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Muztaga品牌源于创业者对位于帕米尔高原慕士塔格峰的崇敬而创立的。2005年，在美丽的西子湖畔，杭州慕士塔格户外用品有限公司成立了。西湖的婉约、柔美与慕士塔格峰的伟岸、挺拔元素糅合在一起，使得设计者赋予Muztaga产品的内涵丰富而简约，时尚而专业，大气而细腻。6年来，公司已与全国130余家经销商建立了合作关系，商场专柜30余家。

计划至2015年实现全国加盟店300家，自营店100家。公司产品主要用于徒步、登山、露营、滑雪等户外运动与休闲项目。产品涵盖了服装、户外鞋类、背包、配件等四大系列，七十余个产品种类。其中户外服装是公司的主要产品，占总销售额的60%，秋冬季类有冲锋衣、抓绒衣、羽绒衣等，春夏季有速干衣、速干T恤、轻便休闲服等，涵盖了户外运动服饰的主流产品线。公司产品定位于中高端消费人士，年龄段为28岁—38岁左右的年轻人。

The Muztaga brand was founded by entrepreneurs for their reverence for the mostagh peak in the Pamirs. In 2005, Hangzhou mostag outdoor products Co., Ltd. was established by the beautiful Xizi lake. The graceful and soft beauty of the West Lake is combined with the grand and straight elements of mostag peak, which makes the connotation of Muztaga products given by the designer rich and simple, fashionable and professional, atmospheric and delicate. In the past six years, the company has established cooperative relations with more than 130 dealers and more than 30 stores. It is planned to achieve 300 franchised stores and 100 self operated stores by 2015. Our products are mainly used in hiking, mountaineering, camping, skiing and other outdoor sports and leisure projects. The products cover four series of clothing, outdoor shoes, backpacks, accessories and more than 70 product categories. Among them, outdoor clothing is the company's main product, accounting for 60% of the total sales volume. In autumn and winter, there are Chongfeng clothing, fleece clothing, down clothing, etc. in spring and summer, there are quick dry clothes, quick dry T-shirts, light casual clothes, etc., covering the mainstream product line of outdoor sports clothing. The company's products are targeted at middle and high-end consumers, young people aged 28-38.

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