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真彩文具始创于九十年代初期，于2012年5月份整体改制成为股份公司，是一家集技术创新、渠道优势和品牌领先为一体的一站式文具供应商。主要从事真彩品牌文具产品的创意设计、技术研发、生产和销售。产品主要包括书写工具、学生文具、办公文具和早教用品四大系列。经过20多年的发展，真彩已经成长为集研发、生产、营销、品牌为一体，中国规模最大、综合实力最强的行业领军企业之一。

真彩在生产规模、销售规模、营销网络覆盖面等均在同行业中排名前列。目前在江苏昆山、上海青浦、广东清远以及上海奉贤拥有四大生产基地，并形成书写工具、学生文具、办公文具和早教用品的“全品类”以及经销商、商超、电子商务、集中采购、外销等“全渠道”的生产及销售规模。规模优势使得公司的品牌和产品在市场中具有广泛的号召力，进一步带动真彩业绩可持续性的增长。

真彩秉承“品质是企业的尊严和命脉”的质量方针，遵循ISO9001:2008国际质量管理体系，严格执行国家标准和行业标准，并结合实际生产经营情况，构建科学规范的质量控制体系，全面实行高品质、有价格的竞争力、快速交货、满意服务的四大质量方针。真彩在行业中一直倡导产品品质领先的理念，现有多个产品已成为该品类产品质量标准的风向标地位。同时，真彩还是主导或参与多项文具产品的国家标准、行业标准的起草单位。

真彩在中国上海、瑞士、德国、韩国、日本等地设有研发中心或研发合作机构，始终注重技术的创新，坚持全球供应和国际技术合作政策，通过建立国际技术联盟，引进国际上最先进的技术来提升真彩的核心竞争力。在笔头、墨水、美术画材、自动化装配设备等领域开展了积极深入的研发，已形成了“水性纳米颜料型普通中性墨水制备”、“高精度圆珠笔笔头研发”、“笔芯高速装配”等技术成果。2011年，真彩承担了国家科技项目“笔头研制与制造设备的研发”、“中性笔墨水研发与产业化”等研发课题。

真彩针对文具产品特有的文化内涵和时尚趋势，打造了一支注重产品创意、紧贴市场潮流的设计团队。拥有国内阵容较强的产品设计团队，还在日本、美国、韩国等地有合作设计团队，汲取世界先进的文具产品设计理念，使真彩的产品设计更适合大众对审美、时尚和创新的需求。

真彩极其重视委外生产供应商的价值和关系，加强与供应商在设计、研发、生产等方面一对一、交互式的交流和互相学习，与供应商之间由单纯的买卖关系，逐步变成深度合作的战略伙伴关系。同时坚持选择国际上品质最好的原料及部件供应商为真彩的产品配套，形成了以日本、瑞士、德国等国家为核心的全球供应链。通过对供应链资源的有效整合，构建了一个稳定的委外生产供应商团队，为真彩新品类的推广提供有力的生产支持，为真彩继续推行一站式供应和服务模式打下坚实的基础。

True color stationery was founded in the early 1990s, and was restructured into a joint-stock company in May 2012. It is a one-stop stationery supplier integrating technological innovation, channel advantages and brand leadership. Mainly engaged in creative design, technology research and development, production and sales of authentic color brand stationery products. The products mainly include writing tools, student stationery, office stationery and early education supplies. After more than 20 years of development, Zhencai has grown into one of the largest and most powerful industry leaders in China, integrating R & D, production, marketing and brand. The production scale, sales scale and marketing network coverage of Zhencai are all in the forefront of the industry. At present, it has four production bases in Kunshan, Shanghai Qingpu, Qingyuan, Guangdong and Fengxian, and has formed the "whole category" of writing tools, student stationery, office stationery and early childhood education supplies, as well as the "whole channel" production and sales scale of dealers, supermarkets, e-commerce, centralized procurement, export sales, etc. The scale advantage makes the company's brand and products have a wide appeal in the market, further driving the sustainable growth of real color performance. Zhencai adheres to the quality policy of "quality is the dignity and lifeblood of an enterprise", follows the ISO9001:2008 international quality management system, strictly implements the national and industrial standards, and combines the actual production and operation situation to build a scientific and standardized quality control system, and comprehensively implements the four quality policies of high quality, competitive price, fast delivery and satisfactory service. True color has always advocated the concept of leading product quality in the industry, and many existing products have become the vane status of the product quality standard of this category. At the same time, Zhencai is also the drafting unit of national standards and industrial standards that lead or participate in many stationery products. Zhencai has R & D centers or R & D cooperation institutions in Shanghai, Switzerland, Germany, South Korea, Japan and other places in China. It always pays attention to technological innovation, adheres to global supply and international technical cooperation policies, and improves its core competitiveness by establishing international technology alliance and introducing the most advanced technology in the world. Active and in-depth research and development have been carried out in the fields of pen head, ink, art painting materials, automatic assembly equipment, etc., and technical achievements such as "preparation of water-based nano pigment type ordinary neutral ink", "research and development of high-precision ball point pen head", "high-speed assembly of pen core" have been formed. In 2011, Zhencai undertook the national science and technology projects "research and development of pen development and manufacturing equipment", "research and development and industrialization of neutral pen ink", etc. Aiming at the unique cultural connotation and fashion trend of stationery products, Zhencai has built a design team that focuses on product creativity and adheres to the market trend. We have a strong product design team in China, and a cooperative design team in Japan, the United States, South Korea and other places. We learn from the world's advanced stationery product design concepts, so that the real color product design is more suitable for the public's demand for aesthetics, fashion and innovation. Zhencai attaches great importance to the value and relationship of outsourcing production suppliers, strengthens one-to-one and interactive communication and learning with suppliers in design, R & D, production, etc., and gradually changes from a simple business relationship to a strategic partnership of in-depth cooperation with suppliers. At the same time, we insist on choosing the best quality raw materials and parts suppliers as the true color products, forming a global supply chain with Japan, Switzerland, Germany and other countries as the core. Through the effective integration of supply chain resources, a stable outsourcing production supplier team is established to provide strong production support for the promotion of new categories of Zhencai and lay a solid foundation for Zhencai to continue to implement one-stop supply and service mode.

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