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始建于1984年，国内鞋服行业时尚品牌运营商，专注于制鞋的大型民营企业集团

青岛亨达股份有限公司创建于1984年，现已发展成为中国大型的民营企业集团。

多品牌格局打造时尚品牌运营商

亨达股份自成立以来坚持品牌发展战略，经历了从“产品经营”到“品牌经营”到“资本运作”的战略转变，完成了从为消费者“提供优质产品“到”优质生活方式”的蜕变，为消费者提供了时尚、健康、舒适、安全的生活体验，成为中国鞋服行业时尚品牌运营商。

亨达股份以亨达、阿迪丽娜、动力足、奈奢四大品牌为基础，在全国建立了集自营、代理、加盟、合作为一体的多角度立体式营销网络，并积极学习西班牙ZARA、瑞典H&M等国际品牌，在鞋业行业先启动“快尚”模式，形成了以皮鞋品牌为主，涵盖箱包、腰带、饰品等的多品牌运营格局。

同时，针对消费者追求个性化、舒适化的需求，结合世界鞋业流行元素，亨达股份推出个性化定制服务：采用“数字化制鞋技术”，通过三维足部激光扫描仪、3D计算机辅助设计系统、电脑皮革切割机等自动化研发设备，结合人体脚型特点，进行“量脚定做”，满足了部分特殊脚型和消费群的需求，受到消费者的青睐和好评。

Founded in 1984, Qingdao Hengda Co., Ltd., a large-scale private enterprise group specializing in shoe making, is a fashion brand operator in the footwear industry in China. It has developed into a large-scale private enterprise group in China. Since its establishment, Henda Co., Ltd. has adhered to the brand development strategy, experienced the strategic transformation from "product management" to "brand management" to "capital operation", completed the transformation from "providing high-quality products" to "high-quality lifestyle" for consumers, and provided consumers with a fashionable, healthy, comfortable and safe life experience It is a fashion brand operator in China's footwear industry. Based on the four brands of Henda, Adilina, PowerFoot and naishe, Henda has established a multi angle and three-dimensional marketing network integrating self operation, agency, franchise and cooperation in China, and actively studied Zara in Spain and H & amp in Sweden; M and other international brands first launched the "fast fashion" mode in the footwear industry, forming a multi brand operation pattern focusing on leather shoes brands, covering bags, belts, jewelry, etc. At the same time, in view of the consumers' demand for personalization and comfort, combined with the popular elements of the world's footwear industry, Henda Co., Ltd. launched personalized customization service: adopting "digital shoemaking technology", through the automatic R & D equipment such as 3D foot laser scanner, 3D computer-aided design system, computer leather cutting machine, etc., and combining with the characteristics of human foot shape, we carried out "customized measurement", which is full of It meets the needs of some special foot types and consumer groups, and is favored and praised by consumers.

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