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浙江诺力机械股份有限公司位于浙江省长兴经济开发区，是一家国内专业资深的仓储物流搬运设备制造企业。公司产品畅销100多个国家和地区，手动液压搬运车销售量占据了欧盟市场45%的份额和全球市场35%的份额。据中国工业车辆协会统计数字显示，已连续九年产销量名列国内同行业第一，其中2003年至2010年液压搬运车产销量连续八年名列世界同行业之首。

公司已通过ISO9001：2008、ISO14001：2004、GB/T28001：2001质量环境职业健康安全管理体系认证，主要产品为四大类30个系列200多个品种，广泛运用于现代物流的各个场所。在历届汉诺威、科隆、芝加哥国际专业展览会和国内广交会等大型展览会上，受到国内外客商的一致赞誉。

公司先后荣获“浙江省著名商标”、“浙江省名牌产品”、“浙江省知名商号”、“浙江省高新技术企业”、“浙江省企业技术中心”、“浙江省出口名牌”、“驰名保护”、“中国名牌产品”、“国家高新技术企业”、“中国民营企业500强”、“浙江省100强企业”、“浙江省工业行业龙头骨干企业”、“湖州市明星企业”等殊荣。

海纳百川，有容乃大。雄厚的资金投入，大量的高素质人才及先进的企业理念，科学的管理，高质量的产品使企业在激烈的国内市场竞争中一路凯歌，所向披靡，在短短的几年内迅速成长为国内仓储物流搬运设备生产的领先企业。

公司遵循“诚信为本，持续创新，追求卓越品质，质量打造诺力”的企业精神，始终把提高企业核心竞争力作为一项重要工作来抓，高度注重科学发展观，坚持实施科技兴厂战略。通过对国内外仓储搬运设备市场深入细致的分析，紧紧把握现代物流业的仓储搬运设备正快速向大型化、智能化和节能环保型方向发展的趋势，以自主创新和原创性创新为主，走产学研联合开发的道路，加大对研发经费的投入，加快了新产品开发步伐，研究出适合市场的新产品，新技术和新工艺。短短几年来共开发了70多个拥有自主知识产权高科技含量的新产品，有30多个新产品通过了省级鉴定，被国内资深专家和权威部门评定为国内先进水平。已授权专利70多项。

公司生产设备先进，工艺完善，拥有先进的大型智能设备，先进专用检测设备。采用国际先进标准作为公司产品的技术指标。多年来，公司坚持奉行“科技领先、信誉至上”的宗旨，注重企业品牌建设和质量诚信建设。生产出高科技含量及拥有自主知识产权的优质产品投放市场。在行业内和客户中享有较高的认同感，在社会上有着良好的声誉。

公司是国内第一家扭转欧盟反倾销案件初裁决定的企业，是国内手动液压托盘车行业唯一取得市场经济地位的企业，获得了欧盟市场最低的进口税率。被商务部列为国家反倾销经典案例。

2005年8月20日和2006年1月7日，《经济日报》和中央电视台《新闻联播》自主创新栏目分别对“诺力”作了“中国制造、自主品牌”和“经典中国、辉煌十五”的专题报道，2008年9月5日《新闻联播》再次以“从卖的多到卖得贵”的片题进行了专题报道，在国内外引起了强烈的反响，大大提升了企业的知名度。

2006年6月，公司董事长、总裁丁毅随同温家宝总理出访非洲，2008年12月又随同胡锦涛总书记出访美国、哥斯达黎加等国家，得到胡锦涛总书记和温家宝总理的亲切接见和鼓励，为企业寻求更大的海外市场捕捉到了新的商机。

公司三期工程以欧美最先进的生产设施为基础，引进世界最前沿的生产工艺，聘请国外优秀的专家进行全方位管理，专业生产全电动高端产品，将彻底告别以手动液压搬运车为主打天下的历史，成为真正意义上的国内电动产品新型仓储物流现代化搬运设备制造企业。

当今，物流仓储机械在国际上市场前景广阔，中国仓储机械的成长和崛起，正逐渐改变着欧美发达国家占据高端产品的地位。有迹象表明，未来几年，将是中国物流仓储机械制造的发展高峰期，其势头锐不可挡。

“诺力”的发展已实行国际接轨，已瞄准了国际高端市场，培育优秀的品牌，质量打造“诺力”，不断提升自身的核心竞争力，跻身国际知名物流仓储设备制造业是我们永恒的追求。我们将把过去成功的业绩当成“持续发展的资本和基石”，为民族工业的发展作出应有的贡献。

Zhejiang Noli Machinery Co., Ltd. is located in Changxing Economic Development Zone, Zhejiang Province. It is a professional and experienced manufacturer of warehousing, logistics and handling equipment in China. The company's products sell well in more than 100 countries and regions, and the sales volume of manual hydraulic carriers accounts for 45% of the EU market share and 35% of the global market share. According to the statistics of China Association of industrial vehicles, the annual sales volume has ranked first in the same industry in China for nine consecutive years, among which the production and sales volume of hydraulic trucks from 2003 to 2010 ranked first in the same industry in the world for eight consecutive years. The company has passed ISO9001:2008, ISO14001:2004, GB / t28001:2001 quality, environment, occupational health and safety management system certification, and its main products are more than 200 varieties in 30 series of four categories, which are widely used in various places of modern logistics. In previous large-scale exhibitions such as Hanover, Cologne, Chicago international professional exhibition and China Canton Fair, it has been unanimously praised by domestic and foreign merchants. The company has successively won the titles of "Zhejiang famous brand", "Zhejiang famous brand product", "Zhejiang famous brand", "Zhejiang high tech enterprise", "Zhejiang enterprise technology center", "Zhejiang export famous brand", "well-known protection", "China famous brand product", "National High Tech enterprise", "top 500 private enterprises in China", "top 100 enterprises in Zhejiang Province" ”"Leading backbone enterprise of industrial industry in Zhejiang Province", "star enterprise of Huzhou City", etc. The sea embraces all rivers. With abundant capital investment, a large number of high-quality talents and advanced enterprise concepts, scientific management and high-quality products, the enterprise has won all the way in the fierce domestic market competition and become the leading enterprise in the production of domestic storage, logistics and handling equipment in just a few years. The company adheres to the enterprise spirit of "integrity-based, continuous innovation, pursuit of excellent quality, and quality to build Noli". It always takes improving the core competitiveness of the enterprise as an important work, attaches great importance to the scientific outlook on development, and adheres to the implementation of the strategy of building the factory through science and technology. Based on the in-depth and detailed analysis of the domestic and foreign storage and handling equipment market, the paper holds the trend that the storage and handling equipment of modern logistics industry is rapidly developing towards the direction of large-scale, intelligent, energy-saving and environmental protection, takes the road of joint development of production, learning and research, increases the investment in research and development funds, speeds up the pace of new product development, and finds out the suitable way New products, new technologies and new processes in the market. In just a few years, more than 70 new products with high-tech content of independent intellectual property rights have been developed, more than 30 new products have passed the provincial appraisal, and have been rated as the advanced level in China by domestic senior experts and authoritative departments. More than 70 patents have been authorized. The company has advanced production equipment, perfect technology, advanced large-scale intelligent equipment, advanced special testing equipment. Adopt international advanced standards as the technical indicators of the company's products. Over the years, the company adheres to the tenet of "leading in science and technology, supremacy in reputation", and pays attention to the construction of enterprise brand and quality integrity. Produce high-tech products with independent intellectual property rights and put them on the market. In the industry and customers have a high sense of identity, in the community has a good reputation. The company is the first enterprise in China to reverse the preliminary determination of EU anti-dumping cases. It is the only enterprise in the domestic manual hydraulic pallet truck industry that has obtained market economic status and the lowest import tax rate in the EU market. It is listed as a national anti-dumping classic case by the Ministry of Commerce. On August 20, 2005 and January 7, 2006, the independent innovation column of economic daily and CCTV news broadcast respectively made special reports on "made in China, independent brand" and "classic China, brilliant Tenth Five Year Plan". On September 5, 2008, news broadcast again made special reports on the topic of "from more sold to more sold, to more expensive sold", which caused domestic and international problems The strong response greatly enhanced the popularity of the enterprise. In June 2006, Ding Yi, chairman and President of the company, visited Africa with Premier Wen Jiabao, and visited the United States, Costa Rica and other countries with General Secretary Hu Jintao in December 2008. He was warmly received and encouraged by General Secretary Hu Jintao and Premier Wen Jiabao, and captured new business opportunities for enterprises to seek greater overseas markets. Based on the most advanced production facilities in Europe and the United States, phase III project of the company introduces the most cutting-edge production technology in the world, employs foreign excellent experts to carry out all-round management, and specializes in the production of all electric high-end products. It will thoroughly bid farewell to the history of taking manual hydraulic transport vehicles as the main driving force in the world, and become a real domestic modern transport equipment manufacturer of new-type storage logistics of electric products 。 Nowadays, logistics and warehousing machinery has a broad market prospect in the world. The growth and rise of China's warehousing machinery is gradually changing the position of developed countries in Europe and the United States occupying high-end products. There are signs that in the next few years, it will be the development peak of China's logistics and warehousing machinery manufacturing, and its momentum is unstoppable. The development of "Noli" has been in line with the international standards, aiming at the international high-end market, cultivating excellent brands, creating "Noli" with quality, constantly improving its core competitiveness, and becoming an international well-known logistics and warehousing equipment manufacturing industry is our eternal pursuit. We will take the past successful achievements as the "capital and cornerstone of sustainable development" and make due contributions to the development of national industry.

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