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Moncler,是一个源于法国的奢侈品牌,法国企业家RenéRamillon于1952年创立该品牌。

盟可睐(Moncler)是一家总部位于法国格勒诺布尔专门从事生产户外运动装备的著名品牌。盟可睐(Moncler)品牌名来自于小镇MonestierdeClermon的缩写。盟可睐(Moncler)的故事开始于第二次世界大战期间，品牌具有传奇历史，时至今日，盟可睐(Moncler)在户外羽绒服业界中，成为首屈一指的国际顶尖品牌。

2003年公司被意大利企业家RemoRuffini所收购,他也是现任的公司总裁与创意总监,推行全球轻盈羽绒夹克的销售战略.以展示外衣的精致美学，并致力于最优良的材质，这一全球理念日益显现。其产品的多功能性,无时无刻的融合在人们日常生活的节拍中.

盟可睐(Moncler)的品牌Logo是M字母与一只公鸡的组合。盟可睐(Moncler) 品牌下面分：MonclerGammeRouge和MonclerGammeBleu两个秀场品牌，MonclerGammeRouge是女装秀场品牌，创意总监为GiambattistaValli，在巴黎时装周上举办展示；MonclerGammeBleu是男装秀场品牌，在米兰男装周上举办展示。

盟可睐(Moncler)的故事开始于第二次世界大战期间。法国当时被德国占领并一分为二，在自由地区，征兵队伍被废除了，取而代之的是一个全民参与的制度，这个制度要求年轻人必须加入一个称为"ChantiersdeJeunesse"组织。组织中那些非常喜欢这种特殊身份的人，被称做JeunesseetMontagne(J.M)，它的总部被设在格勒诺布尔。组织的主要工作是通过前空军的一个集团和阿尔卑斯地区的官方那些对于教受年轻人功名责任感有兴趣的工作人员而运作起来，当然更处于对于山的喜爱。集团里男孩们有机会参与所有山地的运动，并同大自然有着紧密的联系。参与这一集团也成了当时男孩子的一个梦想。

JM通过了三个来自Moncler人的会议：ReneRamillom，AndreVincent和LionelTerray。33岁的Remillon是当时格勒诺布尔一个重要的雪具制造商。他为军队服务，提供这个集团装备。26岁的商人AndreVincent在战争之前管理一家印刷厂。他曾经是个山林的守护员和滑雪教练。在JM里，他是总教练。22岁的LionelTerray来自格勒诺布尔一个最好的家族。他曾是阿尔卑斯的滑雪冠军。这三个人彼此敬重，拥有同样对于自然的热爱，在户外生活和滑雪运动中结下了深厚的友谊。

运动类服饰对于时尚圈的最大冲击终于实现了。摆脱了传统体育用品的固定导向，使这样的运动装束不仅仅只停留在特殊的场合，也可以穿着于日常生活。在胡椒工业的帮助下，随着运作方式的不断肯定，从1994年起户外运动服装的大门被打开，他们也越来越多被穿着于更多的场合。从94年到98年盟可睐(Moncler)成为了欧洲地区乃至世界上最为知名的零售商，只有在意大利、日本、德国、澳洲、瑞士、英国、瑞典、挪威、丹麦那些名店或者运动精品店里才能购买到Moncler闻名的东西。但是真正使得品牌重整的还是要算到1998年FinPart集团下胡椒工业最后举措。

延续了之前的重整战略计划之后，在总公司FinPart的支持下盟可睐(Moncler)得以开发出更多的产品线，全面发挥出品牌价值的潜能。而电视广告中出现的出生于山中，生活在大都市里的形象也成为其经典。盟可睐(Moncler)的棉服夹克成为在寒冷季节里、在滑雪运动时甚至在优雅场合下公认的必备单品。

时至2012年12月底，Moncler在中国市场已有12家直营精品店，分布在上海，北京，杭州，南京，无锡，沈阳，哈尔滨，天津。在未来几年里，Moncler将在中国开设更多的直营精品店铺，让更多的中国消费者认识这个秉承认真态度生产高品质产品的奢侈品牌。

Moncler, a luxury brand from France, was founded by French entrepreneur Ren é ramillon in 1952. Moncler is a famous brand which is headquartered in Grenoble, France, specializing in the production of outdoor sports equipment. The brand name of moncler comes from the abbreviation of the small town of monetierdeclermon. The story of moncler began during the Second World War, and the brand has a legendary history. Today, moncler has become the leading international top brand in the outdoor down clothing industry. In 2003, the company was acquired by the Italian entrepreneur remoruffini, who is also the current president and creative director of the company. He promotes the global sales strategy of light down jackets to show the exquisite aesthetics of outerwear and dedicate himself to the best materials. This global concept is increasingly emerging. The versatility of its products is always integrated in the rhythm of people's daily life. The brand logo of moncler is a combination of M-letter and a rooster. Moncler is divided into two show brands: moncler gammerouge and moncler gammerbleu. Moncler gammerouge is a show brand for women's wear, with Giambattista Valli as the creative director, and it will be displayed at Paris fashion week; moncler gammerbleu is a show brand for men's wear, and it will be displayed at Milan men's wear week. The story of moncler began during the Second World War. At that time, France was occupied by Germany and divided into two parts. In the free area, the conscription team was abolished and replaced by a system of universal participation, which required young people to join an organization called "chantiersdejuense". Those in the organization who like this special identity very much are called jeunesseet Montagne (J.M.), whose headquarters are located in Grenoble. The main task of the organization is to operate through a former air force group and the official staff in the Alps who are interested in teaching young people the responsibility of fame and reputation, and are certainly more fond of mountains. The boys in the group have the opportunity to participate in all mountain sports and are closely connected with nature. It was also a dream for boys at that time to join the group. JM passed three meetings from the monclers: Rene ramillom, Andre Vincent and Lionel array. Remillon, 33, was an important snowmaker in Grenoble at the time. He served the army and provided the group's equipment. Andre Vincent, a 26 year old businessman, ran a printing factory before the war. He used to be a mountain Ranger and ski coach. In JM, he is the head coach. Lionel terray, 22, comes from one of the best families in Grenoble. He used to be the alpine champion of skiing. These three people respect each other, have the same love for nature, and have made a deep friendship in outdoor life and skiing. The biggest impact of sports clothing on the fashion circle has finally been realized. Get rid of the fixed direction of the traditional sports goods, so that such sports clothes not only stay in special occasions, but also can be worn in daily life. With the help of pepper industry, with the continuous affirmation of the operation mode, the door of outdoor sports clothing has been opened since 1994, and they are also more and more worn in more occasions. From 1994 to 1998, moncler became the most famous retailer in Europe and even in the world. Only in Italy, Japan, Germany, Australia, Switzerland, Britain, Sweden, Norway, Denmark, famous shops or sports boutiques can buy the famous things of moncler. But it is the final move of Pepper Industry under FinPart group in 1998 that really makes the brand restructure. After continuing the previous restructuring strategic plan, with the support of FinPart, moncler was able to develop more product lines and give full play to the potential of brand value. However, the image of TV advertisements born in the mountains and living in the metropolis has become its classic. Moncler's cotton jacket is recognized as a must-have item in cold seasons, skiing and even elegant occasions. By the end of December 2012, there are 12 direct boutiques in China, which are distributed in Shanghai, Beijing, Hangzhou, Nanjing, Wuxi, Shenyang, Harbin and Tianjin. In the next few years, moncler will open more direct boutique stores in China, so that more Chinese consumers will know this luxury brand which takes a serious attitude to produce high-quality products.

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