同升和品牌怎么样 申请店铺

北京同升和鞋店始创于1902年，现座落于王府井大街，是著名的鞋类商品生产经营企业。同升和最初以生产千层底布鞋和帽子为主，第一任掌柜莫荫轩是河北宝坻人。开业时，清朝大臣铁良赠了一副对联：“同心偕力功成和，升宫冠戴财源多”，巧妙的把“同升和”三字融于对联中，寓意为“同心协力，和气生财”。

1912年同升和在最繁华的估衣街买下店面，以商品货真价实、服务热情周到而远近闻名。生产的布鞋用料考究、做工精良、样式新颖，在传统工艺的基础上不断创新，满足各阶层顾客的需求，当时“同升和”制作的礼服呢布鞋曾盛行全国。后经李溪涛、王质甫、郑耀庭、莫泽林、张伯衡等五位经理同心协力，风雨共济、业务得到迅速发展，到了1929年已有了四家门市，并根据市场需求增加了皮鞋的生产，主要为当时的社会名流及达官贵人服务，形成了名副其实的前店后厂式专业鞋店。

1956年同升和公私合营以后，周总理责成各级领导“要支持把老字号办下去”。在政府的帮助下，同升和调整经营范围，从全国各地聘请了多位制鞋技师，制作的皮鞋融合了南北工艺特色，在选料、做工上更是精益求精，以质优价廉而赢得广大消费者的信赖。

一九八四年同升和恢复了老店名（文革期间曾改名为长征鞋店、前进鞋帽店），在改革开放的十多年里，人们的生活水平不断提高，穿戴上的消费大大增加，同升和的产品供不应求。一九八五年建起了四千多平米的生产楼，引进了先进的生产流水线，扩大生产来满足消费者的需求。1990年成功的为亚运会制作了官员鞋。使“同升和”声誉大振。
手工制鞋第一家

同升和手工缝绱皮底鞋在制作过程中，每双鞋要经过100多道工序才能完成。皮鞋的内底、外底都采用天然牛皮原料，在加工过程中需要用江米浆糊粘连牢固后，由经验丰富的技师手工一针一线缝合而成，再通过外观打磨修饰，一双手工缝制皮鞋才能最终制作完成。

时至今日，同升和在经营上不断发扬过去的优良传统，注重产品的质量和服务。同升和生产的手工缝绱精品皮鞋和传统工艺精品布鞋全部使用天然材料（皮革，毛，棉，麻等），采用同升和独特的手工工艺精工细作，使产品在体现民族性的同时又具有养脚吸汗舒适的功能。由于产品美观环保在市场上多年来一直畅销不衰，而且成为馈赠亲友的佳品。为弘扬老字号文化，增加了现场手工制作皮鞋，展示同升和的手工制鞋的工艺水平。如果顾客选不到合适的鞋，店里的技师就为其量脚订做，按脚型另制鞋楦和设计鞋样，定期按质完成。党和国家领导人毛泽东、周恩来、刘少奇、杨尚昆、刘华清、张震，很多文艺界和体育界人士及外国友人柬埔寨国王、NBA球星德莱克斯勒、欧文等都曾到同升和订做过皮鞋、布鞋，并对产品给予高度赞扬。

近百年来，同升和的产品以用料考究，做工精细，品质上乘而深受社会各阶层人士的欢迎。同升和是国内贸易部、商务部命名的中华老字号企业和中华老字号会员单位，曾多次被评为著名商标、北京市优秀特色店、窗口行业达标单位、文明经营示范店、北京市名优品牌、物价计量信得过单位、重合同守信誉单位等称号。其产品在商业部和行业评比中多次荣获优质产品奖和设计奖。

随着市场经济的发展，老字号面临着新的机遇和挑战，同升和始终在积极探索传统与现代相结合，继承与创新相结合的老字号发展之路，不断学习先进的经营理念，拓宽经营思路，开展代理经营，特许经营，分店经营，专柜经营和批发销售等多种经营形式，逐步扩大市场占有率，突出专业经营特色的同时，保持了服务于大众的传统，完善售后服务，以满足国内外消费者的个性化需求。

Founded in 1902, Beijing Tongshenghe shoe store is now located in Wangfujing Street. It is a famous shoe production and operation enterprise. Tongshenghe started to produce multi-layer cloth shoes and hats. Mo Yinxuan, the first shopkeeper, was born in Baodi, Hebei Province. At the opening of the business, Tieliang, the Minister of the Qing Dynasty, presented a couplet: "with one heart, you can achieve harmony with your strength, and you can earn more money by ascending the palace crown". He cleverly integrated the words "with one heart, you can make money with one spirit" into the couplet. In 1912, Tongshenghe bought the store in the most prosperous Yiyi street, which is famous for its real goods and warm and thoughtful service. The cloth shoes produced are exquisite in materials, exquisite in workmanship and novel in style. On the basis of traditional technology, they are constantly innovated to meet the needs of customers at all levels. At that time, the dress cloth shoes made by "Tongshenghe" were popular all over the country. After Li Xitao, Wang Zhifu, Zheng Yaoting, Mo Zelin, Zhang Boheng and other five managers worked together, the business got rapid development, by 1929, there were four stores, and increased the production of leather shoes according to the market demand, mainly for the social celebrities and dignitaries at that time, forming a real professional shoe shop in front of the store and behind the factory. After 1956's promotion and public-private partnership, Premier Zhou ordered leaders at all levels to "support the establishment of time-honored brands". With the help of the government, Tongshenghe adjusted its business scope, hired a number of shoemaking technicians from all over the country, and made leather shoes with the characteristics of North and South technology. In terms of material selection and workmanship, it strives for perfection and wins the trust of consumers with high quality and low price. In 1984, Tongshenghe restored its old store name (it was renamed as long march shoe store and Qianjin shoe and hat store during the Cultural Revolution). In the more than ten years of reform and opening up, people's living standards have been constantly improved, their consumption of clothing has been greatly increased, and the supply of Tongshenghe's products has been in short supply. In 1985, more than 4000 square meters of production buildings were built, and advanced production lines were introduced to expand production to meet the needs of consumers. In 1990, he successfully made official shoes for the Asian Games. The reputation of "Tongshenghe" was greatly boosted. In the process of making the first hand-made shoes, each pair of shoes has to go through more than 100 processes. The inner and outer soles of leather shoes are made of natural cow leather. In the process of processing, they need to be firmly adhered with jiangmi paste, sewed by experienced technicians by hand, and then polished and decorated by appearance. Only when a pair of leather shoes are sewn by hand can the final production be completed. To this day, Tongshenghe continues to carry forward the fine tradition of the past in business and pays attention to the quality of products and services. Tongshenghe's hand sewn and sewed leather shoes and traditional craft cloth shoes all use natural materials (leather, wool, cotton, hemp, etc.), adopt Tongshenghe's unique handcraft precision work, so that the products not only embody the national character, but also have the function of keeping feet and absorbing sweat and comfort. Because the products are beautiful and environmental friendly, they have been selling well in the market for many years, and become the best gifts for relatives and friends. In order to carry forward the old brand culture, we have increased the on-site hand-made leather shoes and demonstrated the same level of hand-made shoes. If the customer can't choose the right shoes, the technician in the shop will make them according to their feet, make shoe last and design shoe sample according to the foot type, and finish them regularly according to the quality. Party and state leaders Mao Zedong, Zhou Enlai, Liu Shaoqi, Yang Shangkun, Liu Huaqing, Zhang Zhen, many people in the literary and sports circles and foreign friends, the king of Cambodia, NBA stars Drexler, Owen, etc., have all come to Tongshenghe to order leather shoes and cloth shoes, and highly praised the products. In the past hundred years, Tongshenghe's products have been welcomed by people of all walks of life for their exquisite materials, fine workmanship and high quality. Tongshenghe is a Chinese time-honored brand enterprise and member unit named by the Ministry of domestic trade and the Ministry of Commerce. It has been awarded the titles of famous trademark, Beijing excellent characteristic store, window industry standard unit, civilized operation demonstration store, Beijing famous brand, price measurement trustworthy unit, contract abiding and reputation abiding unit and so on. Its products have won many high-quality product awards and Design Awards in the Ministry of Commerce and industry appraisal. With the development of market economy, time-honored brands are facing new opportunities and challenges. Tongshenghe has always been actively exploring the way of development of time-honored brands that combines tradition with modernity, inherits and innovates, constantly learning advanced business concepts, broadening business ideas, carrying out agency business, franchise, branch business, counter business and wholesale sales, and gradually expanding Large market share, highlighting the characteristics of professional management, while maintaining the tradition of serving the public, improve after-sales service to meet the personalized needs of domestic and foreign consumers.

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