Mercedes-Benz奔驰品牌怎么样 申请店铺

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梅赛德斯-奔驰（Mercedes-Benz）是世界著名的德国汽车品牌。1886年1月，卡尔·本茨发明了世界上第一辆三轮汽车，并获得专利（专利号：DRP37435），与此同时，奔驰的另一位创始人戈特利布·戴姆勒也发明了世界上第一辆四轮汽车。从此，世界发生了改变。1926年6月，戴姆勒公司与奔驰公司合并成立了戴姆勒-奔驰汽车公司，以梅赛德斯-奔驰命名的汽车正式出现，并从此以高质量、高性能的汽车产品闻名于世。除了高档豪华轿车外，奔驰公司还是世界上最著名的大客车和重型载重汽车的生产厂家。目前，梅赛德斯-奔驰为戴姆勒集团（DaimlerAG）旗下公司。与宝马，奥迪并称“三驾马车”。

梅赛德斯-奔驰（Mercedes-Benz），德国汽车品牌，被认为是世界上最高档汽车品牌之一，其完美的技术水平、过硬的质量标准、推陈出新的创新能力、以及一系列经典轿跑车款式令人称道。在国际上，该品牌通常被简称为梅赛德斯（Mercedes），而中国内地称其为“奔驰”（因此，又有梅赛德斯-奔驰一说），台湾译为“宾士”，香港译为“平治”。

自1900年12月22日戴姆勒汽车公司（Daimler-Motoren-Gesellschaft，DMG）向其客户献上了世界上第一辆以梅赛德斯（Mercedes）为品牌的轿车开始，奔驰汽车就成为汽车工业的楷模。其品牌标志已成为世界上最著名的汽车品牌标志之一，100多年来，奔驰品牌一直是汽车技术创新的先驱者。

1886年1月29日，两位德国人卡尔·奔驰和戈特利布·戴姆勒获得世界上第一辆汽车的专利权，标志着世界上第一辆汽车诞生。随后这一天就被人们称为汽车诞生日。一百多年过去了，奔驰汽车早已度过了它的百岁寿辰，而在这一百多年来，随着汽车工业的蓬勃发展，曾涌现出很多的汽车厂家，但最终不过是昙花一现。悠悠百年岁月，也只有奔驰、标致、福特和斯柯达四家车厂经历岁月洗礼而存活下来。

发展历史

1885和1886年，卡尔·奔驰（全名为KarlFriedrichBenz，中文名卡尔·弗里德里希·奔驰，简称卡尔·奔驰。由于品牌名中有“奔驰”二字，且梅赛德斯-奔驰中国官网采用“卡尔·奔驰”的译名，故现多将其译为“卡尔·奔驰”）与戈特利布·戴姆勒制造出了各自的第一辆汽车。1883年卡尔·奔驰先起炉灶，在曼海姆（Mannheim）建立了奔驰汽车公司，车标演变

戈特利布·戴姆勒（GottliebDaimler）于1909年为三叉星标志申请专利权，但奔驰则属于一个圆形徽章。戈特利布·戴姆勒的标志来源于戴姆勒给他妻子的信，他认为他画在家里房子上的这颗星会为他带来好运，这颗三叉星还象征着奔驰汽车公司向海陆空三个方向发展。1909年，戈特利布·戴姆勒先生为了纪念他的车大批量生产，将三叉星内的齿轮图案改为月桂枝，以示胜利。而标志内的“梅赛德斯”则取自其在奥地利的汽车经销商埃米尔·耶利内克（EmilJellinek）美丽女儿的名字。“梅赛德斯”在西班牙语中有幸运的含义，可惜这位美女于40岁死于不幸的婚姻，以她命名的做法却不胫而走。

1909年6月，戴姆勒汽车公司申请登记了“三叉星”作为轿车的标志，象征着陆上、水上和空中的机械化。1916年在它的四周加上了一个圆圈，圆的上方镶嵌了四个小星，下面有Mercedes（梅赛德斯）字样。

奔驰的标志最初是Benz外加月桂枝环绕。1926年，戴姆勒与奔驰合并，星形的标志与奔驰的月桂枝终于合二为一，下有Mercedes-Benz字样。后将月桂枝改成圆环，并去掉了Mercedes-Benz的字样。随着这两家历史悠久地汽车生产商的合并，厂方再次为商标申请专利权。此圆环中的星形标志演变成今天的图案，一直沿用至今，并成为世界最著名的商标之一。

Mercedes Benz is a world famous German automobile brand. In January 1886, Karl Benz invented the world's first three wheel car and obtained a patent (Patent No.: drp37435). At the same time, another founder of Mercedes Benz, Gottlieb Daimler, also invented the world's first four-wheel car. Since then, the world has changed. In June 1926, Daimler company and Mercedes Benz company merged and established Daimler Benz automobile company. The automobile named after Mercedes Benz officially appeared, and it is famous for its high quality and high performance automobile products. In addition to luxury cars, Mercedes Benz is also the world's most famous manufacturer of buses and heavy trucks. At present, Mercedes Benz is a subsidiary of Daimler AG. Together with BMW and Audi, it is called "troika". Mercedes Benz, a German automobile brand, is considered to be one of the most high-end automobile brands in the world. Its perfect technical level, excellent quality standards, innovation ability, and a series of classic coupe styles are laudable. Internationally, the brand is often referred to as Mercedes for short, while the mainland calls it "Mercedes Benz" (hence Mercedes Benz), Taiwan translates it as "Benz" and Hong Kong translates it as "Pingzhi". Since December 22, 1900, Daimler motor Gesellschaft (dmg) presented its customers with the world's first Mercedes brand sedan, Mercedes Benz has become a model of the automobile industry. Its brand mark has become one of the most famous automobile brand marks in the world. For more than 100 years, Mercedes Benz brand has been the pioneer of automobile technology innovation. On January 29, 1886, two Germans, Karl Benz and Gottlieb Daimler, obtained the patent right of the world's first car, marking the birth of the world's first car. Then this day is known as the car birth day. More than 100 years later, Mercedes Benz has already passed its centenary. In the past 100 years, with the vigorous development of the automobile industry, many automobile manufacturers have sprung up, but in the end, it is only a flash in the pan. For a hundred years, only Mercedes Benz, Peugeot, Ford and Skoda have survived the baptism of the years. In 1885 and 1886, Karl Benz (full name: Karl Friedrich Benz, Chinese Name: Karl Friedrich Benz, abbreviated as Karl Benz). Because of the word "Mercedes Benz" in the brand name, and the translation of "Carl Benz" is adopted in the official website of Mercedes Benz China, it is now translated into "Carl Benz" and Gottlieb Daimler to make their first cars. In 1883, Carl Benz first started the stove and established Benz Automobile Company in Mannheim. Gottlieb Daimler applied for patent for the Trident star logo in 1909, but Benz belonged to a round badge. Gottlieb Daimler's logo comes from Daimler's letter to his wife. He believes that the star he painted on his house at home will bring him good luck. The Trident star also symbolizes the development of Mercedes Benz in three directions: land, sea and air. In 1909, in order to commemorate the mass production of his car, Mr. Gottlieb Daimler changed the gear pattern in the Trident star to laurel twig to show his victory. Mercedes in the logo is named after the beautiful daughter of Emil Jellinek, an Austrian car dealer. "Mercedes" has a lucky meaning in Spanish. Unfortunately, the beautiful woman died in an unfortunate marriage at the age of 40, but the practice of naming her has spread widely. In June 1909, Daimler motor company applied to register "Trident star" as the symbol of car, symbolizing the mechanization of landing, water and air. In 1916, a circle was added around it, with four small stars inlaid above the circle and Mercedes below. Benz's logo was originally Benz with laurel twigs around it. In 1926, Daimler and Mercedes Benz merged. The star logo and the laurel of Mercedes Benz finally became one, with the words Mercedes Benz. Later, the laurel branch was changed into a ring, and the words Mercedes Benz were removed. With the merger of the two long-standing automobile manufacturers, the manufacturer again applied for patent for the trademark. The star logo in this ring has evolved into today's pattern, which has been used up to now and has become one of the most famous trademarks in the world.

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