咪咕文学品牌怎么样 申请店铺

我要投票 咪咕文学在网络文学行业中的票数:400 更新时间:2025-08-01
咪咕文学是哪个国家的品牌?「咪咕文学」是 咪咕数字传媒有限公司 旗下著名品牌。该品牌发源于浙江省杭州市,由创始人李军在2014-12-18期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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咪咕文学怎么样

中国移动旗下开展数字出版/新媒体业务的专业公司,集手机阅读/在线教育/智能语音等于一体的手机新媒体平台,专注于全版权运营/智能硬件开发


咪咕数字传媒有限公司(Migu Digital Media Co.Ltd.,简称咪咕数媒)成立于2014年12月18日,是中国移动旗下开展数字出版、新媒体业务的专业公司。公司坐落于杭州市西湖区。

咪咕数媒的前身中国移动手机阅读基地。2009年2月,中国移动委托浙江移动在杭州完成基地建立;2010年5月,手机阅读正式全网商用。2011年7月,中国移动与新闻出版总署签订战略合作备忘录;2012年4月,举办高峰论坛暨“悦读中国”大型移动互联网读书活动;2013年1月1日,中国移动手机报纳入阅读基地运营;2014年1月10日,举办“悦读中国梦”中国数字传媒和阅读产业创新大会,并在会上推出“和阅读”品牌;2014年底,手机阅读基地正式注册成立咪咕数字传媒有限公司。公司优化后,咪咕数媒又将业务拓展到在线教育、智能语音等领域,同时专注于全版权运营、智能硬件开发等。

2015年,咪咕数媒全网收入达56亿,累计培养了4.5亿用户的数字阅读习惯。截至目前,咪咕阅读业务平台汇聚了近50万册精品正版图书内容,涵盖图书、杂志、漫画、听书、图片等产品,同时打造了规模达5000万用户的手机书友悦读会,每年在全国100多个城市举办超过500场名家活动。咪咕数媒也是具影响力的手机新媒体平台,合作媒体超过300家,手机报品类达200余种。

在过去六年多的发展中,咪咕数媒(手机阅读基地)一直积极营造开放合作的产业生态,目前已有各类合作伙伴超1000家,分成超千万的合作伙伴达124家,收入超百万的作者达1500位,有力撬动了整个产业链的发展。

面向产业,做好“全媒出版的创新者”。打造“纸质出版、电子出版、有声出版、视频出版、衍生出版”五位一体的全媒出版模式;通过引进版权、自签约作家、自出版图书等方式,打造较大的正版图书汇聚平台和数字版权库;开展IP项目孵化,构建全IP产业链;开展创新项目如咪咕京东书城、咪咕KINDLE等。

面向社会,做好“全民阅读的践行者”。开展“悦读中国”活动、承办中国数字阅读大会、出品《中国数字阅读白皮书》等,利用数字阅读的平台,通过咪咕阅读、灵犀等app定位不同客群,助力全民阅读。

面向客户,做好“知识的传播者”。打造“数字阅读+”的产品矩阵,通过咪咕阅读、灵犀智能语音等多领域产品,以创新的方式传播知识;从传统数字阅读拓展到有声阅读、电纸书等内容形态,富媒体展现,优化阅读体验。


China Mobile's professional company for digital publishing / new media business, a mobile new media platform integrating mobile reading / online education / smart voice, was established on December 18, 2014, focusing on full copyright operation / intelligent hardware development, Migu Digital Media Co. Ltd. (abbreviated as Migu digital media) is a digital publishing and new media company under China Mobile A professional company in media business. The company is located in Xihu District, Hangzhou. The predecessor of Migu digital media is China Mobile Reading base. In February 2009, Zhejiang Mobile was entrusted by China Mobile to complete the establishment of the base in Hangzhou; in May 2010, mobile reading was officially commercialized throughout the network. In July 2011, China Mobile signed a memorandum of strategic cooperation with the General Administration of press and publication; in April 2012, it held a summit forum and a large-scale mobile internet reading activity of "Yuedu China"; on January 1, 2013, China mobile newspaper was incorporated into the operation of the reading base; on January 10, 2014, it held the "Yuedu China dream" China Digital Media and reading Industry Innovation Conference, which was launched at the conference“ At the end of 2014, the mobile reading base officially registered Migu Digital Media Co., Ltd. After the company's optimization, Migu digital media has expanded its business to online education, intelligent voice and other fields, while focusing on full copyright operation, intelligent hardware development and so on. In 2015, Migu digital media's total network revenue reached 5.6 billion, accumulating 450 million users' digital reading habits. Up to now, Migu reading business platform has gathered nearly 500000 quality authentic books, covering books, magazines, comics, listening books, pictures and other products. Meanwhile, it has created a mobile book lovers' reading fair with a scale of 50 million users, and holds more than 500 celebrity activities in more than 100 cities nationwide every year. Migu digital media is also an influential mobile new media platform, with more than 300 cooperative media and more than 200 types of mobile newspaper. In the past six years of development, Migu digital media (mobile reading base) has been actively building an open and cooperative industrial ecosystem. At present, there are over 1000 partners, 124 partners with over 10 million shares and 1500 authors with over 1 million incomes, powerfully leveraging the development of the entire industrial chain. Facing the industry, we should be "innovators of all media publishing". Create a five in one all media publishing mode of "paper publishing, electronic publishing, audio publishing, video publishing, derivative publishing"; create a large collection platform and digital copyright Library of authentic books by introducing copyright, self signed writers, self published books, etc.; carry out IP project incubation, build the whole IP industry chain; carry out innovative projects such as Migu Jingdong book city, Migu kidle, etc 。 Facing the society, do a good job of "the practitioner of reading for all". Carry out "reading China" activities, host China Digital Reading conference, produce "white paper on digital reading in China", use the platform of digital reading to locate different customers through Migu reading, Lingxi and other apps, and help the whole people read. Facing customers, do a good job of "disseminator of knowledge". Create a product matrix of "digital reading +", spread knowledge in an innovative way through Migu reading, smart voice and other products in various fields; expand from traditional digital reading to content forms such as audio reading and electronic paper book, enrich media presentation, and optimize reading experience.

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