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上海市名牌产品，国内较早成立的品牌保暖内衣企业，涉及保暖内衣/家居服/贴身内衣/裤袜/家纺等品类的企业

1996年7月1日上海兆林实业有限公司成立于上海，是国内较早成立的品牌保暖内衣生产企业，主要从事自有保暖内衣品牌的开发和管理，包括产品的研究、设计、开发、原材料采购、外包生产及市场营销和销售。目前，其生产研发方向涉及保暖内衣、家居服、贴身内衣、裤袜、家纺、男女装、童装等诸多品类的产品。发展至今，公司早已走向了产品多元化，为把更舒适和健康的产品带给广大用户。

1996年7月1日，上海人俞兆林创办的上海兆林实业有限公司正式成立。俞兆林继金属棉、太空棉、羽绒、羊毛绒等内衣原料之后，创造出了”导湿保暖复合绒”为主要原料的复合保暖内衣。

2003年，公司进行改组，由周叔瑜任董事长，率领一批年富力强的归国留学生、硕士、学士等新锐组成决策管理层和员工，在重新组建后，在同行业推出护肤内衣。通过几年的探索和革新，护肤内衣开始逐渐走进人们视野，同时也预示新兆林从保暖内衣向护肤内衣的第三次转型开始。

2010年4月1日，在上个世纪90年代风靡一时的“内衣大王”上海“俞兆林”再换东家，而背后浮现的收购方，正是此前一直为其贴牌生产的义乌大陈镇一家民营企业金盾服饰。“俞兆林”商标、公司所有资产的交割均已完成，正在对公司运营架构进行重组，开始新一轮的招商。

Shanghai famous brand product is an early established brand thermal underwear enterprise in China, which involves thermal underwear / home clothes / intimate underwear / pantyhose / home textile and other categories. Shanghai Zhaolin Industrial Co., Ltd. was founded in Shanghai on July 1, 1996. It is an early established brand thermal underwear production enterprise in China, mainly engaged in the development and management of its own thermal underwear brand, including product research and design Planning, development, raw material procurement, outsourcing production and marketing and sales. At present, its production and development direction involves thermal underwear, home clothes, close fitting underwear, pantyhose, home textile, men's and women's clothing, children's clothing and many other categories of products. Up to now, the company has already moved to product diversification, in order to bring more comfortable and healthy products to the majority of users. On July 1, 1996, Shanghai Zhaolin Industrial Co., Ltd., founded by Yu Zhaolin, a Shanghai native, was officially established. Yu Zhaolin created the composite thermal underwear with the main material of "moisture conducting and warm keeping composite velvet" after the underwear materials such as metal cotton, space cotton, down, wool and so on. In 2003, the company was reorganized, with Zhou Shuyu as the chairman of the board of directors and a group of young and powerful returned students, masters, Bachelors and other new talents as the decision-making management and employees. After the reorganization, the company launched skin care underwear in the same industry. Through several years of exploration and innovation, skin care underwear has gradually come into people's vision, which also indicates the third transformation of new Zhaolin from thermal underwear to skin care underwear. On April 1, 2010, Yu Zhaolin, the "underwear king" in Shanghai, which was popular in the 1990s, changed his company's owner again. The buyer behind it was Jindun clothing, a private enterprise in Dachen Town, Yiwu, which had been OEM for it before. The delivery of "Yu Zhaolin" trademark and all assets of the company has been completed, and the company's operation structure is being restructured to start a new round of investment.

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