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火山岩天然矿泉水取自海南长眠十多万年的马鞍岭火山岩深层水脉上的泉水，经国家权威部门监定。泉水已在地下循环，天然浅化一万五千多年，产品口感甘甜、品质纯净，含有偏硅酸、锶、锌等对人体有益的22种矿物元素。

椰树集团投入1.5亿元人民币建造天然矿泉水生产线，拥有三套进口全自动瓶装水生产线和七台进口的全自动吹瓶机，生产能力达20万吨，已形成全自动、全封闭式无菌灌装矿泉水生产线。

椰树集团是海南省从事椰子等热带水果深加工的专业公司，中国饮料工业十强企业之一，中国最大的天然植物蛋白饮料生产企业。

椰树集团前身为海口罐头厂，建于1956年，现有职工4000多人。产品以果汁饮料为主，具有世界一流生产工艺和大规模自动化生产能力。“椰树”主导产品椰树牌天然椰子汁、椰树牌天然矿泉水、火山岩珍贵天然矿泉水和天然芒果汁四大名饮齐登中国国宴，已接待了100多个国家和地区的元首及政界要人，产品远销30多个国家和地区。椰树牌椰子汁和椰树牌矿泉水双双被国家授予中国名牌产品称号，成为中国饮料行业唯一一家同时有两种产品荣获“中国名牌”称号的企业。

改革前的30年在计划经济年代，当年的“海罐厂”曾走过一段坎坷的历史，有过“辉煌”，也有过挫折，潮起潮落，1985年走到了濒临破产的边缘。1986年，厂长王光兴上任后，“椰树”通过系列改革，走出了一条有自己特色的发展道路，形成了一个独特的“椰树”生产经营管理模式，它的经验得到过国家领导人的充分肯定。“椰树”在改革中崛起，大发展，大变化。改革与发展22年，共创税利29.6亿元。自1993年起税利年年超亿元，是省市纳税大户。2007年实现两个“增长”，完成销量33.4万吨，同比增长11%；上缴税金1.62亿元，同比增长4.07%。“椰树”的发展带动了海南热带水果种植业的发展，解决了海南农民种椰子易、卖椰子难问题，帮助海南50万农民脱贫致富，职工生活达到小康水平。

2006年9月，“椰树”实现改制，摆脱国有企业体制性障碍的束缚，成为民营企业。“椰树”站在一个新的起点，制定更高更远的战略。组建新的年青领导班子，建立新的公司治理结构，实施新的管理模式，“三新”管理之下的“椰树”犹如进入了新的发展快车道，生机蓬勃，蓄势待发，正以全新姿态再次创业。“椰树”必将在新的征途上再展宏图，以其优秀的管理、优良的产品和优质的服务奉献给千千万万热爱“椰树”的广大客户，将逐步发展成为年100万吨，产值70亿元的特大型跨地区企业集团，在建立现代企业制度中再创辉煌，为国家做出更大贡献！

作为“椰树”经营管理带头人的王光兴两次当选全国劳动模范，获得全国优秀企业家、中国首届创业企业家、中国第一批高级职业经理资格等荣誉。

The natural mineral water of volcanic rock comes from the spring on the deep water vein of Ma'anling volcanic rock, which has been sleeping for more than 100000 years in Hainan Province, and is supervised by the state authority. Spring water has been circulating underground for more than 15000 years. The product is sweet in taste and pure in quality. It contains 22 mineral elements, such as metasilicic acid, strontium and zinc, which are beneficial to human body. Coconut Group invested 150 million yuan to build a natural mineral water production line, with three sets of imported full-automatic bottled water production lines and seven imported full-automatic bottle blowing machines, with a production capacity of 200000 tons, and has formed a full-automatic, full closed sterile bottled mineral water production line. Coconut group is a professional company engaged in the deep processing of tropical fruits such as coconuts in Hainan Province, one of the top ten enterprises in China's beverage industry, and the largest natural plant protein beverage manufacturer in China. Coconut group, formerly known as Haikou Cannery, was founded in 1956 with more than 4000 employees. The products are mainly fruit juice drinks, with world-class production technology and large-scale automatic production capacity. "Coconut" leading products: coconut brand natural coconut juice, coconut brand natural mineral water, volcanic rock precious natural mineral water and natural mango juice, four famous drinks, have been served at the state banquet in China. They have received the heads of state and politicians of more than 100 countries and regions, and their products have been exported to more than 30 countries and regions. Coconut water and coconut mineral water are both awarded the title of China's famous brand products by the state, and become the only enterprise in China's beverage industry that has two kinds of products won the title of "China's famous brand". In the 30 years before the reform in the planned economy era, the "sea tank factory" in that year had gone through a bumpy history, had "brilliant", also had setbacks, the tide rose and fell, in 1985 came to the brink of bankruptcy. In 1986, after Wang Guangxing, the factory director, took office, "coconut tree", through a series of reforms, walked out of a development path with its own characteristics and formed a unique "coconut tree" production and management mode. Its experience has been fully affirmed by the leaders of the state. "Coconut" rose, developed and changed in the reform. In 22 years of reform and development, 2.96 billion yuan of tax profits were generated. Since 1993, the annual tax profit has exceeded 100 million yuan, which is a major tax payer in provinces and cities. In 2007, two "growth" were achieved, with sales volume of 334000 tons, up 11% year-on-year, and taxes paid up of 162 million yuan, up 4.07% year-on-year. The development of "coconut tree" has promoted the development of tropical fruit planting industry in Hainan, solved the problems of easy planting and hard selling of coconuts for Hainan farmers, helped 500000 farmers in Hainan to get rid of poverty and become rich, and made their living standard well-off. In September 2006, "coconut tree" realized the system reform, got rid of the shackles of state-owned enterprises' institutional barriers, and became a private enterprise. "Coconut" stands at a new starting point and makes a higher and further strategy. The establishment of a new young leading group, the establishment of a new corporate governance structure, the implementation of a new management model, "coconut" under the "three new" management is like entering a new fast lane of development, full of vitality, ready to take off, and starting a new business with a new attitude. "Coconut" is bound to expand its vision in the new journey. With its excellent management, excellent products and high-quality services, it will be dedicated to tens of millions of customers who love "coconut". It will gradually develop into a large cross regional enterprise group with an annual output value of 7 billion yuan and 1 million tons. It will create brilliance in the establishment of modern enterprise system and make greater contributions to the country! Wang Guangxing, as the leader of "coconut tree" operation and management, has twice been elected as the national labor model, and won honors such as national excellent entrepreneur, China's first entrepreneurial entrepreneur, China's first batch of senior professional managers.

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