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芬迪(FENDI)是意大利著名的奢侈品品牌，最早作为皮革世家，芬迪(FENDI)最出名的莫过于ItBag——FENDIBaguette手袋，外型像法式长棍，由芬迪家族的SilviaVenturiniFENDI设计。1925年芬迪品牌正式创立于罗马，专门生产高品质毛皮制品?1955年首次举行芬迪时装发布会?1965年，由于卡尔·拉格斐(KarlLagerfeld)的加入，芬迪(FENDI)逐渐增加了高级女装、男装、鞋靴、香水。其后公司逐渐发展壮大，经营范围扩大到针织服装、泳装等品类，甚至开发了珠宝、男用香水等。发展至今，芬迪品牌以其奢华皮草和经典手袋在世界高级时装界享有盛誉。

1925年EdoardoFendi和AdeleCasagrande开设一家从事皮件和手袋的专卖店，Adele在佛罗伦萨学会了皮革制作的工艺，运用在店内所有皮件及手袋的设计。这家位于罗马最热闹的街道路口ViadelPlebiscito的专卖店，在店铺后面另设立一间皮草工作坊。Fendi夫妇的小店，凭著优质產品及精湛工艺，受到当时罗马名门贵族及社会新贵的推崇和喜爱，专卖店的生意川流不息，迅速发展起来。

象征Fendi品牌的黄色标志色的在1933年诞生，在当时以羊皮纸制成的黄色FENDI的购物纸袋，至今仍是为大众一目了然的品牌标志。丰富的质感结合品牌文化根基，成为永恒的经典元素。

1938年Adele和EdoardoFendi推出全系列Selleria手袋，以医生包为灵感，借鉴自马具制造大师的工艺技术。此手袋由CuoioRomano（罗马皮革）制成，是欧洲质量最好的皮革，在托斯卡纳制革，这种皮革手感柔软，纹理细腻，每一张皮革本身纹路不同，在缝制之前会先使用翻滚处理，提高牛皮的柔软度。

1946年二战结束，Edoardo和Adele的五个女儿Paola、Anna、Franca、Carla，以及Alda进入到家族事业工作，在战后的意大利，女性工作尚属凤毛麟角。五姐妹的加入，以创新的风格和远见为品牌的系列注入新的生命力。KarlLagerfeld后来将其定义为“一只手掌的五个指头”。于是，“5成为Fendi的幸运数字。

1967年KarlLagerfeld定义了“FunFur”的概念，这成为FENDI双Flogo（DoubleF）的灵感来源，而双Flogo也在日后成为享誉世界的商标。1977年FENDI以一种突破性的方式推出其首次的成衣系列——“Histoired'Eau”，同时制作了第一部18分钟的短片，亦即现今的微电影，该影片由JacquesdeBascher拍摄，讲述了一个年轻女性在罗马度假，而她的父母则以为她在BadenBaden洗spa。她身着Fendi，沐浴在都市的喷泉之中，拿着玻璃瓶收集泉水。这部微电影Fendi在2013年已完整修复，并于2013年7月在巴黎蒙田大道精品店开幕时重新放映。

1983年Pequin面料诞生，棕色和赭黄色条纹图案成为公司的另一经典图案。FENDI第一家亚洲旗舰店在香港开张。1994年AnnaFENDI的女儿SilviaVenturiniFENDI加入公司，担任皮货配饰创意主管。SilviaVenturiniFENDI从小在创意才华横溢的家庭成员——Lagerfeld的培养下长大。她上任后，立刻着手对医生包改弦更张，重新设计了最畅销的Selleria系列。

2001年LVMH成为FENDI主要股东，立刻为公司规划了未来发展和国际扩张的蓝图。10年间，FENDI门店从2家发展到196家。

2005年MichaelBurke被任命为FENDI首席执行官。在他诸多策略中，首先在地处罗马核心地带、由PeterMarino设计的公司全新总部PalazzoFENDI举行就职仪式。设计蓝图融合了诸如玻璃地板这样的现代装置，同时加上十八世纪PianoNobile的装饰。PalazzoFENDI成为珠宝系列采用的主要商标。

2009年SilviaVenturiniFendi设计出了Peekaboo手袋，立刻成为名媛淑女追逐的IT包，是全球名流与时尚大腕的最爱。

Fendi is a famous luxury brand in Italy. As the earliest leather family, Fendi is best known for its bag - Fendi baguette handbag, which looks like a French stick and is designed by Silvia venturinifendi of the Fendi family. In 1925, the Fendi brand was formally founded in Rome, specializing in the production of high quality fur products. In 1955, the Fendi fashion conference was held for the first time in 1955. In 1965, due to the addition of KarlLagerfeld, FENDI gradually increased the number of women's wear, men's wear, shoes and perfume. Subsequently, the company gradually grew and expanded its business scope to knitted apparel, swimwear and other categories, and even developed jewelry, men's perfume and so on. Up to now, Fandi brand has enjoyed a high reputation in the world's high-end fashion industry for its luxurious fur and classic handbags. In 1925, Edoardo Fendi and Adele Casagrande opened a leather and handbag store. Adele learned how to make leather in Florence and used the design of all leather and handbags in the store. This shop in viadel Plebiscito, Rome's busiest street crossing, has a fur workshop in the back. Fendi's shop, with its high-quality products and exquisite workmanship, was highly praised and loved by the famous nobles and the new upstarts of the society at that time. The business of the shop continued to flow and developed rapidly. The yellow logo color that symbolizes the brand of Fendi was born in 1933. At that time, the Yellow Fendi shopping paper bag made of parchment is still a clear brand logo for the public. Rich texture, combined with brand culture foundation, has become an eternal classic element. In 1938, Adele and Edoardo Fendi launched a full range of Selleria handbags, inspired by the doctor's bag and drawing on the technology from the master of harness manufacturing. This handbag is made of cuoio Romano (Roman leather), which is the best leather in Europe. It is made in Tuscany. This kind of leather has soft handle and fine texture. Each piece of leather has different lines. Before sewing, it will be rolled to improve the softness of the leather. At the end of World War II in 1946, Paola, Anna, franca, Carla, and Alda, the five daughters of Edoardo and Adele, entered the family business. In post-war Italy, women's work was rare. With the participation of five sisters, the brand's series will be infused with new vitality with innovative style and vision. Karl Lagerfeld later defined it as "five fingers of a hand.". So, "5 became Fendi's lucky number. In 1967, Karl Lagerfeld defined the concept of "funfur", which became the inspiration of Fendi double flogo (double f), and double flogo also became a world-renowned trademark in the future. In 1977, Fendi launched its first ready-made clothing series - "historied'eau" in a breakthrough way, and produced the first 18 minute short film, the current micro film, shot by Jacques debascher, about a young woman on holiday in Rome, while her parents thought she washed spa in Baden Baden. Dressed in Fendi, she bathed in urban fountains and collected the water with glass bottles. The microfilm Fendi was fully restored in 2013 and was re screened at the opening of the Montaigne Avenue boutique in Paris in July 2013. In 1983, pequin fabric was born, and brown and ochre stripes became another classic pattern of the company. Fendi's first Asian flagship store opened in Hong Kong. In 1994, Silvia venturinifendi, daughter of Anna Fendi, joined the company as the creative director of leather accessories. Silvia venturinifendi grew up as a creative and talented family member, Lagerfeld. As soon as she took office, she set about changing the doctor package and redesigning the best-selling Selleria series. LVMH became the main shareholder of Fendi in 2001, and immediately planned the future development and international expansion blueprint for the company. In the past 10 years, Fendi has grown from 2 stores to 196 stores. Michael Burke was appointed chief executive officer of Fendi in 2005. Among his many strategies, he first held the inauguration ceremony in palazzofendi, the company's new headquarters, which is located in the core of Rome and designed by Peter Marino. The blueprint combines modern devices such as glass floors with 18th century piano nobile decorations. Palazzofendi has become a major trademark in the jewelry collection. In 2009, Silvia Venturini Fendi designed the Peekaboo handbag, which immediately became the IT bag pursued by celebrities and ladies. It is the favorite of celebrities and fashion giants all over the world.

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