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“木兰花”家政是由湖北省妇联整合湖北知音集团、湖北妇女儿童发展中心、宜昌妇女儿童活动中心、孝感巾帼家政服务中心、武汉蓝天物业管理有限公司等资源打造的立足湖北、面向全国、辐射海外的特色劳务品牌，是湖北省“十一五”经济和社会发展规划重点扶持企业。早在2004年省妇联就在国家工商局注册了11大类180项木兰花商标。公司自2006年7月28日成立以来，省各级领导对公司的发展给予了工作上的指导和政策上的支持，副省长张岱梨亲自为木兰花公司成立揭牌，省妇联主席梁惠玲亲临木兰花公司及木兰花学校调研指导工作。

几年来，“木兰花人”深入学习实践科学发展观，充分发挥自身优势，勇于探索，不断创新，摸索一条“以物业带动家政事业的发展，以家政服务促进物业壮大”的营运模式，规范管理、规范经营、照章纳税。为近千个家庭提供了保洁、烹饪、育婴、护老等家政服务；为几十家企业提供了物业服务，从业人员1000余人，其中，安置下岗失业人员380余人、农村富余劳动力400余人、大中专毕业生50余人。公司实行员工制管理，全员签定劳动合同，购买社会养老保险及意外伤害保险，开创了家政行业的先河。

“木兰花”是省妇联着力打造的家政服务品牌,为尽快改变我省目前家政服务业规模小、层次低和不配套的状况，大力推进家政服务工作，加大对农村富余劳动力、下岗失业人员的培训力度，2008年12月，由木兰花公司出资、经省妇联、省劳动厅、省民政厅同意、批准、登记注册，省商务厅主管的以培训初、中、高级家政服务员、育婴员、插花员、保洁员为主的木兰花职业培训学校得以组建。校企结合等创新培训模式以及木兰花校本教材深受好评。

公司围绕“‘诚信木兰花、创新木兰花、和谐木兰花’”的经营理念，立足本职，胸怀全局。2009年2月，公司充分发挥妇联网络优势，在全省各地、市、州推广“木兰花”品牌，以“高起点、高定位、高标准”成功发展了宜昌、仙桃、黄石、荆州等四个木兰花地级加盟商。统一名称、统一标志、统一服装、统一管理，为推动湖北家政业的发展起了良好的带动作用。全国各地妇联组织相关企业到木兰花考察，木兰花的成功运作模式已在全国快速复制。

为积极响应省妇联、省商务厅、省劳动厅“实施家政服务标准化管理”的号召，推动家政行业标准化建设，公司在全省率先进行“ISO9000国际质量管理体系”认证。被湖北质量技术监督局纳为湖北省“服务业标准化试点单位”，为制定湖北省家政行业地方标准提供依据。

在省妇联的一直关注下，公司连年被同行业评为先进单位，被中家协评为“诚信服务单位”。木兰花学校被认定为“全国巾帼家政培训示范基地”、“湖北省特别职业定点培训机构”、“湖北省‘家政培训工程’定点培训机构”。

目前公司已申报“木兰花”为湖北省著名商标。“木兰花服务”“木兰花培训”“木兰花产品”是木兰花发展的三大方向。

“木兰花”是一个窗口，是党和政府了解社情民意的窗口；“木兰花”是一座桥梁，是连接党心、民心的桥梁。“木兰花”人将秉承湖北省妇联打造“木兰花”品牌的初衷，让她来源于妇女需求，回馈于社会民众。

"Magnolia flower" housekeeping is a characteristic labor service brand based on Hubei, facing the whole country and radiating overseas, which is created by Hubei women's Federation integrating Hubei Zhiyin group, Hubei women and children development center, Yichang women and children activity center, Xiaogan women's housekeeping service center, Wuhan Lantian Property Management Co., Ltd. and other resources. It is the key point of the 11th Five Year Plan for economic and social development in Hubei Province Support enterprises. As early as 2004, the provincial women's Federation registered 180 Magnolia trademarks in 11 categories with the State Administration for Industry and commerce. Since the establishment of the company on July 28, 2006, leaders at all levels of the province have given guidance and policy support to the development of the company. Zhang daili, vice governor of the province, personally unveiled the establishment of Mulan flower company. Liang Huiling, chairman of the provincial women's Federation, personally visited Mulan flower company and Mulan flower school for research and guidance. In the past few years, "Magnolia people" have deeply studied and practiced the scientific development concept, given full play to their own advantages, had the courage to explore and innovate constantly, and explored a business model of "promoting the development of domestic business with property, promoting the growth of property with domestic service", regulating management, operation and paying taxes according to regulations. It has provided household services such as cleaning, cooking, baby rearing and elderly care for nearly 1000 families, and property services for dozens of enterprises, with more than 1000 employees, including more than 380 laid-off and unemployed people, more than 400 rural surplus labor force, and more than 50 college graduates. The company implements the employee system management, signs the labor contract, purchases the social endowment insurance and the accident injury insurance, and creates the forerunner of the housekeeping industry. "Magnolia flower" is a household service brand that the provincial women's Federation strives to build, In order to change the current small-scale, low-level and non matching situation of domestic service industry in our province as soon as possible, vigorously promote domestic service work, and increase the training of rural surplus labor force and laid-off and unemployed personnel, in December 2008, Mulan flower company funded, approved, registered by the provincial women's Federation, provincial labor department and provincial Civil Affairs Department, and the Provincial Department of commerce is in charge of the initial, middle and final training Mulan flower vocational training school, which is mainly composed of senior housekeeper, baby sitter, flower arranger and cleaner, was established. The innovative training mode of school enterprise combination and the school-based teaching materials of Magnolia are well received. The company focuses on the business philosophy of "sincere magnolia flower, innovative magnolia flower, harmonious magnolia flower", based on its own duty, with the overall situation in mind. In February 2009, the company gave full play to the network advantages of the women's Federation, promoted the "Mulan flower" brand in all parts of the province, cities and prefectures, and successfully developed four Mulan prefecture level franchisees including Yichang, Xiantao, Huangshi and Jingzhou with "high starting point, high positioning and high standard". Unified name, unified logo, unified clothing and unified management have played a good driving role in promoting the development of household management in Hubei Province. Women's federations all over the country organized relevant enterprises to investigate magnolia flower, and the successful operation mode of magnolia flower has been rapidly copied in the country. In order to actively respond to the call of the provincial women's Federation, the Provincial Department of Commerce, and the Provincial Department of labor to "implement the standardized management of domestic service", and promote the standardization construction of domestic industry, the company took the lead in the certification of "ISO9000 international quality management system" in the whole province. Accepted by Hubei Bureau of quality and technology supervision as the "service industry standardization pilot unit" in Hubei Province, providing basis for the formulation of local standards for the domestic industry in Hubei Province. Under the constant attention of the provincial women's Federation, the company has been rated as an advanced unit by the same industry and as a "sincere service unit" by the China Association of family members. Mulanhua school is recognized as "National Women's home economics training demonstration base", "Hubei special vocational designated training institution", "Hubei" home economics training project "designated training institution". At present, the company has declared "Magnolia flower" as a famous trademark in Hubei Province. "Magnolia flower service", "Magnolia Flower training" and "Magnolia flower products" are the three major directions of magnolia flower development. "Magnolia flower" is a window for the party and the government to understand the social situation and public opinion; "Magnolia flower" is a bridge connecting the party and the people. "Mulan flower" people will follow the original intention of Hubei women's Federation to create the "Mulan flower" brand, let her come from the needs of women and give back to the public.

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