水井坊品牌怎么样 申请店铺

水井坊位于成都老东门大桥外，是一座元、明、清三代川酒老烧坊的遗址。2000年被国家文物局评为1999年度全国十大考古发现之一，2001年6月25日由国务院公布为全国重点文物保护单位。以后又被载入大世界吉尼斯之最，“世界上最古老的酿酒作坊。”水井坊遗址的发掘极大地丰富了中国传统酒文化研究的内容，填补了中国古代酒坊遗址、酿酒工艺等方面的考古空白。

水井坊酒陈香飘逸、甘润幽雅的品质，为白酒专家们推崇备至，受到众多深谙品酒之道人士的青睐。美在形，更在神。酒是物质的，更是精神的，如果仅仅从物质层面考虑它的绝对值，撇开精神价值探讨白酒是不合适的，尤其是对高档白酒更是如此。消费者饮用高档白酒，一方面是满足物质层面的需要，属于物质享受，更多的是满足精神层面的需要，是精神的享受，所以酒的价格一部分取决于其品质的绝对值，一部分取决于其品牌附加值。水井坊之所以能成为中国高档白酒的典范，从众多高档白酒中独树一帜，不仅仅因为它卓越的、无与伦比的“色、香、味、格”，更主要是因为水井坊酒所蕴涵的典雅文化与高雅品位以及借助此品牌为消费者提供的各项高附加值的服务。

水井坊被帝亚吉欧全资收购将变身成为洋品牌

2013年7月23日，全球饮料企业帝亚吉欧(Diageo)表示，中国当局已批准其成为四川成都水井坊集团公司的全资股东，后者为上市白酒生产企业水井坊(600779.SS:行情)的母公司。

帝亚吉欧称将以2.33亿英镑收购中方伙伴持有的剩余47%的股份。因此，水井坊集团公司将由一家合资公司变为帝亚吉欧的全资子公司。帝亚吉欧称，交易完成后，该公司对水井坊的间接持股将由21.05%增至39.71%，“水井坊”将完全变身成为洋品牌。

公司属饮用酒制造业，主营酒类产品生产和销售，主要酒类产品有水井坊品牌系列、全兴品牌系列等，其中“水井坊”品牌系列有：水井坊礼盒装（世纪典藏、风雅颂、公元十三等）、水井坊典藏装、水井坊井台装、天号陈、小水井、琼坛世家、往事等主要品种。

公司以“科技兴企，质量第一”为重要抓手。在质量管理方面，公司已通过ISO9001质量管理体系和产品认证体系、HACCP食品安全、ISO14001环境管理体系认证、ISO22000食品安全管理体系、国家酒类质量等级和计量体系等一系列认证，以确保“产品出厂合格率达100﹪”、“国家抽检合格率达100﹪”、“产品卫生指标100﹪符合国家标准”，并率先实现酒体的国际国内“双重检测”和包装材料的专项检测；在科研方面，公司拥有酿酒世家历代传承的固态发酵蒸馏白酒酿造的独特工艺和现代微生物技术等独立知识产权，在酿酒生物发酵菌方面获得的多项科技成果荣获市、省、国家级奖项；在产品创新方面，公司遵循“传统和现代相结合、艺术和技术相结合、文化和经济相结合”，突出产品、包装标识、品牌形象、文化内涵上的差异化、智能化、人本化，努力打造出高品质、高品味、高品格产品，致力于为消费者提供高品质的物质精神享受和体验。

未来，公司将集中主要优势资源和资金，做实、做大、做强白酒产业；在外部强势资本和本土资源合力推动下，以水井坊酒为高端标志性产品，使其成长为国际一流的中国白酒品牌。

Shuijingfang is located outside the laodongmen bridge in Chengdu. It is a site of Sichuan liquor laoshaofang in the yuan, Ming and Qing Dynasties. In 2000, it was rated as one of the top ten archaeological discoveries in 1999 by the State Administration of cultural relics. On June 25, 2001, it was announced by the State Council as a national key cultural relics protection unit. Later, it was listed as the oldest winery in the world The excavation of Shuijingfang site has greatly enriched the research content of traditional Chinese wine culture, and filled in the archaeological blank of ancient Chinese wine shop site and brewing technology. The elegant and mellow quality of Shuijingfang liquor is highly praised by liquor experts and favored by many people who are familiar with wine tasting. Beauty is in form, more in God. Liquor is not only material, but also spiritual. If we only consider its absolute value from the material level, it is not appropriate to discuss liquor without spiritual value, especially for high-grade liquor. When consumers drink high-grade liquor, on the one hand, it meets the needs of the material level, belongs to the material enjoyment, more is to meet the needs of the spiritual level, is the spiritual enjoyment, so the price of liquor depends partly on the absolute value of its quality and partly on the added value of its brand. The reason why Shuijingfang can become a model of China's top-grade liquor is not only because of its outstanding and unparalleled "color, fragrance, taste and taste", but also because of the elegant culture and taste contained in Shuijingfang liquor and the high value-added services provided to consumers with the help of this brand. Shuijingfang will become a foreign brand after being wholly acquired by Diageo on July 23, 2013. According to Diageo, a global beverage company, Chinese authorities have approved it to become a wholly-owned shareholder of Sichuan Chengdu Shuijingfang Group Co., Ltd., the parent company of listed liquor producer Shuijingfang (. Diageo said it would acquire the remaining 47% of the shares held by its Chinese partners for £ 233 million. As a result, Swellfun group will become a wholly owned subsidiary of Diageo from a joint venture. Diageo said that after the completion of the transaction, the company's indirect shareholding in Swellfun will increase from 21.05% to 39.71%, and "Swellfun" will completely become a foreign brand. The company belongs to the drinking wine manufacturing industry, mainly engaged in the production and sales of alcohol products, mainly including Shuijingfang brand series, Quanxing brand series, etc., among which "Shuijingfang" brand series include: Shuijingfang gift box (Century Collection, Fengya song, ad 13, etc.), Shuijingfang classic collection, Shuijingfang platform installation, tianhaochen, Xiaojing, qiongtan family, the past and other major varieties. The company takes "science and technology, quality first" as an important starting point. In terms of quality management, the company has passed a series of certifications, such as ISO9001 quality management system and product certification system, HACCP food safety, ISO14001 environmental management system certification, ISO22000 food safety management system, national alcohol quality level and measurement system, so as to ensure that "the factory qualification rate of products reaches 100%," the national sampling qualification rate reaches 100%, "the product health index reaches 100% It is in line with the national standards, and takes the lead in realizing the international and domestic "double detection" of liquor body and the special detection of packaging materials; in terms of scientific research, the company has independent intellectual property rights such as the unique technology and modern microbial technology of solid-state fermentation and distillation liquor brewing inherited by the family of brewers, and many scientific and technological achievements obtained in the field of brewing biological fermentation bacteria have won the municipal, provincial and national level Awards: in terms of product innovation, the company follows the principle of "combination of tradition and modernity, combination of art and technology, combination of culture and economy", highlights the differentiation, intelligence and humanism of products, packaging logo, brand image and cultural connotation, strives to create high-quality, high-quality and high-quality products, and is committed to providing consumers with high-quality material and spiritual enjoyment and Experience. In the future, the company will focus on the main advantage resources and funds to make the liquor industry more solid, bigger and stronger. Driven by the joint efforts of external strong capital and local resources, the company will take Shuijingfang liquor as a high-end landmark product, so as to make it grow into a world-class Chinese liquor brand.

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