明钱江特征的企业文化，为面对残酷竞争和穿越各种壁垒积聚足够的能量，以国际化的视野，寻求全球顶尖技术合作，构筑高端技术平台，稳定国内市场份额，进军国际主流市场。

未来的20年，能否通过“世界级的品牌+欧洲的设计+日本的品质+中国的成本”的经营策略整合全球优势资源，实施国际化战略，把钱江打造成世界级的摩托车制造企业，已成为全体钱江人新的关注焦点。

Zhejiang Qianjiang Motor Co., Ltd. (hereinafter referred to as "Qianjiang motor") is a listed company with "state-owned nature and private mechanism". The predecessor is Wenling motorcycle General Factory established in 1985, which specializes in the R & D, manufacturing and sales of motorcycles and engines. It has the largest engine and motorcycle production base in Asia and the most advanced domestic equipment. It is one of the leading enterprises in the domestic motorcycle industry. Its four motorcycle brands include Qianjiang Motorcycle, Benelli, keeway and generic. Its products range from 50cc ordinary scooter to 1130cc high-end large displacement racing car. It is the only national enterprise that can independently develop and manufacture large displacement motorcycles at present. Qianjiang wear-resistant technology, 555 service and EFI technology have always led the technical progress of the industry. Qianjiang has successfully won "China famous brand", "well-known protection", "national recognized enterprise technology center", "national recognized testing center", "Ministry of industry and information technology exemption qualification" and other national honors. On May 14, 1999, Qianjiang Motorcycle stock (Stock Code: 000913) was listed and traded in Shenzhen stock exchange; in October 2005, it successfully acquired BENELLI (Benali), a centennial motorcycle enterprise in Italy, setting a precedent for cross-border acquisition of local brands in China's motorcycle industry. Summarizing the development history of Qianjiang, we believe that: gathering resources, strengthening contributions and developing innovation are the magic weapon for the company to win in the long-term business practice, and also the main thrust for Qianjiang to expand its living space and promote sustainable development. Qianjiang has successfully implemented the strategy of low-cost expansion and differentiated competition. By gathering low-cost resources, world's top technologies, key channels, advanced management models and diversified resources to create a corporate culture with distinctive characteristics of Qianjiang, Qianjiang has accumulated enough energy to face fierce competition and cross various barriers, and sought for world-class technical cooperation from an international perspective, Build a high-end technology platform, stabilize the domestic market share, and enter the international mainstream market. In the next 20 years, it has become a new focus for all Qianjiang people to integrate global advantage resources, implement international strategy and build Qianjiang into a world-class motorcycle manufacturing enterprise through the business strategy of "world-class brand + European design + Japanese quality + Chinese cost".

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