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诞生于2003年的苏荷酒吧，是中国最具原创和个性的连锁酒吧企业集团。独特舒适的空间设计，极具魅力的音乐，亲切真诚的服务，构筑了苏荷独有的模式。九年间，“苏荷模式”已经成为风行全国的酒吧商业模式，更带动了中国酒吧行业的革新与发展。

苏荷用纯粹的“美好夜生活体验”引领行业风向，用音乐和热情，感动每一个城市的夜晚。经过9年发展，苏荷已经进入快速发展阶段，目前在全国已拥有近60家分店，是当之无愧的中国最大连锁酒吧集团。

苏荷隶属于合纵文化集团，集团坚持以专业引领行业变革，通过收购兼并，形成以苏荷为核心，多个知名娱乐品牌并举的产业集团。以文化为内核，驱动产业格局，合纵文化集团已经形成涉及连锁酒吧、连锁KTV、商业地产、演艺经纪、影音制作、软件开发等多元化互补、紧密协作、资源共享的文化相关产业链。

苏荷定位：亲切温暖健康品质秉承健康酒吧宗旨，以“亲切、温暖、健康、品质”为理念区分市场，以缔造“美好夜生活”为使命，拒绝黄赌毒、拒绝假酒销售，打造真正意义上的纯粹酒吧，给良莠不齐的酒吧业注入新能量，为城市打造清新的娱乐空间。

苏荷打破了中国酒吧品牌年限短暂的历史，以可持续性、创新性不断革新酒吧业的记录。以品质为内核的酒吧文化，得到政府的大力支持，成为目前唯一一家被政府授予“文化产业集团”的酒吧。十年呕心发展，苏荷已成为中国城市夜生活的品牌标杆。

苏荷目标消费群：定位于城市精英、白领及广大高品位消费者的苏荷酒吧，以品质体验吸引目标消费群。苏荷全国平均每天的消费者不低于7万人次，并以每年11%的速度持续增长。

Born in 2003, SOHO bar is the most original and personalized bar chain enterprise group in China. Unique and comfortable space design, charming music, cordial and sincere service have built a unique mode of SOHO. In the past nine years, the "SOHO model" has become a popular bar business model throughout the country, which has driven the innovation and development of the bar industry in China. SOHO leads the industry with pure "good night life experience", and touches every city's night with music and enthusiasm. After 9 years of development, SOHO has entered the stage of rapid development. At present, it has nearly 60 branches in the country, which is the largest chain bar group in China. SOHO is affiliated to hezong culture group. The group adheres to leading the industry reform with specialty. Through acquisition and merger, it has formed an industry group with SOHO as the core and multiple well-known entertainment brands simultaneously. With culture as the core and driving the industrial pattern, Hezheng cultural group has formed a cultural related industrial chain involving diversified complementary, close cooperation and resource sharing, such as bar chain, KTV chain, commercial real estate, performance brokerage, video production, software development, etc. SOHO positioning: warm and healthy quality adheres to the tenet of healthy bar, differentiates the market with the concept of "warm, healthy and quality", takes creating a "good night life" as the mission, refuses to gamble, refuses to sell fake wine, creates a pure bar in the true sense, injects new energy into the bar industry with different qualities, and creates a fresh entertainment space for the city. SOHO has broken the short history of Chinese bar brands and innovated the bar industry with sustainability and innovation. With the support of the government, the bar culture with quality as its core has become the only bar awarded "cultural industry group" by the government. After ten years of painstaking development, SOHO has become the brand benchmark of Chinese urban nightlife. SOHO target consumer group: SOHO bar, which is located in urban elite, white-collar and the majority of high-grade consumers, attracts the target consumer group with quality experience. The average number of consumers in Soho is no less than 70000 per day, and the growth rate is 11% every year.

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