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China Mobile's professional company for digital publishing / new media business, a mobile new media platform integrating mobile reading / online education / smart voice, was established on December 18, 2014, focusing on full copyright operation / intelligent hardware development, Migu Digital Media Co. Ltd. (abbreviated as Migu digital media) is a digital publishing and new media company under China Mobile A professional company in media business. The company is located in Xihu District, Hangzhou. The predecessor of Migu digital media is China Mobile Reading base. In February 2009, Zhejiang Mobile was entrusted by China Mobile to complete the establishment of the base in Hangzhou; in May 2010, mobile reading was officially commercialized throughout the network. In July 2011, China Mobile signed a memorandum of strategic cooperation with the General Administration of press and publication; in April 2012, it held a summit forum and a large-scale mobile internet reading activity of "Yuedu China"; on January 1, 2013, China mobile newspaper was incorporated into the operation of the reading base; on January 10, 2014, it held the "Yuedu China dream" China Digital Media and reading Industry Innovation Conference, which was launched at the conference“ At the end of 2014, the mobile reading base officially registered Migu Digital Media Co., Ltd. After the company's optimization, Migu digital media has expanded its business to online education, intelligent voice and other fields, while focusing on full copyright operation, intelligent hardware development and so on. In 2015, Migu digital media's total network revenue reached 5.6 billion, accumulating 450 million users' digital reading habits. Up to now, Migu reading business platform has gathered nearly 500000 quality authentic books, covering books, magazines, comics, listening books, pictures and other products. Meanwhile, it has created a mobile book lovers' reading fair with a scale of 50 million users, and holds more than 500 celebrity activities in more than 100 cities nationwide every year. Migu digital media is also an influential mobile new media platform, with more than 300 cooperative media and more than 200 types of mobile newspaper. In the past six years of development, Migu digital media (mobile reading base) has been actively building an open and cooperative industrial ecosystem. At present, there are over 1000 partners, 124 partners with over 10 million shares and 1500 authors with over 1 million incomes, powerfully leveraging the development of the entire industrial chain. Facing the industry, we should be "innovators of all media publishing". Create a five in one all media publishing mode of "paper publishing, electronic publishing, audio publishing, video publishing, derivative publishing"; create a large collection platform and digital copyright Library of authentic books by introducing copyright, self signed writers, self published books, etc.; carry out IP project incubation, build the whole IP industry chain; carry out innovative projects such as Migu Jingdong book city, Migu kidle, etc 。 Facing the society, do a good job of "the practitioner of reading for all". Carry out "reading China" activities, host China Digital Reading conference, produce "white paper on digital reading in China", use the platform of digital reading to locate different customers through Migu reading, Lingxi and other apps, and help the whole people read. Facing customers, do a good job of "disseminator of knowledge". Create a product matrix of "digital reading +", spread knowledge in an innovative way through Migu reading, smart voice and other products in various fields; expand from traditional digital reading to content forms such as audio reading and electronic paper book, enrich media presentation, and optimize reading experience.

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