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立顿，世界最大的茶饮料品牌。

“立顿”是全球最大的茶叶品牌。立顿以其明亮的黄色向世界传递它的宗旨——光明，活力和自然美好的乐趣。1850年出生在苏格兰格拉斯哥一个贫穷家庭的汤姆斯·立顿是这一品牌的创始人。1890年他正式在英国推出立顿红茶。他的广告词是“从茶园直接进入茶壶的好茶”（Directfromteagardentotheteapot）。1892年，立顿开始了全球化运动，先是在美国设厂，接着又在印度开设分店，走进了远东市场。1898年，立顿被英国女王授予爵位，得到“世界红茶之王”的美名。1992年，立顿进入了全球喝茶历史最悠久、饮茶人数最多的国家——中国。

品牌宗旨：

立顿以其明亮的黄色向世界传递它的宗旨-光明，活力和自然美好的乐趣。

历史：

"立顿"是全球最大的茶叶品牌。它既代表茶叶的专家，又象征一种国际的、时尚的、都市化的生活。一百多年来，立顿始终保持着历代相传的优良品质和芳香美味。

1850年出生在英格兰格拉斯哥一个贫穷家庭的汤姆斯·立顿是这一品牌的创始人。有一回，出门旅游的立顿来到了著名的红茶产区锡兰。锡兰红茶是英国人非常钟情的饮料，但由于售价高昂，只有上流社会才能享用到。立顿敏感地意识到，如果能把红茶引入大众的日常生活，则必然能成为一门好生意。

1890年他正式在英国推出立顿红茶。他的广告词是“从茶园直接进入茶壶的好茶”（Directfromteagardentotheteapot）。

1892年，立顿开始了全球化运动，先是在美国设厂，接着又在印度开设分店，走进了远东市场。1898年，立顿被英国女王授予爵位，得到“世界红茶之王”的美名。

1972年，也就是老立顿开始向全球扩张立顿品牌的80年后，立顿的历史发生了转折性的改变，全球最著名的个人消费品集团联合利华收购了立顿的全线品牌。从此，立顿搭上了联合利华这个全球性的巨轮，开始了更为强势的扩张之路。

结合立顿和联合利华的营销经验，立顿茶叶类产品如今行销于全球110个国家和地区。无论是知名度还是销量，立顿均是全球第一大茶叶品牌，比第二大品牌的销售额高出至少一倍。同时，立顿现在也是全球消费者选用最多的第三大非酒精饮料，仅次于可口可乐和百事可乐。

1992年，立顿进入了全球喝茶历史最悠久、饮茶人数最多的国家，中国。短短5年之后，立顿就在中国百家商城系列调查中获得茶包销售额第一、市场占有率第一的成绩。

在红茶包深受消费者认同之余，立顿也在推出了全新的绿茶包和茉莉花茶包等符合中国消费者口味的茶包。并在2004年推出了包括奶茶和柠檬茶在内的速溶茶系列。2005年又推出袋泡草本茶系列。

产品系列

立顿黄牌精选系列

选用优质拼配红茶，卫生方便，可用于清饮或调制奶茶、柠檬茶与各种果味茶。送礼自奉皆宜，适合于酒店、宾馆、餐厅等娱乐场所使用。

立顿即饮茶

选用进口茶粉配制而成的新一代休闲饮料，口感清香，茶香浓郁，广受年轻人的喜爱。

立顿绿茶

立顿绿茶，选用来自天然无污染的著名茶产区，精挑细选，手工采摘的茶叶。内衬铝箔包装，锁住茶叶的新鲜，带给您更多的甘醇。立顿绿茶，像阳光般，焕发您的活力，照亮您生活的每一天。

立顿茉莉花茶

立顿茉莉花茶，选用来自天然无污染的著名茶产区，精挑细选，手工采摘的茶叶。内衬铝箔包装，锁住茶叶的新鲜，带给您更多的甘醇。立顿茉莉花茶，香而不浮，爽而不浊。

立顿柠檬茶

立顿柠檬茶是立顿上等即溶红茶与天然柠檬口味的美妙结合，兼含柠檬的清新果香和红茶的甘爽口感，清新爽口，解渴怡神。更富含人体每天所需的维生素C，天然健康。立顿柠檬茶让您在清爽舒畅的感受中焕发神采，振作精神。

立顿世界领先的生产工艺带给您方便的速溶包装，可用冷、热水直接冲调，让您随时随地享受舒爽清新一刻。冰水冲调更能为您带走夏日的炎热和疲劳。

立顿苹果茶

立顿苹果茶是立顿上等即溶红茶与天然苹果口味的美妙结合，兼含苹果的清新果香和红茶的甘爽口感，清新爽口，解渴怡神。更富含人体每天所需的维生素C，天然健康。立顿苹果茶让您在清爽舒畅的感受中焕发神采，振作精神。

立顿世界领先的生产工艺带给您方便的速溶包装，可用冷、热水直接冲调，让您随时随地享受舒爽清新一刻。冰水冲调更能为您带走夏日的炎热和疲劳。

立顿奶茶

活力美味天然

无论何时何地，立顿奶茶在温和提升您精神的同时，给身体补充营养，让您充满活力。

一天开始，唤醒身心，工作间隙，恢复活力。用餐时分，倍添美味。

立顿“草本茶尚”系列

立顿清衡茶，将这些大自然的精华与上等绿茶精心调配，清爽好喝，汲取草本精华的天然力量，让你拥有自然平衡的活力。

立顿沁醒茶，精选上等绿茶融入天然柠檬和薄荷，清澈可口，带给你神清气爽自然活力。

立顿丽颜茶，百分百保留纯天然花朵精华，芳香甘美，缔造花般娇颜，自然活力，散发你的魅力。

立顿纤扬茶，精选的荷叶与桑叶更融入天然的新鲜绿茶和桂花。让你在感受悠悠花香的同时，轻松保持体态轻盈，绽放活力姿彩。

Lipton, the world's largest tea beverage brand. Lipton is the largest tea brand in the world. With its bright yellow color, Lipton conveys its tenet to the world: brightness, vitality and natural beauty. Born in Glasgow, Scotland, in 1850, a poor family, Thomas Lipton is the founder of the brand. In 1890, he officially launched Lipton black tea in England. His slogan is "direct from tea garden to the teapot.". In 1892, Lipton began the globalization movement, first setting up factories in the United States, then opening branches in India, and entered the Far East market. In 1898, Lipton was awarded the title of "king of black tea" by the queen of England. In 1992, Lipton entered China, the country with the longest history of tea drinking and the largest number of tea drinkers in the world. Brand tenet: Lipton delivers its tenet to the world with its bright yellow - bright, energetic and natural fun. History: "Lipton" is the largest tea brand in the world. It not only represents tea experts, but also symbolizes an international, fashionable and urbanized life. For more than one hundred years, Lipton has always maintained the excellent quality and fragrant taste handed down by generations. Born in 1850 in Glasgow, England, a poor family, Thomas Lipton is the founder of the brand. Once upon a time, Lipton came to Ceylon, a famous black tea producing area. Ceylon black tea is a very popular drink in Britain, but because of its high price, it can only be enjoyed by the upper class. Lipton is sensitive to realize that if black tea can be introduced into the daily life of the public, it will certainly become a good business. In 1890, he officially launched Lipton black tea in England. His slogan is "direct from tea garden to the teapot.". In 1892, Lipton began the globalization movement, first setting up factories in the United States, then opening branches in India, and entered the Far East market. In 1898, Lipton was awarded the title of "king of black tea" by the queen of England. In 1972, 80 years after old Lipton began to expand Lipton's brand to the world, Lipton's history changed dramatically. Unilever, the world's most famous consumer goods group, acquired Lipton's entire brand. Since then, Lipton has embarked on Unilever, a global giant ship, and embarked on a more powerful expansion path. Combined with the marketing experience of Lipton and Unilever, Lipton tea products are now marketed in 110 countries and regions around the world. In terms of popularity and sales volume, Lipton is the world's largest tea brand, at least double the sales volume of the second largest brand. At the same time, Lipton is now the third largest non-alcoholic beverage selected by consumers in the world, second only to Coca Cola and Pepsi. In 1992, Lipton entered the country with the longest history of tea drinking and the largest number of tea drinkers in the world, China. In just five years, Lipton has won the first place in tea bag sales and market share in a series of surveys of 100 shopping malls in China. In addition to the recognition of black tea bags by consumers, Lipton has also launched new green tea bags, jasmine tea bags and other tea bags that meet the tastes of Chinese consumers. In 2004, it launched instant tea series including milk tea and lemon tea. In 2005, we launched a series of herbal tea bags. The product series Lipton yellow brand selected series uses high-quality black tea, which is sanitary and convenient. It can be used to drink or make milk tea, lemon tea and various fruit tea. It is suitable for all kinds of entertainment places, such as hotels, restaurants, etc. Lipton is a new generation of leisure drink made of imported tea powder. It has a delicate taste and strong tea flavor, and is widely loved by young people. Lipton green tea Lipton green tea, selected from the famous natural and pollution-free tea production area, carefully selected, hand picked tea. Lined with aluminum foil packaging, lock the freshness of tea, bring you more glycol. Lipton green tea, like sunshine, radiates your vitality and lights up every day of your life. Lipton jasmine tea Lipton jasmine tea is selected from the famous natural and pollution-free tea producing areas, carefully selected and picked by hand. Lined with aluminum foil packaging, lock the freshness of tea, bring you more glycol. Lipton jasmine tea, fragrant but not floating, cool but not turbid. Lipton lemon tea Lipton lemon tea is a wonderful combination of Lipton first-class instant black tea and natural lemon taste. It also contains the fresh fruit flavor of lemon and the sweet taste of black tea, which is fresh and refreshing, thirst quenching and refreshing. It's rich in vitamin C that the human body needs every day. It's natural and healthy. Lipton lemon tea makes you feel refreshed and refreshed. Lipton's world leading production technology brings you convenient instant packaging, which can be directly mixed with cold and hot water, so that you can enjoy a comfortable and fresh moment anytime and anywhere. Ice water can take away the heat and fatigue in summer. Lipton Apple Tea Lipton apple tea is a wonderful combination of Lipton first-class instant black tea and natural apple taste. It also contains Apple's fresh fruit fragrance and sweet taste of black tea, which is fresh and refreshing, thirst quenching and refreshing. It's rich in vitamin C that the human body needs every day. It's natural and healthy. Lipton apple tea makes you feel refreshed and refreshed. Lipton's world leading production technology brings you convenient instant packaging, which can be directly mixed with cold and hot water, so that you can enjoy a comfortable and fresh moment anytime and anywhere. Ice water can take away the heat and fatigue in summer. Lipton milk tea is full of vitality, delicious and natural. Lipton milk tea not only mildly improves your spirit, but also supplements your body with nutrition. At the beginning of the day, wake up the body and mind, work the gap, and restore vitality. When eating, it's more delicious. Lipton "herbal tea Shang" series of Lipton green tea, the essence of these natural essence and excellent green tea carefully deployment, refreshing and drinking, draw the natural power of herbal essence, so that you have a natural balance of vitality. Lipton refreshing tea, select the best green tea into the natural lemon and mint, clear and delicious, bring you refreshing and natural vitality. Lipton Liyan tea, 100% retain the essence of pure natural flowers, fragrant and sweet, create flower like beauty, natural vitality, and distribute your charm. Lipton Xianyang tea, the selected lotus leaf and mulberry leaf are more integrated into the natural fresh green tea and osmanthus. Let you feel the fragrance of long flowers, and at the same time, easily keep your body light and full of vitality.

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