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兰蔻---来自法国的世界知名美妆品牌，创立于1935年，迄今已有70多年历史。自创立伊始，就以一朵含苞欲放的玫瑰作为品牌标记。在近70年的时间里，兰蔻以其独特的品牌理念实践着对全世界女性美的承诺，给无数爱美女性带去了美丽与梦想。1993年兰蔻进驻中国。

很多人都说，兰蔻的诞生起始于彩妆大师ArmandPetitjean的一个华丽的梦，在梦的开端，有一地的玫瑰厚厚铺散，玫瑰的红搭配优雅的香，蔓延成一段精致的表演，ArmandPetitjean便是这场表演的发起者，也是唯一的演绎者，他挥霍着自己独有的对美的灵感还有不断散发的热情，为美容界带来了一幕幕关于品牌，关于时尚的精彩。

兰蔻香水，当芬芳泄进梦中

对芬芳一直情有独钟的ArmandPetitjean选择了用香水来开启自己完美的梦，1935年，他从5个有名的香料中提取灵感，大胆的创造了兰蔻的品牌。此举看似狂妄，却又和ArmandPetitjean“20世纪奢华香水之父”的身份极为契合。1950年至1960年，兰蔻(Lancome)相继推出了Marrakech极品香水，Magie魔幻香水，Tresor真爱香水，这几款香水无论包装材料还是香氛都获得了巨大成功，确立了兰蔻(Lancome)在香水品牌中不可动摇的地位。兰蔻(Lancome)推出的Oceane产品系列(1955)，该产品的概念至今仍然在使用：配方中含有非常纯净的海草，辅之以海藻和标记元素。这些革新在很大程度上要归功于“techniciennes”，即那些毕业于兰蔻(Lancome)的学校并将兰蔻(Lancome)带到了世界各地的女性技术人员的努力。

兰蔻护肤，梦是美丽在舞蹈

兰蔻通过不断的科学研究实现了所有女人的梦想：对持久美丽的追求。1936年，兰蔻发布了著名的护肤系列NUTRIX,这一产品的滋养和活力配方被沿用至今，经久不衰。之后的1955年，兰蔻上市了一款新的护肤产品系列Océaneline，该系列产品蕴含极致纯净的海藻精华，这种独一无二的创新科技使得兰蔻品牌的科研声誉传遍全球。

兰蔻彩妆，演奏梦的华彩

兰蔻以其对女性的独特热爱创造出了RosedeFrance一款散发着保加利亚野玫瑰香味的粉色唇膏。这款有着18种不同颜色散发诱人芬芳的唇膏宛然是一件艺术的珍品，是彩妆世界中的一颗明珠。1975年，兰蔻(Lancome)第一款睫毛膏推出。兰蔻(Lancome)的睫毛膏至今仍处于世界行业领先地位，也是最畅销的单品。兰蔻(Lancome)的护肤品也是兰蔻(Lancome)最引以为傲的项目。微脂囊最早被兰蔻(Lancome)运用在1985年推出的新生日间修护霜当中，毫微胶囊分子则运用在1996年推出的再生青春修护液及再生青春眼霜中。这些高科技的保养品输送系统都由兰蔻(Lancome)率先应用在护肤品中，它们见证了兰蔻(Lancome)的高科技形象，强化了兰蔻(Lancome)在业界的领导地位。

一支来自法国古堡的玫瑰，凭借着其盎然气质，在变幻莫测的女性心理间，在捉摸不定的时尚法则中，波澜不惊，足足绽放了六十年。

这就是LANCOME的魅力，就像表情迷离内心坚韧的法国女人，无法让你放手。

品牌LOGO

LANCOME这一名称构想来自于法国中部的一座城堡LANCOSM。为发音之便，用一个典型的法国式长音符号代替了城堡名中的“S”字母。又由于“兰蔻城堡”的周围种植了许多玫瑰，充满浪漫意境，于是玫瑰花成为了兰蔻品牌的象征。品牌创始人Armand认为每个女人就像玫瑰，各有其特色与姿态。于是就以城堡命名品牌，玫瑰则成为了LANCOME的品牌标志。

兰蔻最初的商标中有代表其三个系列的标志物：玫瑰，代表香水系列；莲花，代表护肤系列；天使，代表彩妆系列。

Lancome, a world famous beauty brand from France, was founded in 1935 and has a history of more than 70 years. Since its inception, it has been marked by a budding rose. In the past 70 years, Lancome, with its unique brand concept, has practiced its commitment to the beauty of women around the world, bringing beauty and dreams to countless women who love beauty. Lancome entered China in 1993. Many people say that the birth of Lancome originated from a gorgeous dream of Armand PetitJean, the master of make-up. At the beginning of the dream, there is a thick spread of roses. The red of roses with elegant fragrance spreads into a delicate performance. Armand PetitJean is the initiator and the only performer of this performance. He squanders his unique inspiration for beauty and constantly sends it out Enthusiasm, for the beauty industry has brought a scene about the brand, about the wonderful fashion. Lancome perfume, when fragrance poured into the dream of fragrance, ArmandPetitjean chose to use perfume to open its own perfect dream. In 1935, he drew inspiration from 5 famous spices and boldly created the brand of Lancome. This is seemingly arrogant, but it also corresponds to ArmandPetitjean's "father of luxury perfume twentieth Century". From 1950 to 1960, Lancome (Lancome) launched Marrakech perfume, Magie magic perfume and Tresor true perfume. These perfume, whether packaging materials or fragrance, have been a great success, and Lancome (Lancome) has been unshakable in perfume brand. The concept of ocean product series (1955) launched by Lancome is still in use today: the formula contains very pure seaweed, supplemented by seaweed and labeling elements. These innovations are largely due to the efforts of "techniennes", the women technicians who graduated from Lancome and brought Lancome to the world. Lancome skin care, dream is beautiful in dance Lancome through continuous scientific research to achieve the dream of all women: the pursuit of lasting beauty. In 1936, Lancome released the famous skin care series Nutrix. The nourishing and vitality formula of this product has been used for a long time. In 1955, Lancome listed a new skin care product Oc aneline, which contains the ultimate purity of seaweed. The one and only innovation technology has made Lancome brand's reputation of research spread all over the world. Lancome make-up, playing the dream of color Lancome, with its unique love for women, created RosedeFrance a pink lipstick emitting Bulgaria wild rose fragrance. This kind of lipstick with 18 different colors and attractive fragrance is just an art treasure. It is a pearl in the world of make-up. In 1975, Lancome (Lancome) launched the first mascara. Lancome (Lancome) mascara is still in the leading position in the world, and is also the best seller. Lancome's skincare products are also Lancome's proudest projects. Microcapsules were first used by Lancome in the new day care cream launched in 1985, while microencapsulated molecules were used in the regenerative youth care solution and regenerative youth eye cream launched in 1996. These high-tech care delivery systems were first applied in skin care products by Lancome, which witnessed the high-tech image of Lancome and strengthened its leading position in the industry. A rose from an ancient French castle, with its exuberant temperament, in the changeable female psychology, in the uncertain fashion rules, has been blooming for sixty years. This is the charm of Lancome. It's like a French woman whose expression confuses her inner tenacity. She can't let you go. The concept of brand logo comes from lancosm, a castle in central France. For the sake of pronunciation, the "s" in the name of the castle is replaced by a typical French long sound. And because there are many roses planted around "Lancome Castle", which is full of romantic mood, so roses become the symbol of Lancome brand. Armand, the founder of the brand, thinks that every woman is like a rose, with its own characteristics and posture. So the brand was named after the castle, and rose became the brand mark of Lancome. The original trademark of Lancome is represented by its three series of symbols: Rose, representing perfume series; lotus represents the skin care series; Angel represents the make-up series.

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