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天津市桂顺斋糕点有限公司是一家具有80多年经营历史的清真老字号企业，隶属华旭集团公司。1924年桂顺斋品牌由北京通县人刘珍（字星泉）创办，至今已有80多年的历史，发源地为旭街芦庄子口（即桂顺斋总店所在地），公司产品注册商标为“芦庄子”。

近年来我公司根据市场变化和公司实际情况，在市、区政府和集团公司的帮助和指导下，确定了以“传统、正宗”为品牌定位，以“正宗清真老号，中式糕饼专家”为品牌诉求点的品牌战略，并确定了糕点行业专业领域做专做强和在长线产品方面进行专业化经营的发展战略。如今在京津两地已拥有多家糕点专卖店和2家糕点生产基地。现已形成集清真糕点食品产、供、销为一体的经营格局，以货真价实和优质服务享誉京津及三北地区。

2004年公司在滨海新区塘沽金街和中心北路先后开办两家糕点专卖店，完成了从和平区地域品牌向天津著名品牌的转化，2008年在北京崇文区注册成立了北京分公司，并在西花市大街开办北京店，开始了桂顺斋品牌在北京市场的尝试，经过几年的运营，取得了较好的经营效益和社会效益，今年北京店重新续约后，我们投入100万元进行全面打造装修，增加了经营面积，调整了商品布局，增加了适销对路的产品，并专门设计制作适合北京市场销售的糕点包装，北京店于本月16号已新装开业，开业前三天均取得了18000元销售业绩，增强了公司加大力度开发北京市场的决心，计划3年内在北京地区在开办2-3家糕点专卖店，使桂顺斋清真糕点全面进入北京市场，满足北京地区消费者的需求，从而扩大桂顺斋品牌的知名度和影响力，弘扬“低调务实，进取争先”的天津商业企业精神。

公司技术力量雄厚，自制的中西糕点、中秋月饼、蜜馅汤圆、清真粽子、无糖糕点、清真麻花、生日蛋糕以选料精良，做工精细、口味纯正、风味独特而四远驰名。同时作为天津市清真食品生产供应定点单位，也为消费者尤其是回民顾客提供了安全优质的清真食品和真诚热情的服务，受到了广大消费者的极大认同，也得到了有关部门的表彰。1988年、1994年两次荣获国务院授予的“全国民族团结进步先进单位”；1993年被国内贸易部认定为中华老字号；2000年被天津市和平区人民政府命名为“小巨人”企业。2001年被天津市政府命名天津市商贸流通百强企业。2002年获得天津市第一届“维益金钻杯”焙烤大赛中式糕点组团体金奖。2004年桂顺斋服务性商标被评为天津市著名商标。2005年被中国商业联合会命名为中国商业名牌企业和中国商业服务名牌。2006年被命名为天津人喜爱的糕点品牌。2007年被和平区人民政府命名为诚信经营示范单位，2008年获得食品安全示范单位称号。2009年荣获天津市民族进步先进集体称号，2010年获得称为和平区功臣企业称号。2011年荣获“榜样天津”企业社会责任榜——公众健康贡献奖，荣获中国第三届清真食品穆斯林用品企业金牛奖。

Tianjin guishunzhai pastry Co., Ltd. is an old halal brand enterprise with more than 80 years of business history, which is subordinate to Huaxu group company. In 1924, guishunzhai brand was founded by Liu Zhen (word Xingquan), a native of Tongxian County, Beijing. It has a history of more than 80 years. Its birthplace is luzhuangzikou, Xujie (the location of guishunzhai head office). The registered trademark of the company's products is luzhuangzi. In recent years, with the help and guidance of the municipal government, district government and group company, our company has determined the brand strategy of taking "traditional and authentic" as the brand orientation, taking "authentic halal old model, Chinese pastry expert" as the brand appeal, and determined that the pastry industry's professional fields should be strengthened and specialized in long-term products Development strategy. Now in Beijing and Tianjin, there are many pastry stores and 2 pastry production bases. Now it has formed a business pattern integrating the production, supply and marketing of halal pastry food, which is famous in Beijing, Tianjin and Sanbei area for its real price and high-quality service. In 2004, the company opened two pastry stores in tanggujin street and Zhongxin North Road of Binhai New Area, and completed the transformation from the regional brand of Heping District to the famous brand of Tianjin. In 2008, the company registered and established a Beijing Branch in Chongwen District of Beijing, and opened a Beijing Branch in Xihuashi Street, and started the trial of guishunzhai brand in Beijing market. After several years of operation, it has achieved good results Business and social benefits. After the renewal of Beijing store this year, we invested 1 million yuan in comprehensive renovation, increased business area, adjusted commodity layout, increased marketable products, and specially designed and produced pastry packaging suitable for Beijing market sales. Beijing store has been newly installed and opened on the 16th of this month, and achieved 18000 yuan sales performance three days before opening It has strengthened the company's determination to strengthen its efforts to develop the Beijing market, and plans to open 2-3 pastry stores in Beijing within 3 years, so as to make guishunzhai halal pastry fully enter the Beijing market and meet the needs of consumers in Beijing, so as to expand the popularity and influence of guishunzhai brand, and promote the Tianjin commercial enterprise spirit of "low-key and pragmatic, enterprising and first". The company has strong technical force, and the self-made Chinese and Western pastry, mid autumn moon cake, honey filled dumpling, halal zongzi, sugar free pastry, halal Mahua and birthday cake are famous for their excellent materials, fine workmanship, pure taste and unique flavor. At the same time, as the designated unit of halal food production and supply in Tianjin, it also provides safe and high-quality halal food and sincere and warm service for consumers, especially Hui customers. It has been greatly recognized by the majority of consumers, and also praised by relevant departments. In 1988 and 1994, it was awarded "advanced unit of national unity and progress" by the State Council twice; in 1993, it was recognized as a time-honored Chinese brand by the Ministry of domestic trade; in 2000, it was named "small giant" enterprise by the people's Government of Heping District, Tianjin. In 2001, it was named as one of the top 100 commercial and circulation enterprises by Tianjin municipal government. In 2002, he won the gold medal of the Chinese pastry group in the first "Weiyi gold diamond cup" baking competition in Tianjin. In 2004, guishunzhai service trademark was awarded as a famous trademark in Tianjin. In 2005, it was named as China's famous commercial enterprise and China's famous commercial service brand by China Federation of Commerce. In 2006, it was named the favorite pastry brand of Tianjin people. In 2007, it was named as the honest operation demonstration unit by the people's Government of Heping District, and in 2008, it was awarded the title of food safety demonstration unit. In 2009, it was awarded the title of advanced collective of Tianjin national progress, and in 2010, it was awarded the title of "meritorious enterprise of Heping District". In 2011, it won the "model Tianjin" corporate social responsibility list - public health contribution award, and the third China Muslim food products enterprise golden bull award.

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