古城品牌怎么样 申请店铺

河北古城香业集团股份有限公司系一家民营股份制企业，始建于1982年，当年获准注册“古城牌”商标，从小到大诚信经营，经过29年“卫生香”专业生产的发展历程；29年的历练锻炼出一支精诚团结、务实创新的科技队伍、营销队伍、企业管理队伍，实现了逐年扩张的稳定发展；集团拥有植物香粉、天然香料、香精的原料生产和包装、印刷、加工等配套企业，实现了集团内低成本采购，原材辅料供应有保障；集团拥有全国营销网络的现代营销保障体系；是一家专业的制香企业集团。

公司承继中国香文化的传统产品，采用芳香植物的天然香料、香精，研制、生产和销售卫生香系列产品，是中国香文化的民族特需用品；主要品种有檀香、沉香、玫瑰香、茉莉香、象藏香、薰香、空气卫生香（空气清新香）和佛点头、菩提等各种规格的宗教用香、祭祀用香系列产品；主要有盘香、线香、竹棒香、及工艺香各种规格等上千个系列品种，主要用于香化环境，净化空气，养生保健、缓解精神疲劳的人群,同时用于宗教、祭祀等民族习俗活动的广大用户。

公司经过29年的历练，建成完善、巩固、发展、先进的现代营销网络，在全国拥有多家代理商与终端销售店，在跨国大商超沃尔马、家乐福、易初莲花等大终端连锁店均设有专柜，专卖和商超销售网络遍布全国各地；在全国各地设立业务办事处，构成销售服务体系；“古城牌”卫生香的产品销售覆盖全国各地，深受用户欢迎，古城牌产品在国内外享有盛誉，是行业中第一品牌产品，2004年“古城”牌商标被国家工商总局认定为中国驰名商标；古城香业发展为全国同行业中的龙头企业。公司发展为全国同行业中规模最大、品种最全、质量最好、信誉最高的专业制香企业集团，产品始自1988年出口东南亚各国，并远销亚洲日本以及欧美各国，公司规模在世界同行业中位居首位。

公司29年来始终坚持质量和信誉经营，公司视产品质量为企业生命，公司自1988年就建立了质量检测机构，逐步建立了完善的产品质量保障体系，2003年通过ISO9001质量体系认证及英国皇家UKAS认证；曾被河北省评为“消费者信得过产品”、“河北省出口名牌”“河北省质量效益型先进企业”、“河北省轻工业最佳经济效益企业”；“轻工业卓越绩效先进企业”；“河北省中小企业行业科技领先产品”；“被评为河北省轻工业50强企业”；“河北省知识产权优势培育单位”；“河北省著名商标企业”；“第四届河北品牌节古城香业“2010中国河北城市名片”；自1996年至今，年年被银行评为“AAA”特级级信用企业，自2002年至今连续多年被评为“全国重合同守信用企业”；同时公司被中国日用品杂协会授予“中国日用杂品工业协会团体会员”，“中国日用杂品工业协会（制香行业）第三届理事会副理事长单位”；被中华慈善总会授予“中华慈善突出贡献单位（企业）奖”；被中国轻工业联合会授予“全国轻工业卓越绩效先进企业（2009年度）”；公司在“九五、十五、十一五”期间被国务院和国家民委批准，定为“全国少数民族用品定点企业”，享有国家优惠政策的扶持。

公司29年来始终以科技开发为企业发展的核心，具有雄厚的技术实力，拥有不断创新，不断发展的一支技术队伍，自1988年就建立了产品科技开发机构———“消毒杀虫技术研究所”，拥有多名高级工程师、研究员、中级工程师、技术人员等；1988年制定、完善了产品质量标准，首创空气卫生香系列新产品，1988年以来开发新产品将近千个，其中多个产品荣获国家、省、市科研成果和国家级新产品奖励，显字工艺香、无烟香、野芙蓉香荣获国家专利；随着人们生活水平的提高，人们期望“无农药污染”的灭蚊卫生香问世，集团于2007年研发出“不加农药的熏香灭蚊”绿色环保新产品，通过省级科研成果鉴定，并申报国家专利；近年来（2000年和2007年），曾荣获河北省“十大民营科技企业”、“高新技术企业”认证，“被评为河北省轻工业50强企业”，公司29年来不断开发新产品，引领全国同行业的发展。

公司29年来始终坚持创新经营，不断提高企业竞争力。自1982年以来公司年年搞技改，不断改进手工生产工艺，不断提高生产效率；2005年公司提出二次创业目标，全面展开传统企业改造，通过营销改革优化销售资源，巩固扩大销售网络，扩大市场份额；通过生产改革，创新管理模式，优化管理资源，降低生产管理费用，提高管理效率；通过技术改造，提高机械化程度，提高生产效率；通过技术改造创新生产工艺，降低生产成本。曾荣获河北省“百强民营企业”、“优秀私营企业”等荣誉称号。

2003年以来，公司遵照公司法规范了企业经营，逐步建设和完善了各项规章制度，通过上市培训优化了管理体制，整合了企业多年的管理资源，使企业增强了后劲，实现企业稳定发展。

“十一五”期间，古城香业集团信心百倍的创新企业经营，弘扬中国香文化；搭建共谋发展的创业平台，整合行业人才资源，建设一支拼搏进取的管理队伍；实施“用户第一，厂商共赢”的市场营销战略，“打造中国名牌”；实施集团扩张战略，利用古城香业集团营销网络和品牌优势，整合行业资源，共创中国香业辉煌！与同行业携手合作共谋发展，扩展国际市场，“共创世界名牌”。

Hebei Gucheng Xiangye Group Co., Ltd. is a private joint-stock enterprise. It was founded in 1982, and was approved to register the trademark of Gucheng brand. It has been operated in good faith from small to large. After 29 years of development of professional production of "sanitary fragrance", it has trained a sincere, United, practical and innovative scientific and technological team, marketing team, and enterprise management team, and has realized year by year expansion Zhang's steady development; the group owns the raw materials production and packaging, printing, processing and other supporting enterprises of plant fragrance powder, natural flavor and flavor, and realizes the low cost procurement in the group, the supply of raw materials and accessories is guaranteed; the group has the modern marketing guarantee system of the national marketing network; it is a professional incense enterprise group. The company inherits the traditional products of China's fragrant culture, and uses the natural perfume and essence of aromatic plants to develop, produce and sell the series of products of health fragrance. It is China's special necessities for fragrant culture. The main varieties are sandalwood, aloes, rose, jasmine, fragrant incense, air scent, fresh air, and the various kinds of religious incense, such as the Buddha's nod, Bodhi, etc. There are thousands of series of incense products for sacrifice, including pan incense, linear incense, bamboo stick incense, and craft incense. They are mainly used for people who are fragrant environment, purify air, keep healthy and relieve mental fatigue, and for the vast users of religious, sacrificial and other national custom activities. After 29 years of experience, the company has established a perfect, consolidated, developed and advanced modern marketing network. It has many agents and terminal sales stores in the country. It also has counters in large terminal chain stores such as Wal Mart, Carrefour, lotus and so on. Its monopoly and oversold networks are all over the country. It has set up business offices all over the country to form a sales service system The products of "Gucheng brand" health fragrance are sold all over the country and welcomed by users. Gucheng brand products enjoy a high reputation at home and abroad, and are the first brand products in the industry. In 2004, the trademark of "Gucheng" brand was recognized as China's well-known trademark by the State Administration for industry and commerce; Gucheng incense industry development is the leading enterprise in the same industry in China. The company has developed into a professional fragrance making enterprise group with the largest scale, the most complete varieties, the best quality and the highest reputation in the same industry in China. Its products have been exported to Southeast Asian countries since 1988, and exported to Asia, Japan, Europe and the United States. The company's scale ranks first in the same industry in the world. In the past 29 years, the company has always adhered to quality and reputation management. The company regards product quality as the life of the enterprise. Since 1988, the company has established a quality inspection organization and gradually established a perfect product quality assurance system. In 2003, the company passed the ISO9001 quality system certification and the UK Royal UKAS certification. The company has been rated as "trustworthy product of consumers", "famous export brand of Hebei Province" and "Hebei Province" Advanced enterprise of quality and benefit "," best economic benefit enterprise of light industry in Hebei Province ";" advanced enterprise of excellent performance of light industry ";" leading product of science and technology of small and medium-sized enterprises in Hebei Province ";" rated as top 50 light industry enterprises in Hebei Province ";" excellent cultivation unit of intellectual property rights in Hebei Province ";" famous trademark enterprise in Hebei Province ";" the fourth Hebei brand Festival ancient city Xiangxiang " Industry "2010 Hebei city business card of China"; since 1996, it has been rated as "AAA" super credit enterprise by the bank every year, and "national contract abiding and trustworthy enterprise" for many consecutive years since 2002; at the same time, the company has been awarded "group member of China daily necessities Industry Association" by China daily necessities Industry Association, and the third manager of China daily necessities Industry Association (fragrance making industry) Vice president unit of the Council; awarded the "outstanding contribution unit (enterprise) award of China Charity" by China Charity Federation; awarded the "National Light Industry outstanding performance advanced enterprise (2009)" by China Light Industry Federation; approved by the State Council and the National People's Committee during the "Ninth Five Year Plan, the Tenth Five Year Plan and the Eleventh Five Year Plan", the company is designated as the "national minority supplies designated enterprise", enjoying Support of national preferential policies. In the past 29 years, the company has always been taking scientific and technological development as the core of enterprise development, with strong technical strength, continuous innovation and continuous development of a technical team. Since 1988, the company has established a product scientific and Technological Development Organization - "disinfection and insecticidal Technology Research Institute", with many high-level engineers, researchers, intermediate engineers, technicians, etc.; in 1988, the company formulated and improved its products The quality standard is the first of a series of new products of air hygiene fragrance. Since 1988, nearly one thousand new products have been developed. Many of them have won the national, provincial and municipal scientific research achievements and national new product awards. The technology fragrance, smokeless fragrance and wild Hibiscus fragrance have won the national patent. With the improvement of people's living standards, people expect the "pesticide free" mosquito killing fragrance to come out In 2007, the company developed new green environmental protection products of "incense and mosquito control without pesticide", which passed the provincial scientific research results appraisal and applied for national patent; in recent years (2000 and 2007), it has been awarded the "top ten private scientific and technological enterprises" and "high and new technology enterprises" certification of Hebei Province, and "rated as the top 50 light industry enterprises of Hebei Province". In the past 29 years, the company has been developing new products, leading the same industry in China Industry development. In the past 29 years, the company has been persisting in innovative operation and constantly improving its competitiveness. Since 1982, the company has carried out technical innovation every year, constantly improved manual production process, and constantly improved production efficiency; in 2005, the company proposed the goal of secondary entrepreneurship, comprehensively carried out the transformation of traditional enterprises, optimized sales resources through marketing reform, consolidated and expanded sales network, and expanded market share; through production reform, innovative management mode, optimized management resources, and reduced production and management costs To improve management efficiency; to improve mechanization and production efficiency through technological transformation; to innovate production process and reduce production cost through technological transformation. It has won the honorary titles of "top 100 private enterprises" and "excellent private enterprises" in Hebei Province. Since 2003, the company has standardized the operation of the enterprise in accordance with the company law, gradually established and improved various rules and regulations, optimized the management system through listing training, integrated the management resources of the enterprise for many years, strengthened the aftereffect of the enterprise, and realized the stable development of the enterprise. During the 11th Five Year Plan period, Gucheng Xiangye group carried out innovative enterprise management with confidence and carried forward Chinese Xiangye culture; set up an entrepreneurial platform for common development, integrate industry talent resources, and build a management team that worked hard and made progress; implemented the marketing strategy of "user first, win-win for manufacturers"; implemented the group expansion strategy, and utilized Gucheng Xiangye group Marketing network and brand advantages, integration of industry resources, create a brilliant fragrance industry in China! Cooperate with the same industry to seek common development, expand the international market and "create world famous brand".

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