QUAKER桂格品牌怎么样 申请店铺
1901年,几家美国早期燕麦粉加工商联合成立公司,桂格麦片公司由此诞生。
在俄亥俄州拉文那市,亨利.D.西摩(HenryD.Seymour)和威廉.海斯顿(WilliamHeston)建立了桂格面粉公司。公司第一个注册商标采用了身着桂格派教友服装的男子形象,该商标为公司早餐麦片所用,至今仍然是桂格麦片公司的象征。
在依阿华州的锡德拉彼兹(CedarRapids),约翰.斯图亚特(JohnStuart)和儿子罗伯特以及他们的合伙人乔治.道格拉斯(GeorgeDouglas)经营着当时最大的麦片加工厂。1856年,“麦片之王”费迪南.舒马赫(FerdinandSchumacher)建立了德国磨坊驻美国麦片公司。
桂格面粉公司、斯图亚特和舒马赫三家公司的合并,把美国当时最尖端的燕麦加工技术集中于桂格麦片公司。
桂格公司于1926年进行了第一次重大兼并,昂特-杰米纳面粉公司(AuntJeminaMills)成为桂格的一员,该公司至今仍然是煎饼混合粉和糖浆的主要生产商。于1983年购并佳得乐。
1986年,桂格麦片公司兼并了“金麦”(GoldenGrain)公司,后者生产Rice-A-Roni。
2001年百事公司兼并桂格麦片公司。
关于百事公司
百事公司是全球食品和饮料行业的领导者,年净收入逾650亿美元,旗下品牌系列中有22个品牌的年零售额都在十亿美元以上。我们的主要业务包括桂格麦片食品、纯果乐果汁、佳得乐运动饮料、菲多利休闲食品和百事可乐饮料,以及其它数百种美味健康、全球消费者喜爱的食品及饮料产品。
百事全体员工承诺将共同努力维护广大公众和地球家园的健康未来,从而实现可持续增长,我们相信这也会为公司创造更成功的未来,我们将其定义为“百事公司的承诺”:即百事公司将努力提供多种多样符合本地口味的食品和饮料产品,探寻节约能源、水和包装材料的创新途径,降低对环境的负面影响,为广大员工创造理想的工作环境,尊重和支持所在社区,并为社区的发展贡献我们的力量。
由于在可持续发展方面做出的不懈努力,百事公司于2010年第四次被列入道琼斯可持续发展世界指数(DJSIWorld),第五次被列入道琼斯可持续发展北美指数(DJSINorthAmerica)。2011年,百事公司在道琼斯可持续发展指数食品和饮料大板块内名列首位,这是百事公司连续第三年被评为饮料行业的领军企业。
2009年和2010年,百事品牌在《商业周刊》和Interbrand共同评选出的“全球100强品牌榜”上,以超过140亿美元的品牌价值位居第23位,2010年较2009年品牌价值有了3%的提升。2011年,百事公司在由《财富》杂志评选出的“世界最受赞赏的公司榜”上排名第26,在“最受赞赏的消费食品产品榜”上排名第二,并在2011年财富500强排行榜中排名第137位。同时,我们还在瑞士公司Covalence的“最具商业道德企业榜”上名列前茅,在18个行业的581个公司中以优异的商业道德名誉排名第三,位列食品和饮料类别第一。
百事公司的系列产品中有22个品牌的年销售额都在10亿美元以上。这22个品牌包括:百事可乐(Pepsi-Cola)、激浪(MountainDew)、佳得乐(Gatorade)、乐事(Lay's)、百事轻怡(PepsiLight)、百事极度(PepsiMax)、纯果乐(Tropicana)、多力多滋(Doritos)、立顿茶(LiptonTeas)、桂格麦片(QuakerOats)、奇多(Cheetos)、七喜(7-UP)、美年达(Mirinda)等。
In 1901, several early oatmeal processors in the United States jointly established the company, which gave birth to Quaker Oatmeal company. In Ravenna, Ohio, Henry D. Seymour and William Heston founded Quaker flour. The first registered trademark of the company adopts the image of a man dressed in Quaker religious frock, which is used for breakfast cereal of the company and is still the symbol of Quaker cereal company. In Cedar Rapids, Iowa, John Stuart and his son, Robert, and their partner, George Douglas, ran the largest cereal processing plant of the time. In 1856, Ferdinand Schumacher, the "king of cereal", established the German mill in the United States cereal company. The merger of Quaker flour, Stuart and Schumacher focused on Quaker Oatmeal, the most advanced oatmeal processing technology in the United States at that time. In 1926, Quaker made its first major merger, and aut Jemina mills became a member of Quaker, which is still a major producer of pancake mixes and syrups. Acquired Gatorade in 1983. In 1986, Quaker Oats acquired golden grain, which makes rice-a-roni. In 2001, PepsiCo acquired Quaker Oatmeal company. About PepsiCo, a global leader in the food and beverage industry, with an annual net income of more than 65 billion US dollars, 22 brands in its brand series have an annual retail sales of more than one billion US dollars. Our main businesses include Quaker Cereals, pure fruit juice, Gatorade sports drinks, fidelli leisure food and pepsi cola drinks, as well as hundreds of other delicious and healthy food and beverage products loved by consumers all over the world. All PepsiCo employees promise to work together to maintain the healthy future of the general public and the earth home, so as to achieve sustainable growth. We believe that this will also create a more successful future for the company. We define it as "PepsiCo's commitment": that is, PepsiCo will strive to provide a variety of food and beverage products that meet local tastes, and explore energy, water and packaging conservation Innovative ways of materials, reduce the negative impact on the environment, create an ideal working environment for the majority of employees, respect and support the community, and contribute our strength to the development of the community. Due to its unremitting efforts in sustainable development, PepsiCo was listed in the Dow Jones World Sustainable Development Index (djsiworld) for the fourth time and the Dow Jones North America for the fifth time in 2010. In 2011, PepsiCo ranked first in the Dow Jones Sustainability Index Food and beverage sector, which is the third consecutive year that PepsiCo has been rated as the leader in the beverage industry. In 2009 and 2010, PepsiCo brand ranked 23rd on the "top 100 global brands list" jointly selected by BusinessWeek and Interbrand, with a brand value of more than 14 billion US dollars. Compared with 2009, the brand value in 2010 increased by 3%. In 2011, PepsiCo ranked 26th in the "world's most admired companies list" selected by Fortune magazine, second in the "most admired consumer food products list", and 137th in the 2011 Fortune 500 list. At the same time, we are also at the top of the "most ethical business list" of covalence, a Swiss company, ranking third in the reputation of excellent business ethics among 581 companies in 18 industries, ranking first in the food and beverage category. The annual sales of 22 brands in PepsiCo's products are all over US $1 billion. The 22 brands include Pepsi Cola, Mountain Dew, Gatorade, lay's, Pepsi light, Pepsi Max, Tropicana, Doritos, Lipton tea, Quaker Oats, Cheetos, 7-up, and the year of the United States Mirinda et al.
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