汉口精武品牌怎么样 申请店铺

“汉口精武”的前身，仅是蜗居汉口精武街的一个小熟食作坊，2002年“汉口精武”初具规模，成立了公司，并开了第一家直营专卖店，每天鸭脖子的销售额数万元，尽管如此，“汉口精武”董事长涂国华先生当时仍是一个身兼多职的小老板。2003年，武汉市汉口精武食品工业园有限公司正式挂牌，涂国华先生凭借其独特的战略发展眼光，打起了超市的主意，同年，“汉口精武”产品进驻武汉主流大型连锁超市，并在武汉最繁华商业中心开了第二家直营专卖店。

2004年，“汉口精武”在第一届武汉农博会上亮相，尽管只有十来平方米的展台，但现场销售十分火爆，极大程度地引起了政府部门、超市买手的关注。通过农博会的推介，“汉口精武”鸭脖敲开了市场大门。

涂国华先生一惯勤于学习思考和钻研，想到就做、做就要做好是他成功的法宝，通过第一届武汉农博会现场观摩学习，他又产生了新的发展想法，就在农博会结束后，他找到食品专家，研发出真空包装的鸭脖产品，保质期长，方便携带，可以满足外出和来汉人员携带特产的消费需求。正是因为瞄准了市场需求，“汉口精武”真空包装的鸭脖产品一上市，立刻受到顾客的青睐。

2003年以张学忙副市长带领市政府调研团到汉口精武路调研、考察商情。涂国华董事长的“野心”加上“头脑灵活”引起政府关注和支持；2004年第一届武汉农博会上,“汉口精武”鸭脖的火爆销售场面以及全国各地客商对“汉口精武”鸭脖市场的看中，进一步促进武汉市政府开始重视和规范鸭脖市场，希望以鸭脖巨大的市场需求带动武汉本土鸭产业的发展。就这样，“汉口精武”迎来了发展的重大机遇。由于政府的支持，坚定了涂国华先生创品牌的信心。

2004年下半年，在武汉市政府和农业局的扶持下，“汉口精武”与武汉市黄陂区武湖农场共谋产业化，在武湖工业园征地26亩，开工建立武汉市汉口精武食品工业园，汉口精武工业园诞生，2005年9月13日工业园正式投产，“汉口精武”正式拥有了现代化的生产基地，迈出了产业化的坚实步伐。
亿只鸭工程

“汉口精武”工业园的诞生标志着“汉口精武”工业化的开始。汉口精武工业园一期工程投产后，“汉口精武”公司与华中农业大学、武汉食品工业学院等高校建立起了长期合作关系，具备了科技创新、技术研发的坚实力量，并形成种鸭供应、饲料加工、农户养殖、屠宰加工和市场营销产业链条。“汉口精武”在成功推出真空包装的鸭脖及鸭系列产品后，完成了“汉口精武”鸭脖从散装卤菜到包装食品的转型。                                 

2005年，“汉口精武”在武汉的黄金地段陆续开设了近20家汉口精武专卖店，初显规模效益，品牌效应日见成效。当时，汉口精武每开设一家专卖店都形成火爆销售场面，在武汉的大街小巷随处可见“啃”鸭脖的场景；同年，汉口精武为了提升品牌形象，在武汉主流卖场开展终端包装工作，设置形象柜、形象商亭等，包装产品销售形成供不应求的局面。因为“汉口精武”的品牌影响力和不同寻常的销售业绩，公司当年被评为“湖北省农业产业化重点龙头企业”，并获得“湖北名牌产品”和“湖北省著名商标”殊荣。

有市场就有竞争，为了稳固“汉口精武”品牌同行业领导地位，建立品牌区隔，形成“汉口精武”独有的品牌个性，彰显企业实力，2006年公司花重金聘请著名影星、担任电影“生活秀”女主角的陶红做品牌形象代言人，电影“生活秀”刻意表现了武汉的小吃文化，对鸭脖在全国走红起到了相当的推动作用。决策用陶红做品牌形象代言人，使“汉口精武”的品牌竞争力很大程度上得到提升，使“汉口精武”鸭脖的销售得以成倍增长；通过多年的市场运作证实这一决策是成功的，很多外地来汉顾客通常指名购买用陶红做品牌形象代言人的“汉口精武”产品，做出这一决策是汉口精武董事长涂国华先生的又一次胆识之举。

市场份额的持续攀升，使汉口精武已有的生产规模显得力不从心，2007年3月汉口精武工业园二期工程投产，生产日产量达60余吨，品种近60个，至此，“汉口精武”鸭产品形成系列化；同年，公司在黄陂区金涂湾建成标准化商品肉鸭养殖示范基地，示范规模达到年出栏商品肉鸭30万只。汉口精武工业园二期建成后，汉口精武工业园成为武汉当时最大的熟食加工厂。

2007年“汉口精武”鸭脖已成为享誉全国的水禽深加工产品，“汉口精武”成为了武汉的城市名片，中华人民共和国第六届城市运动会在武汉召开，“汉口精武”鸭系列产品被授予为第六届城市运动会指定产品，赛会期间，带有六城会标志和指定特色食品称号包装的“汉口精武“系列产品在各专卖店、超市卖场和部分比赛场馆销售。通过携手六城会，被六城会授予为指定特色食品，使来自全国的参赛人员和来宾享受到了原滋原味的汉派食品，领略到了“汉口精武”系列产品品质以及独具特色的“汉口精武”鸭文化，这也标志着汉口精武开始了进军全国市场的第一步，同年“汉口精武”荣获“湖北省十大名牌农产品”。

经过六城会检验，“汉口精武”特色产品已突破地域性饮食观念，其口感、味道都能被全国消费者普遍接受与喜爱，鉴于此汉口精武进军全国市场的号角正式吹响，公司在全国糖酒会上开始亮相。糖酒会上，来自全国各地的客户在与公司洽谈的过程中都有一个共性，那就是都看好汉口精武的鸭产业，对“汉口精武”产品的市场前景都表现地十分乐观，不少国际连锁零售机构以优惠政策主动要求引进“汉口精武”进场。和公司签订了经销合作协议的大多数客户在他们当地市场都是具有相当经济实力和渠道影响力的，正是因为这些有利条件，“汉口精武”在全国市场范围内的品牌影响力迅速得到传播，销售业绩再次得到提升。

2008年3月，时任湖北省省委书记罗清泉同志考察汉口精武，提出“把汉口精武做大做强，做成中国的品牌，世界品牌，带领全省水禽稳步健康发展”；同月，时任湖北省省长的李鸿忠同志，在武汉市、区主要领导的陪同下，深入黄陂区武湖农场汉口精武食品有限公司调研鸭产业发展情况，李鸿忠省长强调指出，湖北是千湖之省，水资源丰富，发展水禽具有明显的比较优势，如果我省的水禽产业发展不够，说明我们这项工作还没有做到位。目前，湖北鸭产业发展暂时屈居山东等地之后，但通过今天的调研，对湖北鸭产业后来居上充满信心。特别是汉口精武从2003年开始做起，从市场终端入手，从贸工技而不是技工贸，发展思路清晰，也很有潜力，逐步发展成为湖北鸭产业的龙头之一。农业产业化、甚至“一主三化”建设的核心在于培育龙头企业。如果没有龙头企业，产业推进将很困难。因此，今天调研的主题，就是围绕把汉口精武打造成中国鸭产业的航母，怎么支持企业做大做强。一是省、市、区各级联手抓这个产业，支持汉口精武做大做强。因为从业态发展看，必须把大的做得更大，小企业才能逐步长大。目前，汉口精武已初具规模，看了很振奋。精武走的路很踏实，企业老总具有社会责任、战略眼光，是一个优秀的企业家，我们对其发展充满信心。怎么开拓市场、营销品牌，这是企业最善于做的事。我们各级政府应该做什么？主要从鸭产业上游入手，充分发挥湖北水禽大省的优势，支持水禽业的发展。二是完善政策、集中策划、整合资源、集中资金，支持重点龙头企业发展。不能“天女散花”。去年河南为支持双汇做大，支持了300个亿。如何集中使用资金，先测算一下，再提出意见。全省还有千千万万个专业户，还有很多大大小小的老板，我们要统筹考虑，特别是要支持现有的企业家，支持现有的企业。这方面工作由汤涛副省长具体研究，制定出台进一步加大支持水禽产业的优惠扶持政策。总之，希望把汉口精武培育成中国鸭产业航母，成为鸭产业的一面旗帜。

2008年上半年，湖北省委、省政府主要领导相继调研汉口精武食品工业园，并多次召开专题会议和深入现场，大力推动“汉口精武亿只肉鸭产业工程”,提出“把汉口精武做大做强，做成中国的品牌、世界品牌，带领全省水禽稳步健康发展”；以“汉口精武食品工业园有限公司”为龙头，在武汉“1+8”城市圈实施万户万只（双万）肉鸭产业工程，简称亿只鸭工程。亿只鸭工程突出打造肉鸭产业大基地、唱响汉口精武鸭脖大品牌、壮大加工企业大龙头三个重点，鼓励农户发展肉鸭养殖，达到年出笼商品鸭1亿只以上；扩大汉口精武龙头企业屠宰加工能力，年生产能力达到1亿只以上。

湖北肉鸭市场就掌控在自己手中，先有市场再乘势发展相关产业，天时地利人和。《“汉口精武”亿只肉鸭产业工程项目实施方案》对湖北肉鸭产业发展的设计，全程贯穿着现代农业理念。其中一些措施和建议，都是针对农业产业化进程中出现的难点，有的放矢。如何处理好企业与农民之间的利益分配，就是其一。对此，汉口精武董事长涂国华先生清醒地认识到：“农民能否从项目中稳定获利，决定着产业的兴衰。”该方案设计出一套养殖模式，要求做到实施“五统一回收”，包括“统一棚舍标准、统一鸭苗品种、统一饲料、统一防疫、统一技术服务、保底价回收”等。同时，还规定“每只鸭不低于1元~2元纯利润”。对于手上没有资金又想通过养鸭致富的农户，则承诺提供小额信贷。此外，公司与金融机构联手，提供农业保险业务，为降低养鸭风险再添一道保障。对产业全链条的设计则是该方案的另一大特色，方案提出，要综合建设“良种繁育体系建设、肉鸭标准化养殖、汉口精武水禽屠宰加工项目、汉口精武水禽深加工项目”等。目标是，从2008年起，争取用3年，在武汉周边形成1亿只以上鸭苗供应能力；发展1万个年出笼1万只以上的肉鸭养殖户，形成1亿只肉鸭养殖能力；扩大汉口精武的生产能力，使其年生产能力达到1亿只以上，形成肉鸭繁育、养殖、屠宰和深加工的产业链，实现总产值100亿元以上。2008年8月公司被国家八部委评为农业产业化国家重点龙头企业。2008年8月5日，省政府专题会议正式提出，以汉口精武为龙头，在武汉城市圈实施万户万只的亿只鸭产业工程。

湖北咸宁市崇阳县主要领导在获知省领导对“亿只鸭工程”的指示后，认为他们的地域环境非常适合鸭产业的发展，主动向汉口精武伸出橄榄枝。在经过多次实地考察后，汉口精武董事长涂国华认为崇阳县没有重工业、没有高污染，水系发达、水源洁净，适合规模化养殖肉鸭的特点，并决定在崇阳县投资建设大型肉鸭养殖基地和加工企业，在他的规划中，投资3.8亿元建一个占地5000亩的中国鸭产业文化城，尽力把崇阳打造成湖北亿只肉鸭工程的核心基地。2008年7月该项目在崇阳经济开发区破土动工，包括屠宰加工厂、肉鸭饲料厂、羽绒加工厂、全球种鸭基因库、观光农业园、有机肥料厂、四星级酒店等在内的多个大型链条项目。2008年汉口精武在黄陂区建成肉鸭屠宰厂，屠宰能力达到2000万只/年。

2009年3月作为“汉口精武亿只肉鸭产业工程”项目的总负责人，涂国华在武汉城市圈的城市之间密集穿梭，逐一与各地谈判，谈判合作进展顺利，同年汉口精武在这些城市建立了2个独资公司、3个控股公司和4个参股公司，在各地的投资超过5亿元。  

2009年为了提高汉口精武的科技创新水平和自主创新能力，公司构建武汉市汉口精武水禽研究中心和湖北省鸭业工程技术研究中心，形成以企业为主体、市场为导向、产学研相结合的技术创新体系。2009年，在湖北省科技厅批准下，在汉口精武食品工业园建成肉鸭加工实验基地（湖北省鸭业工程技术研究中心），基地拥有班产1吨肉鸭加工制品中试线1条，年产20000吨肉鸭加工制品生产线1条。2009年5月公司在崇阳县建成肉鸭屠宰厂，屠宰能力达到5000万只/年。

2009年前后，汉口精武开始实施人才战略，不断引进能满足企业发展需要的各类精英人才；在管理上开始推行绩效考核激励机制；在产品上，超越传统口味，大胆研发符合年轻消费群体消费偏好的新口味产品，在产品包装上推陈出新，产品规格更加丰富；在销售模式上实施多元化模式。正是有了这一系列战略措施保障，即使是在武汉本土市场鸭产品竞争白热化的情况下，“汉口精武”的品牌领导地位依然稳固，不仅如此，销售业绩还在持续稳步攀升。

2009年9月，汉口精武着力实施品牌战略，邀请湖北著名营销专家、品牌专家、营养学专家等权威人士共商“汉口精武”品牌建设大计。通过市场研究、品牌诊断后，“汉口精武”品牌文化建设摆在了公司战略的首要位置，LOGO重新设计、强化文化寓意，品牌形象代言人的新造型，产品包装的推陈出新，终端网点的硬包装建设等都以品牌文化建设为核心陆续开展起来，并付与实施推广。
通过2009年-2010年市场竞争实战，汉口精武培养出了一支业务素能较高、执行力强的销售团队，同时也建立了一支有现代企业管理意识的中、高层管理团队，基本形成了一套适合公司现状及未来发展需要的管理机制。

至2009年，汉口精武拥有五个加工园区，总投资达9.8个亿，占地2000余亩，园区加工厂全部按照国际食品卫生安全标准建设，具备年屠宰6000万只肉鸭和年深加工10万吨水禽熟食制品的能力。公司发展过程中，该公司一直注重“汉口精武”品牌的创建与维护，坚持“汉口精武”品牌的“绿色、生态、安全、健康、营养”的特色理念，从食品安全、营养和风味的角度引导消费者，先后通过了中国绿色食品认证、ISO9001国际质量管理体系认证、HACCP食品安全管理体系认证。

2010年5月，公司在崇阳县投资兴建的5000万只屠宰鸭生产线正式投产。以此为标志，汉口精武鸭航母正式起航。
集团化多元发展

自公司成立并担任董事长以来，涂国华先生始终未离开过工作现场，从未享受过都市灯红酒绿的生活……从建厂房、购设备、进卖场、树品牌，他的身影无处不在。他善于学习，勤于思考、勇于实践，思路清晰，目光远大，具有极强的科技创新意识和市场开拓能力。在企业内部管理及对外市场开拓方面，他始终坚持管理创新、科技创新和品牌创新理念，在他这些理念的指导下，公司的面貌在短短几年发生了根本转变，实现了从作坊式生产到工业化生产的跨越，实现年产值收入达3个多亿元。带动10000农民养鸭，为农民增加收入4，000万元，为湖北省农业产业化做出了巨大贡献。

涂国华董事长有一句口头禅、一个伴随他终生的座右铭：我是农民的儿子，我的一切是党赋予的，所以我的财富永远是社会的。因为他心中装着农民，时刻牵挂着农民，又一个大胆的设想在他脑海中应运而生-带动农民养鸭，只有农民致富了社会才能强大。他一定要带动农民致富的雄心壮志使他担负起"汉口精武亿只肉鸭产业工程"项目总负责人，汉口精武亿只肉鸭产业工程在武汉城市圈稳步推进后，又一个新的课题摆在他面前，他清醒的意识到肩负一个农业产业化国家重点龙头企业担子的沉重。涂国华董事长认为“汉口精武的根本归依和取向，是通过产业带富一方百姓，因为只有藏富于民，才能真正实现全面协调可持续的科学发展”，“一个企业若想做强做大，必须要有社会责任感”。正是因为强烈的社会责任感的驱动，在涂国华先生的领导下，2010年下半年，公司开始谋划多品牌、集团化多元发展模式。

围绕为人类提供“绿色、生态、安全、健康、营养”食品的经营理念，公司推出系列品牌“中央大厨房”、“千湖之省”、“黑乐黑”。“中央大厨房”为零售业态，经营范围以散装熟食为主；“千湖之省”经营范围以湖北本土农副产品为主；“黑乐黑”经营范围以黑色、休闲食品为主。

为了加强科学管理、精细化管理，充分发挥绩效管理激励机制作用，按销售业态区分，公司单独成立两大销售公司，实行财务独立核算，销售网络覆盖全国省会城市并深度分销至各省经济发达城市。

2011年1月，武汉市汉口精武食品工业园有限公司董事长涂国华荣膺2010湖北经济年度风云人物。捧回2010年湖北年度经济人物的桂冠后，汉口精武食品工业园董事长涂国华的脚步仍没法闲下来，在崇阳占地近5000亩的中国鸭业产业文化城将正式投产，这将是全国乃至全球最大的鸭产业园区；至2011年底，中央大厨房连锁零售系统开业门店数量达100家。目前，汉口精武已是国内最大、产业链最为完整的水禽加工企业。

目前，汉口精武农业集团有五个加工园区，其中出口食品加工园区一个，总占地5000余亩，总资产达45亿元，具备年屠宰亿只肉鸭、年深加工20万吨水禽熟食制品、年深加工10万吨水产制品、年加工5亿枚蛋制品、年加工2400万件方便食品和年加工30万吨饲料的能力。

目前，汉口精武集团旗下五大品牌全面拓展国内国外市场，集团公司连锁专卖店已发展到30余家，先后在北京、上海、深圳和西安成立了分公司，在香港成立了香港汉口精武国际贸易公司，产品已经在全国2万多家大型超市上柜，已进入大润发、麦德龙、家乐福、沃尔玛等系统，产品已在香港、澳门、澳洲、南美洲、中东和中西亚上市，产品畅销国内国际市场，市场占有率和销售额在全国同行中名列前茅。为了进一步发展，集团公司根据国内国际市场需求，制定了国内国际市场营销战略规划，在湖北省内发展1000家汉口精武中央大厨房超市，将深度开发国内国际市场，加大开发直营专卖和特渠市场。公司为了谋求更大的发展，正在实行股份制改造，力争在三年内上市

力争2015年汉口精武集团总收入将突破100个亿,带动1万农户发展水禽养殖业，每年为农民直接增加纯收入2个亿，利税达到15亿元，转移农民就业8万人，并带动全省饲料加工业、兽药制造业、包装印刷业、运输业、羽绒加工业和餐饮业等相关产业的发展，把汉口精武打造成为中国鸭业航母。

“千湖之省”将充分整合和利用各种资源，通过控股、参股、贴牌等方式，扩大公司经营范围及销售规模，力争通过8年的拼搏，实现千湖之省农产品加工总产值过千亿元的目标，打造湖北农副产品加工业航母。

The predecessor of "Hankou Jingwu" is only a small cooked food workshop in Jingwu street, Hankou. In 2002, "Hankou Jingwu" began to take shape, established a company, and opened the first direct franchise store. The sales volume of duck neck is tens of thousands of yuan per day. Nevertheless, Mr. Tu Guohua, President of "Hankou Jingwu" was still a small boss with multiple responsibilities at that time. In 2003, Wuhan Hankou Jingwu Food Industrial Park Co., Ltd. was officially listed. With his unique strategic development vision, Mr. Tu Guohua made a supermarket idea. In the same year, "Hankou Jingwu" products entered the mainstream large-scale chain supermarkets in Wuhan, and opened a second direct franchise store in the most prosperous business center in Wuhan. In 2004, "Hankou Jingwu" appeared in the first Wuhan Agricultural Expo. Although there are only ten square meters of exhibition stands, the on-site sales are very hot, which has attracted the attention of government departments and supermarket buyers to a great extent. Through the promotion of the Agricultural Expo, "Hankou Jingwu" duck neck opened the market door. Mr. Tu Guohua is always diligent in learning, thinking and studying. He thinks that doing well is the magic weapon of his success. After the first Wuhan Agricultural Expo, he came up with a new development idea. Just after the Expo, he found food experts to develop duck neck products with real empty packaging, which have a long shelf life and are easy to carry, and can meet the needs of people who go out and come to China Consumption demand with special products. It is precisely because of the market demand, "Hankou Jingwu" vacuum packaging of duck neck products on the market, immediately favored by customers. In 2003, under the leadership of Vice Mayor Zhang Xuemang, a research group of the municipal government visited Jingwu Road, Hankou, to investigate the business situation. President Tu Guohua's "ambition" and "flexible mind" attracted the attention and support of the government; at the first Wuhan Agricultural Expo in 2004, The sales scene of "Hankou Jingwu" duck neck and the attention of merchants all over the country to the market of "Hankou Jingwu" duck neck further promote the Wuhan municipal government to pay attention to and standardize the market of duck neck, hoping to drive the development of local duck industry in Wuhan with the huge market demand of duck neck. In this way, "Hankou Jingwu" ushered in a major opportunity for development. Thanks to the support of the government, Mr. Tu Guohua's confidence in creating a brand has been strengthened. In the second half of 2004, with the support of Wuhan municipal government and Agricultural Bureau, "Hankou Jingwu" and Wuhu farm in Huangpi District of Wuhan City conspired for industrialization, acquired 26 mu of land in Wuhu Industrial Park, started the establishment of Hankou Jingwu Food Industrial Park in Wuhan City, Hankou Jingwu Industrial Park was born, officially put into production on September 13, 2005, "Hankou Jingwu" officially has a modern production base, Mai It has made a solid step of industrialization. The birth of "Hankou Jingwu" Industrial Park marks the beginning of industrialization of "Hankou Jingwu". After the first phase of Hankou Jingwu Industrial Park was put into operation, "Hankou Jingwu" company has established a long-term cooperative relationship with Huazhong Agricultural University, Wuhan Institute of food industry and other universities, with a solid force of scientific and technological innovation and technological research and development, and formed an industrial chain of duck supply, feed processing, farmer breeding, slaughtering and marketing. "Hankou Jingwu" successfully launched the vacuum packed duck neck and duck series products, and completed the transformation of "Hankou Jingwu" duck neck from bulk brine to packaged food. In 2005, "Hankou Jingwu" successively opened nearly 20 Hankou Jingwu stores in the prime area of Wuhan, showing initial scale benefits and increasing brand effect. At that time, every franchise store opened by Hankou Jingwu formed a hot sales scene, and the scene of "nibbling" the duck neck could be seen everywhere in the streets and alleys of Wuhan. In the same year, Hankou Jingwu carried out terminal packaging work in the mainstream shopping mall of Wuhan, and set up image cabinets, image-like kiosks, etc. in order to improve the brand image, the sales of packaging products formed a situation of short supply. Because of the brand influence and unusual sales performance of "Hankou Jingwu", the company was rated as "key leading enterprise of agricultural industrialization in Hubei Province" in that year, and won the honor of "Hubei famous brand product" and "famous trademark in Hubei Province". There is competition in the market. In order to stabilize the leading position of Hankou Jingwu brand in the industry, establish brand separation, form the unique brand personality of Hankou Jingwu, and show the strength of the enterprise, in 2006, the company spent a lot of money to hire Tao Hong, a famous movie star and the heroine of the movie "life show", as the brand image spokesperson. The movie "life show" deliberately shows the snack culture of Wuhan, It has played a considerable role in promoting the popularity of duck neck in China. The decision to use Taohong as the brand image spokesperson has greatly improved the brand competitiveness of "Hankou Jingwu" and doubled the sales of "Hankou Jingwu" duck neck. Through years of market operation, it has been proved that this decision is successful. In many foreign countries, Chinese customers often name and buy "Hankou Jingwu" products with Taohong as the brand image spokesperson Policy is another courageous move of Mr. Tu Guohua, chairman of Hankou Jingwu. With the continuous increase of market share, the existing production scale of Hankou Jingwu Industrial Park has become inadequate. In March 2007, the second phase project of Hankou Jingwu Industrial Park was put into operation, with a daily production capacity of more than 60 tons and nearly 60 varieties. So far, the "Hankou Jingwu" duck products have formed a series. In the same year, the company built a standardized commercial duck breeding demonstration base in Jintu Bay, Huangpi District, with a demonstration scale of up to 300 thousand meat ducks. After the completion of phase II of Hankou Jingwu Industrial Park, Hankou Jingwu industrial park became the largest cooked food processing plant in Wuhan at that time. In 2007, "Hankou Jingwu" duck neck has become a national famous waterfowl deep processing product, and "Hankou Jingwu" has become the city card of Wuhan. The sixth urban games of the people's Republic of China was held in Wuhan, and "Hankou Jingwu" duck series products were awarded as the designated products of the sixth urban games. During the games, they were packaged with the six City Games logo and the designated characteristic food title "Hankou Jingwu" series products are sold in stores, supermarkets and some competition venues. By joining hands with the Six Cities Association, the Six Cities Association has awarded it as the designated characteristic food, which enables the participants and guests from all over the country to enjoy the original flavor of Hanpai food, appreciate the quality of "Hankou Jingwu" series products and the unique "Hankou Jingwu" duck culture, which also marks the first step of Hankou Jingwu to enter the national market. In the same year, "Hankou Jingwu" won the title of "Hankou Jingwu"“ Ten famous agricultural products of Hubei Province ". After the inspection of the six city meeting, "Hankou Jingwu" featured products have broken through the concept of regional diet, and their taste and taste can be generally accepted and loved by consumers all over the country. In view of the official trumpet of Hankou Jingwu entering the national market, the company began to appear at the national sugar and wine meeting. At the sugar and wine fair, customers from all over the country have a common feature in the process of negotiation with the company, that is, they are optimistic about the duck industry of Hankou Jingwu, and they are very optimistic about the market prospect of "Hankou Jingwu" products. Many international chain retail institutions require to introduce "Hankou Jingwu" into the market with preferential policies. Most of the customers who have signed distribution cooperation agreements with the company have considerable economic strength and channel influence in their local market. Because of these favorable conditions, the brand influence of Hankou Jingwu in the national market has been spread rapidly, and the sales performance has been improved again. In March 2008, Luo Qingquan, then Secretary of the CPC Hubei Provincial Committee, inspected Hankou Jingwu and proposed to "make Hankou Jingwu bigger and stronger, become a Chinese brand, a world brand, and lead the steady and healthy development of waterfowl in the province"; in the same month, Li Hongzhong, then governor of Hubei Province, accompanied by major leaders of Wuhan city and district, went to Hankou Jingwu Food Co., Ltd., Wuhu farm, Huangpi District Li Hongzhong, governor of Hubei Province, emphasized that Hubei is a province of thousands of lakes, rich in water resources, and has obvious comparative advantages in the development of waterfowl. If the development of waterfowl industry in our province is not enough, it means that we have not done this work in place. At present, the development of duck industry in Hubei Province is temporarily subordinate to Shandong and other places, but through today's research, we are confident that the duck industry in Hubei Province will come from behind. In particular, Hankou Jingwu started from 2003, starting from the market terminal, from trade, industry and technology rather than technology, industry and trade, with clear development ideas and great potential, and gradually developed into one of the leading duck industries in Hubei Province. The core of agricultural industrialization and even the construction of "one main and three modernizations" lies in the cultivation of leading enterprises. If there is no leading enterprise, it will be very difficult to promote the industry. Therefore, the theme of today's research is to focus on how to build Hankou Jingwu into an aircraft carrier of China's duck industry and how to support enterprises to become bigger and stronger. First, all levels of provinces, cities and districts should work together to promote this industry and support Hankou to grow stronger and stronger. Because in terms of the development of business forms, we must make bigger ones so that small enterprises can grow up gradually. At present, Hankou Jingwu has begun to take shape. It's very exciting to see it. Jingwu has a solid road to go. The boss of the enterprise has social responsibility and strategic vision. He is an excellent entrepreneur. We are confident in his development. How to develop market and marketing brand is the best thing for an enterprise. What should we do at all levels of government? Mainly from the upstream of duck industry, give full play to the advantages of Hubei Province of waterfowl and support the development of waterfowl industry. Second, we need to improve policies, concentrate planning, integrate resources and fund, and support the development of key leading enterprises. You can't "let the sky and the women scatter flowers". Last year, Henan supported 30 billion yuan to support the expansion of double exchange. How to use the funds in a centralized way? First, measure it and then put forward suggestions. There are also tens of thousands of professional households and many bosses, big and small, in the province. We need to give overall consideration, especially to support the existing entrepreneurs and enterprises. In this regard, Tang Tao, vice governor of Guangdong Province, made a specific study and formulated preferential policies to further increase support for waterfowl industry. In a word, we hope to cultivate Hankou Jingwu into an aircraft carrier of Chinese duck industry and a flag of duck industry. In the first half of 2008, major leaders of Hubei provincial Party committee and provincial government successively investigated Hankou Jingwu Food Industrial Park, held special meetings and went deep into the site for many times, and vigorously promoted "Hankou Jingwu hundred million duck industry project", It is proposed to "make Hankou Jingwu bigger and stronger, become a Chinese brand and a world brand, and lead the steady and healthy development of waterfowl in the whole province"; with "Hankou Jingwu Food Industrial Park Co., Ltd." as the leader, the project of 10000 (double 10000) meat ducks industry is implemented in the "1 + 8" urban area of Wuhan, referred to as the project of 100 million ducks. The 100 million duck project focuses on three key points: building a large base of duck industry, singing the famous brand of Hankou Jingwu duck neck, and expanding the leading enterprises of processing enterprises, encouraging farmers to develop duck breeding, reaching an annual output of more than 100 million commercial ducks; expanding the slaughtering and processing capacity of Hankou Jingwu leading enterprises, with an annual production capacity of more than 100 million ducks. Hubei duck market is in its own hands, first there is a market and then take advantage of the development of related industries, which is advantageous in time, place and people. "Hankou Jingwu" 100 million duck industry project implementation plan "for the development of Hubei duck industry design, the whole process runs through the concept of modern agriculture. Some of the measures and suggestions are aimed at the difficulties in the process of agricultural industrialization. How to deal with the distribution of interests between enterprises and farmers is one of them. To this end, Mr. Tu Guohua, chairman of Hankou Jingwu, clearly realized: "agriculture

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