清华大学出版社品牌怎么样 申请店铺

Tsinghua University Press Co., Ltd., founded in 1980, is sponsored by the director of the Ministry of education / Tsinghua University. Tsinghua University Press, the leading comprehensive education and professional publishing institution in China, was founded in June 1980, sponsored by the director of the Ministry of education and Tsinghua University. In April 2009, Tsinghua University Press officially changed from a wholly state-owned enterprise owned by the whole people to a limited liability company. Tsinghua University Press is a state-level Publishing House approved by the General Administration of press and publication, and a comprehensive education and professional publishing agency. At present, more than 8000 kinds of books, audio-visual and electronic publications (including reprinted Books) have been published, and the shipping volume has exceeded 1.1 billion yuan. The sales scale and comprehensive strength, as well as the market share of higher education teaching materials, science and technology books and library books are among the best. Tsinghua University Press implements the president responsibility system under the leadership of the board of directors, which is composed of the president, Secretary of the Party committee, chief editor, vice president and deputy chief editor. Under it, there are seven branches of "computer and information", "science and Engineering", "economic management and Humanities and Social Sciences", "foreign language", "Vocational Education", "audio-visual electronic and network publishing", "children" and a North American office. At the same time, there are three centers of periodical, academic publishing and digital publishing, which basically realizes the publication of books, audio-visual, electronic, periodical and network publishing and other media Edition pattern. Among them, the high-quality, multi-level and multi-directional computer books are the characteristic brands of our society, which have been the first place in the computer book market of our country since 1995; the economic management and Humanities and social sciences books have leaped to the forefront of the country after nearly 10 years of development; the science and Engineering and basic discipline books have formed a strong publishing power under the support of the strong discipline resources of Tsinghua University; foreign languages, professions Educational books have maintained a good momentum of development. With the establishment of Tsinghua University's goal of creating an excellent comprehensive university, Tsinghua University Press has been constantly adjusting and optimizing the book structure, increasing its competitiveness in the fields of art, medicine, law, architecture, children and so on, and significantly improving its communication power and influence in the national book publishing market. The academic influence of a group of high-level international chemical journals represented by nano research is increasing day by day at home and abroad. With the goal of internationalization and specialization, Tsinghua University Press has gathered a group of compound and pioneering talents in editing, marketing and management. A professional and young team with modern business philosophy, reasonable structure and creativity has been formed. They will become the driving force for the sustainable development of the press. Tsinghua University Press attaches great importance to international cooperation and copyright trade and actively implements the "going global" strategy. It has established strategic cooperation relations with a number of international publishing companies, including Springer, Elsevier, John Wiley & Sons, Pearson Education, chengage, McGraw Hill Education and Cambridge University Press. As a member unit of the "China book promotion plan", we have exported hundreds of book copyrights to the United States, Britain, Japan, Singapore, South Korea, Hong Kong, Taiwan and other countries and regions. In addition, through cooperation with a number of international publishing companies, the English version of Tsinghua society's scientific and technological academic works and journals have been sold to the world and entered the field of vision of the international academic and educational circles. The digital teaching platform "zhixueyuan" is a new achievement of the transformation from Tsinghua University Press to education service provider. Based on the MOOC + classroom model, the platform digitizes teaching materials and other kinds of teaching resources, at the same time, it closely integrates with classroom teaching, develops personalized course management module, and realizes the intelligent sharing of teaching resources. Wenquan bookstore, a digital publishing portal, provides online digital books and periodicals of our agency and nearly 20 cooperative publishing houses. It has developed into a publicity and promotion network platform covering more than 1700 colleges and universities and more than 40000 member teachers. Qingfen is pure and elegant, and China is prosperous. During the 12th Five Year Plan period, Tsinghua University Press is realizing the strategic transformation from education publishing to teaching resource research and development and service, implementing the strategy of "collectivization, digitalization, branding, internationalization, and talents", relying on the comprehensive advantages of Tsinghua University, focusing on building an international cultural brand enterprise, adhering to the Tsinghua spirit of "self-improvement, virtue and material", and serving China We will make greater contributions to the development and prosperity of cultural undertakings.

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