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20世纪80年代，出生于美国纽约——国际都市地标——雍容的自由女神像、情迷的曼哈顿之夜、奢华的百老汇秀场、扑面的摩天楼时尚……服装商人Mr.RichardDi创造了“RICHINI”，将“设计生活”作为“RICHINI”品牌的精神原点，诠释一种轻松、随意、自然、朴素、整洁、健康、完美的生活方式。

1994年底进入中国市场，成为中国大都市成功男士首选品牌之一。RICHIN品牌是美国都市风尚的典型代表，它以前卫、时尚、休闲的特点，映射着纽约人多样的文化与不同的生活方式。其设计风格十分多元，在色彩、款式结构比例等处都与众不同，时尚而又不失实用.RICHIN品牌设计的灵感源于纽约特有的生活模式，特有的朝气活力，特有的都市气息，特有的现代节奏。RICHIN品牌设计宗旨是"服装必须满足人们的某种需要，使生活更简易，增加一些舒适、豪华及持久性。RICHIN品牌服饰原则是服装应具有可搭配替换性，应有从早到晚、从夏到冬的广泛适应性。所有这些都忠诚于艺术的品味，深受白领阶层男士所偏爱.

In the 1980s, born in New York, the United States - the international urban landmark - the graceful statue of liberty, the night of Manhattan, the luxury Broadway show, the fashionable skyscrapers Mr. richarddi, a clothing businessman, created "richini", taking "design life" as the spiritual origin of "richini" brand, and interpreting a relaxed, casual, natural, simple, clean, healthy and perfect lifestyle. At the end of 1994, it entered the Chinese market and became one of the first choice brands for successful men in Chinese metropolises. Richin brand is a typical representative of American urban fashion. It reflects the diverse culture and lifestyle of New Yorkers with the characteristics of avant-garde, fashion and leisure. Richin brand design is inspired by New York's unique life style, unique vitality, unique urban flavor and unique modern rhythm. Richin brand design tenet is "clothing must meet people's certain needs, make life easier, and increase some comfort, luxury and durability. The principle of richin brand clothing is that the clothing should be able to match and replace, and should be widely adaptable from morning to night, from summer to winter. All of these are loyal to the taste of art, favored by white-collar men

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