清华大学出版社品牌怎么样 申请店铺

我要投票 清华大学出版社在出版行业中的票数:267 更新时间:2025-05-25
清华大学出版社是哪个国家的品牌?「清华大学出版社」是 清华大学出版社有限公司 旗下著名品牌。该品牌发源于北京市,在1980年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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清华大学出版社怎么样

清华大学出版社有限公司,成立于1980年,由教育部主管/清华大学主办,国内领先的综合性教育与专业出版机构


清华大学出版社成立于1980年6月,由教育部主管、清华大学主办。2009年4月清华大学出版社正式由国有独资全民所有制企业转变为有限责任公司。清华大学出版社是新闻出版总署审定的国家一级出版社,是综合性教育与专业出版机构。现年出版图书、音像、电子出版物已达8000余种(含重印书),发货码洋超过11亿元,销售规模和综合实力以及在高等教育教材市场、科技图书市场、馆配图书市场占有率均名列前茅。

清华大学出版社实行董事会领导下的社长负责制,由社长、党委书记、总编辑、副社长、副总编辑组成社务委员会。下设有“计算机与信息”、“理工”、“经管与人文社科”、“外语”、“职业教育”、“音像电子与网络出版”、“少儿”七个分社和一个北美办事处,同时设有期刊、学术出版和数字出版三个中心,基本实现了图书、音像、电子、期刊和网络出版等多种媒体出版格局。其中,高品质、多层次、多方位的计算机图书是我社的特色品牌,自1995年以来在我国计算机图书市场上一直雄居首位;经管与人文社科图书经过近10年的发展已跃居全国前列;理工和基础学科图书在清华大学强大的学科资源的支持下已经形成出版强势;外语、职业教育图书一直保持着良好的发展势头。伴随清华大学创建出色的综合性大学目标的建立,清华大学出版社不断调整和优化图书结构,艺术、医学、法律、建筑、少儿等领域的竞争力不断增强,在全国图书出版市场的传播力和影响力显著提升。以《纳米研究》为代表的一批高水平的国际化学术期刊在国内外的学术影响力日益增强。

清华大学出版社以国际化和专业化为目标,集聚了一批复合型、开拓型的编辑、营销和管理等各方面的人才,一支具有现代企业经营理念、结构合理、富有创造力的专业化、年轻化的队伍已经形成,他们将成为出版社可持续发展的原动力。

清华大学出版社重视国际合作和版权贸易,积极实施“走出去”战略,已与多家国际出版公司包括Springer、Elsevier、John Wiley & Sons、Pearson Education、Cengage、McGraw-Hill Education和Cambridge University Press等建立了战略合作关系。作为“中国图书对外推广计划”成员单位,我社迄今已有几百项图书版权输出到美国、英国、日本、新加坡、韩国、中国香港和中国台湾等国家和地区。此外,通过与多家国际出版公司的合作,清华社的英文版科技学术著作和期刊已销往全世界,进入了国际学术界和教育界的视野。

数字教学平台“智学苑”是清华大学出版社向教育服务提供商转型的新成果,平台基于MOOC + Classroom模式,将教材及其他各类教学资源进行数字化,同时与课堂教学紧密结合,开发个性化的课程管理模块,实现教学资源共享智能化。数字出版门户网站文泉书局在线提供我社及近20家合作出版社的数字图书、数字期刊,已发展成涵盖全国1700余所高校,40000多名会员教师的宣传推广网络平台。

清芬挺秀,华夏增辉。“十二五”期间,清华大学出版社正在实现教育出版到教学资源研发、服务的战略转型,实施“集团化、数字化、品牌化、国际化、人才化”战略,依托清华大学的综合优势,专注于打造国际出色的文化品牌企业,秉承“自强不息,厚德载物”的清华精神,为我国文化事业的大发展大繁荣做出更大贡献。


Tsinghua University Press Co., Ltd., founded in 1980, is sponsored by the director of the Ministry of education / Tsinghua University. Tsinghua University Press, the leading comprehensive education and professional publishing institution in China, was founded in June 1980, sponsored by the director of the Ministry of education and Tsinghua University. In April 2009, Tsinghua University Press officially changed from a wholly state-owned enterprise owned by the whole people to a limited liability company. Tsinghua University Press is a state-level Publishing House approved by the General Administration of press and publication, and a comprehensive education and professional publishing agency. At present, more than 8000 kinds of books, audio-visual and electronic publications (including reprinted Books) have been published, and the shipping volume has exceeded 1.1 billion yuan. The sales scale and comprehensive strength, as well as the market share of higher education teaching materials, science and technology books and library books are among the best. Tsinghua University Press implements the president responsibility system under the leadership of the board of directors, which is composed of the president, Secretary of the Party committee, chief editor, vice president and deputy chief editor. Under it, there are seven branches of "computer and information", "science and Engineering", "economic management and Humanities and Social Sciences", "foreign language", "Vocational Education", "audio-visual electronic and network publishing", "children" and a North American office. At the same time, there are three centers of periodical, academic publishing and digital publishing, which basically realizes the publication of books, audio-visual, electronic, periodical and network publishing and other media Edition pattern. Among them, the high-quality, multi-level and multi-directional computer books are the characteristic brands of our society, which have been the first place in the computer book market of our country since 1995; the economic management and Humanities and social sciences books have leaped to the forefront of the country after nearly 10 years of development; the science and Engineering and basic discipline books have formed a strong publishing power under the support of the strong discipline resources of Tsinghua University; foreign languages, professions Educational books have maintained a good momentum of development. With the establishment of Tsinghua University's goal of creating an excellent comprehensive university, Tsinghua University Press has been constantly adjusting and optimizing the book structure, increasing its competitiveness in the fields of art, medicine, law, architecture, children and so on, and significantly improving its communication power and influence in the national book publishing market. The academic influence of a group of high-level international chemical journals represented by nano research is increasing day by day at home and abroad. With the goal of internationalization and specialization, Tsinghua University Press has gathered a group of compound and pioneering talents in editing, marketing and management. A professional and young team with modern business philosophy, reasonable structure and creativity has been formed. They will become the driving force for the sustainable development of the press. Tsinghua University Press attaches great importance to international cooperation and copyright trade and actively implements the "going global" strategy. It has established strategic cooperation relations with a number of international publishing companies, including Springer, Elsevier, John Wiley & Sons, Pearson Education, chengage, McGraw Hill Education and Cambridge University Press. As a member unit of the "China book promotion plan", we have exported hundreds of book copyrights to the United States, Britain, Japan, Singapore, South Korea, Hong Kong, Taiwan and other countries and regions. In addition, through cooperation with a number of international publishing companies, the English version of Tsinghua society's scientific and technological academic works and journals have been sold to the world and entered the field of vision of the international academic and educational circles. The digital teaching platform "zhixueyuan" is a new achievement of the transformation from Tsinghua University Press to education service provider. Based on the MOOC + classroom model, the platform digitizes teaching materials and other kinds of teaching resources, at the same time, it closely integrates with classroom teaching, develops personalized course management module, and realizes the intelligent sharing of teaching resources. Wenquan bookstore, a digital publishing portal, provides online digital books and periodicals of our agency and nearly 20 cooperative publishing houses. It has developed into a publicity and promotion network platform covering more than 1700 colleges and universities and more than 40000 member teachers. Qingfen is pure and elegant, and China is prosperous. During the 12th Five Year Plan period, Tsinghua University Press is realizing the strategic transformation from education publishing to teaching resource research and development and service, implementing the strategy of "collectivization, digitalization, branding, internationalization, and talents", relying on the comprehensive advantages of Tsinghua University, focusing on building an international cultural brand enterprise, adhering to the Tsinghua spirit of "self-improvement, virtue and material", and serving China We will make greater contributions to the development and prosperity of cultural undertakings.

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