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作为中国首家经济型酒店，锦江之星自1996年创立至今，始终以市场为导向，以顾客需求为核心。凭借务实的精神、专业的水平、真诚的服务，我们精心雕琢着锦江之星这一品牌形象，旗下品牌已逐步成为经济型酒店行业的专业典范。锦江之星旗下的各品牌锦江之星酒店、金广快捷酒店、白玉兰酒店、百时快捷酒店总数近1,000家，连锁酒店网络广泛分布于全国31个省市自治区的200多个大中型城市，客房总数近100,000间，已然成为中国最具影响力的经济型酒店品牌之一。

锦江之星旅馆有限公司系中国驰名的综合性旅游企业集团——锦江国际集团旗下一家经营管理国内首创、中国著名的经济型连锁酒店的专业公司，是国内驰名的酒店集团――上海锦江国际酒店（集团）股份有限公司的子公司。

公司从1997年在上海开创国内第一家具有现代意义的锦江之星经济型酒店至今，始终以中国经济型酒店事业健康发展为己任，一直在为探索中国经济型酒店的发展方向不懈努力，积极作为；坚持以国际视野塑造经济型酒店品牌，以先进理念打造企业管理系统，以质量为先加快企业规模发展；坚持信誉至上、以人为本的企业服务理念；坚持共商发展、共创双赢、回馈社会的企业经营宗旨；坚持创新发展、铸造细节、追求卓越的企业精神。在这种理念与精神的指引下，锦江之星经过十多年的实践与发展，品牌品质始终保持了行业的领先地位，受到了社会各界的赞誉，创造了国内经济型酒店业界的多个第一。“锦江之星”持续被评为“上海市著名商标”。在中国饭店协会组办的中国饭店与餐饮业改革开放30周年纪念大会上，锦江之星作为中国经济型连锁酒店的开创者，中国酒店业的品牌先到者，中国经济型酒店品质的领先者，受到了商务部与中国饭店协会领导及与会嘉宾的一致称赞，对锦江之星注重安全、健康、专业和舒适的酒店经营理念与良好的服务品质给与了充分的肯定。在大会上表彰了30个“中国饭店与餐饮业改革开放30周年功勋企业”，锦江之星被列入前三名“功勋企业与中国饭店业著名品牌企业”。此外，锦江之星还先后被社会各界评为“全球酒店品牌连锁先锋”、“中国最佳经济型连锁酒店”、“最具竞争力连锁酒店品牌”、“中国酒店业拓荒者奖”、“上海市最具成长力的服务商标”、“上海名牌产品”等诸多荣誉称号。以“营养、实惠、时尚”为特色的“锦江大厨”餐饮品牌荣获了“上海著名餐饮品牌企业”。

As the first economic hotel in China, Jinjiang Star has always been market-oriented and customer-oriented since its establishment in 1996. With pragmatic spirit, professional level and sincere service, we carefully carve the brand image of Jinjiang Star, and its brand has gradually become a professional model of economic hotel industry. Jinjiang Star has nearly 1000 brands, including Jinjiang Star Hotel, Jinguang Express Hotel, Magnolia Hotel and Baishi Express Hotel. The chain hotel network is widely distributed in more than 200 large and medium-sized cities in 31 provinces and autonomous regions, with a total number of nearly 100000 rooms. It has become one of the most influential economic hotel brands in China. Jinjiang Star Hotel Co., Ltd. is a professional company under Jinjiang International Group, a well-known comprehensive tourism enterprise group in China, which manages the first domestic and famous economic chain hotels. It is a subsidiary of Shanghai Jinjiang International Hotel (Group) Co., Ltd., a well-known hotel group in China. Since the company founded the first Jinjiang Star economic hotel with modern significance in Shanghai in 1997, it has always taken the healthy development of China's economic hotel business as its own responsibility, and has been making unremitting efforts to explore the development direction of China's economic hotel. It has persisted in shaping the economic hotel brand with international vision, building the enterprise management system with advanced concepts and quality In order to speed up the development of enterprise scale first, adhere to the enterprise service concept of credit first and people-oriented, adhere to the enterprise management tenet of common development, creating win-win situation and giving back to the society, adhere to the enterprise spirit of innovative development, casting details and pursuing excellence. Under the guidance of this concept and spirit, after more than ten years of practice and development, the brand quality of Jinjiang Star has always maintained the leading position in the industry, has been praised by all sectors of society, and has created many firsts in the domestic economic hotel industry. "Jinjiang Star" continues to be rated as "Shanghai famous brand". At the 30th Anniversary Conference of the reform and opening up of China's hotel and catering industry organized by China Hotel Association, Jinjiang Star, as the founder of China's economic chain hotel, the first to arrive brand of China's hotel industry and the leader of China's economic hotel quality, was unanimously praised by the leaders of the Ministry of Commerce and China Hotel Association and the guests attending the conference, and paid attention to safety, health, safety and health Professional and comfortable hotel management concept and good service quality give full affirmation. At the conference, 30 "meritorious enterprises in the 30th anniversary of reform and opening up of China's hotel and catering industry" were commended, and Jinjiang Star was listed in the top three "meritorious enterprises and famous brand enterprises in China's hotel industry". In addition, Jinjiang Star has been awarded many honorary titles such as "global hotel brand chain pioneer", "China's best economic chain hotel", "the most competitive chain hotel brand", "China Hotel Pioneer Award", "Shanghai's most growing service trademark", "Shanghai famous brand product" and so on. With "nutrition, affordable, fashion" as the feature, "Jinjiang Chef" catering brand won the "Shanghai famous catering brand enterprise".

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