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中篮联（北京）体育有限公司，CBA，专业篮球运动装备品牌，综合产品开发、生产、销售和品牌运营一体化的大型体育用品企业

中国篮球协会于1956年6月在北京成立，简称“中国篮协”；英文名称为“CHINESE BASKETBALL ASSOCIATION” ，缩写为“CBA”。 中国篮球协会是具有独立法人资格的全国性群众体育组织，是由各省、自治区、直辖市篮球协会、各行业 篮球协会及解放军相应的运动组织为团体会员组成的、全国性、非营利性的联合组织，是中华全国体育总会的团体会员，是中国奥林匹克委员会承认的奥运项目组织，是代表中国参加国际篮球联合会和亚洲篮球联合会的合法组织。

CBA品牌是中国篮球协会为了促进中国篮球事业的发展，授权国辉（中国）有限公司运营的专业篮球运动装备品牌，也是由官方正式授权运营的体育品牌。自2001年起，国辉（中国）有限公司以推动中国篮球产业为已任，已推有CBA品牌，联赛特许产品，标识，产品等一系列资源形成了强大的核心竞争力。

CBA以产品为载体，展现着中国篮球协会，诠释着中国篮球协会一脉相承的体育精神，渗透着中国篮球协会发展中国篮球事业的雄心壮志。CBA将篮球运动更生活化地演绎，倾情打造具有现代感和都市感的个性。融简约与时尚于一体，其中的1956系列，更代表着经典，复古和校园时尚。从而为整个品牌赋予一种愉悦的，人性化的体验。

崭新的CBA新品牌定位“专业篮球生活化”，以“篮球为根，生活为型”的战略发展方向，旨在让爱运动的人，发现更生活的一面。CBA不只是一种篮球基因，它更是一种潮流生活态度。

China Basketball Association (CBA), a professional basketball equipment brand, a large-scale sporting goods enterprise integrating product development, production, sales and brand operation, was established in Beijing in June 1956, referred to as "China Basketball Association"; its English name is "chinesebasketballassociation", abbreviated to "CBA". China Basketball Association is a national mass sports organization with independent legal personality. It is a national, non-profit joint organization composed of basketball associations of all provinces, autonomous regions, municipalities directly under the central government, basketball associations of all industries and corresponding sports organizations of the PLA. It is a group member of China National Sports Association and an Olympic project recognized by the Chinese Olympic Committee Organization is a legal organization that represents China to participate in the International Basketball Federation and the Asian Basketball Federation. CBA brand is a professional basketball equipment brand authorized by China Basketball Association to operate by Guohui (China) Co., Ltd. in order to promote the development of China's basketball industry. It is also a sports brand officially authorized by the government. Since 2001, Guohui (China) Co., Ltd. has been committed to promoting China's basketball industry, and has promoted a series of resources such as CBA brand, League franchise products, logo, products, etc. to form a strong core competitiveness. CBA takes products as the carrier, shows the Chinese Basketball Association, interprets the sports spirit of the Chinese Basketball Association, and penetrates the ambition of the Chinese Basketball Association to develop the Chinese basketball cause. CBA will play basketball more life-style and create a modern and urban personality. Integrating simplicity and fashion, the 1956 series represents classic, retro and campus fashion. So as to give the whole brand a pleasant and humanized experience. The brand-new CBA brand positioning "professional basketball life", with the strategic development direction of "basketball as the root, life as the type", aims to let the sports loving people find a more life side. CBA is not only a basketball gene, but also a trend of life attitude.

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