Neutrogena露得清品牌怎么样 申请店铺
Neutrogena露得清是全球著名的卫生保健产品公司-强生的高效护肤品牌。旗下拥有细白焕采、轻透防晒、深层净洁、水活盈透、凝时赋活等专业全系列护肤产品。露得清是护肤建议,消费者更为信任,可以给皮肤带来健康美丽改善的品牌。
总部设于加州洛杉矶的露得清(Neutrogena),其创办人EmanuelStolaroff于1930年开设了一家小型专业化妆品公司——Natone。Natone早期只提供产品给专业电影片厂合作的美容沙龙,自1940年起,它开始量产并铺货于一般的销售通路。
1954年,Stolaroff在一次赴欧洲出差的机会中发现了由比利时的化学家博士EdmondFromont所发明的与众不同的透明香皂。这块香皂和普通的香皂有着本质的区别,它非常温和,纯净,可以轻易地洗净肌肤,并且不会残留刺激皮肤,尤其对于暗疮、粉刺、青春痘的皮肤更是见效。用这块独特的透明洁面皂清洗完11分钟之后,肌肤就能回复自身正常的PH值。Stolaroff将这块洗面皂命名为露得清(Neutrogena)并引进美国贩售。名字来源于拉丁文字:neutralis和genus,意为新生。两个文字综合起来则蕴涵着:创造自然效果的意义。
在50年代末,“来自比利时珍贵的香皂”的广告宣传开始在《Vogue》和《NewYorker》等杂志频频出现。均价为1美元的这种香皂(其它香皂均价为10美分)在当时受到了很好的评价。随着销售业绩的增长以及来自奥黛丽·赫本(AudreyHepburn)等名人的青睐,致力于高端产品开发的“露得清”的品牌形象已深入人心。1962年,“露得清”品牌香皂已成为公司一种形象产品,公司的官方名称也因此由Natone更改为NeutrogenaCorporation(“露得清”公司)。
露得清(Neutrogena)洁面皂成为众多好莱坞明星卸妆洁面的必备品,更得到了皮肤科医生、专家的认可和大力推崇。露得清(Neutrogena)的新产品研发始终坚持紧密联系皮肤学专家的需求及护肤科研的前沿,确保安全,温和,有效的护肤保养品。露得清(Neutrogena)与皮肤科医生的良好连结,赢得了大众的高度推崇及信任。
Stolaroff的女婿LloydECotsen于1967年担任露得清(Neutrogena)公司的总裁。他开始将自己对于人类以及文化的知识观念融汇在公司之中。他为这块神奇的香皂注入了更高的医药专业技术。在Cotsen雇佣的皮肤医学专家们的共同努力之下,新型的香皂由此诞生。露得清(Neutrogena)从此与皮肤医学联姻起来,并一直保持至今。露得清(Neutrogena)公司后来在1973年上市。
露得清(Neutrogena)与皮肤科医生的良好连结,赢得了大众的高度推崇及信任,露得清(Neutrogena)也自此风行于全球85个国家。1994年,强生(Johnson&Johnson)公司将露得清(Neutrogena)纳入旗下,在获得更多跨国企业资源的同时,露得清(Neutrogena)仍然保留了她原有的品牌风格Neutrogenaway。
20世纪70年代,露得清(Neutrogena)品牌产品包括:护手霜,拟制粉刺的香皂,润肤油,润肤露等产品。此后产品线以神奇的速度扩大起来,目前,露得清(Neutrogena)已经成为全球最大的个人护理品牌之一,产品系列跨越护肤产品,护发产品,男士用品,化妆产品等10大品类。
推荐适合皮肤所用的产品。一直以来贯穿于露得清(Neutrogena)的理念核心。露得清(Neutrogena)一举荣获BESTOFBEAUTY的国际殊荣,它的系列产品已畅销50多个国家和地区,在香港已成为家喻户晓的国际护肤品牌,由于其卓越的改善力,销量节节盘升!特别是它对暗疮及身体的护理已达到了登峰造极的地位。
作为护肤品行业的领导者,露得清(Neutrogena)一直为促进消费者的健康和美丽不懈努力,其护肤、护发、身体护理和彩妆系列产品长期以来备受皮肤科医生及护肤美容专家的大力推荐。2004年8月,露得清(Neutrogena)正式进入中国大陆市场。
Neutrogena is an efficient skin care brand of Johnson & Johnson, a world famous health care product company. It has a full range of professional skin care products, such as light white and radiant, light and transparent sun protection, deep purification, water activity and full penetration, coagulation and activating, etc. Ludeqing is a skin care suggestion, which is more trusted by consumers and can bring healthy and beautiful skin improvement brands. Emanuel stolaroff, founder of Neutrogena, based in Los Angeles, California, opened a small professional cosmetics company, natone, in 1930. In the early days, natone only provided products to the beauty salon cooperated by professional film factories. Since 1940, it has started mass production and distribution in general sales channels. In 1954, stolaroff found a unique transparent soap invented by Edmond fromont, a Belgian chemist, on a business trip to Europe. This soap is essentially different from ordinary soap. It is very gentle and pure. It can clean the skin easily without any residual irritation, especially for acne, acne and acne. After 11 minutes of cleaning with this unique transparent cleanser, the skin will recover its normal pH value. Stolaroff named the soap Neutrogena and sold it in the US. The name comes from Latin characters: neutralis and genus, meaning new life. The combination of the two characters implies the meaning of creating natural effect. In the late 1950s, the advertising of "precious soap from Belgium" began to appear frequently in magazines such as vogue and new Yorker. The soap, which has an average price of $1 (the average price of other soaps is 10 cents), was well rated at the time. With the growth of sales performance and the popularity of celebrities such as Audrey Hepburn, the "naked" brand image dedicated to high-end product development has been deeply rooted in people's hearts. In 1962, the brand of "ludeqing" soap became an image product of the company, and the official name of the company was changed from natone to Neutrogena Corporation ("ludeqing"). Neutrogena facial soap has become a must-have for many Hollywood stars to remove makeup and clean their faces. It has also been recognized and highly praised by dermatologists and experts. New product research and development of Neutrogena has always been closely linked with the needs of dermatologists and the forefront of skin care research to ensure safe, gentle and effective skin care products. The good connection between Neutrogena and dermatologists has won the high esteem and trust of the public. Lloyd ecotsen, stolaroff's son-in-law, was president of Neutrogena in 1967. He began to integrate his knowledge of human beings and culture into the company. He infused the magic soap with higher medical expertise. With the joint efforts of dermatologists hired by Cotsen, a new type of soap was born. Neutrogena has been married to dermatology since then, and has remained so far. Neutrogena was later listed in 1973. The good connection between Neutrogena and dermatologists has won the high esteem and trust of the public. Since then, Neutrogena has been popular in 85 countries around the world. In 1994, Johnson & Johnson incorporated Neutrogena into its company. While gaining more resources from multinational enterprises, Neutrogena still retained its original brand style, Neutrogena. In the 1970s, the brand products of Neutrogena included: hand cream, soap for acne preparation, skin oil, skin lotion, etc. Since then, the product line has expanded at a magical speed. At present, Neutrogena has become one of the largest personal care brands in the world. The product series spans 10 categories, including skin care products, hair care products, men's products, cosmetics products, etc. Products suitable for skin are recommended. It has been running through the core idea of Neutrogena (Neutrogena). Neutrogena has won the international honor of bestofauty. Its series of products have sold well in more than 50 countries and regions. In Hong Kong, it has become a well-known international skin care brand. Due to its outstanding improvement, the sales volume has been increasing day by day! In particular, it has reached the pinnacle of acne and body care. As a leader in the skin care industry, Neutrogena has been making unremitting efforts to promote the health and beauty of consumers. Its skin care, hair care, body care and cosmetics products have been highly recommended by dermatologists and skin care and beauty experts for a long time. In August 2004, Neutrogena officially entered the Chinese mainland market.
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