ANTA安踏品牌怎么样 申请店铺

1994年，在福建晋江的一家制鞋作坊门口第一次挂上了安踏的标志，经过十几年的发展，安踏体育用品有限公司现已成为国内最大的综合体育用品品牌公司之一，并于2007年在香港成功挂牌上市。安踏体育用品有限公司董事局主席兼CEO丁世忠先生因其对中国体育的特殊贡献，被评为第17届"中国十大杰出青年"，并当选为第十一届全国人大代表。安踏公司自成立以来，始终坚持"安心创业，踏实做人，创百年品牌"的经营方针，经多年的发展，销售业绩居于全国前列。2009年5月9日，温家宝总理视察安踏时指出，安踏成功地从劳动密集型企业转化为技术密集型企业，为"中国制造"升级为"中国创造"探索出了一条具备自身特色的道路。时刻把握中国体育用品发展局势，推动全民健身的普及推广，携领中国体育竞技蓬勃兴盛，是安踏品牌精神汇聚形成的影响力。

安踏是体育用品销售专卖体系实践者。安踏集"中国名牌产品"、"中国品质免检产品"等荣誉于一身，运动鞋市场综合占有率连续七年在全国同类产品中荣列第一。产品范围覆盖服装、鞋及配件，并于2008年推出儿童体育用品系列和时尚鞋品系列。安踏在中国拥有广泛的营销网络，覆盖31个省、市、自治区，包括一、二、三、四线城市，截至目前，拥有8000多家安踏品牌特许零售门市。在海外，安踏产品已经进入东欧的塞尔维亚、匈牙利，东南亚的新加坡、菲律宾，中东的科威特，南美的巴拉圭、秘鲁等20个国家和地区。

安踏鼎力支持中国体育事业的发展。"中国联赛发动机"的美誉不仅体现了安踏与中国体育的紧密相联，也反映出安踏在中国专业体育发展上的贡献。安踏得益于中国体育的快速发展，同时，安踏也鼎力支持中国体育事业的发展。成为中国奥委会合作伙伴，让安踏有机会站在世界的舞台上展现中国体育品牌的实力和文化，让安踏多了一份使命和国家荣誉感。

从NBA球员加内特、斯科拉到CBA球员周鹏、刘晓宇；从水上五支国家队到冰雪四支国家队；从奥运冠军王皓到籍籍无名的小运动员。安踏在构筑自身体育资源金字塔的同时，也用自己的方式帮助和促进运动员的发展和国家队的建设。

安踏是中国运动科学开拓者。2005年，安踏率先在国内成立了体育用品行业的第一家运动科学实验室，致力于运动科学的研究，旨在提高中国运动员的表现，推动中国体育事业的发展。2009年11月，安踏技术中心荣获国家认定企业技术中心，是目前国内体育用品行业首家也是唯一一家获此殊荣的企业。安踏签约有多个体育运动领域的世界顶尖选手，如网球名将扬科维奇、郑洁，乒乓球世界冠军王皓及NBA休斯顿火箭队球星斯科拉，为他们订制专属装备，安踏每年还为123支专业球队、3335人次，提供428多个款色，覆盖37个尺码，共计25万件/双以上的产品。安踏运动科学实验室的建立再次证明，唯有不懈的创造与革新，才能使品牌步入可持续发展之路，这就是安踏值得骄傲的创造实力。

安踏多年来一直致力于社会慈善事业发展。2008年5月14日，四川5.12地震发生后，安踏第一时间向灾区捐款、捐物1000万元，多年来，安踏还通过"安踏星100公益计划"等活动，致力于公益事业。2008年12月，安踏被中国民政部授予了"中华慈善奖"的至高荣誉。

In 1994, Anta was first put on the sign at the gate of a shoemaking workshop in Jinjiang, Fujian Province. After more than ten years of development, Anta sporting goods Co., Ltd. has become one of the largest comprehensive sporting goods brand companies in China, and was successfully listed in Hong Kong in 2007. Mr. Ding Shizhong, chairman and CEO of Anta sporting goods Co., Ltd. was elected as the 17th "top ten outstanding youth of China" and the 11th NPC Representative because of his special contribution to Chinese sports. Since its establishment, Anta company has always adhered to the business policy of "being at ease to start a business, being practical, and creating a hundred year brand". After years of development, its sales performance ranks in the forefront of the country. On May 9, 2009, when visiting Anta, Premier Wen Jiabao pointed out that Anta has successfully transformed from a labor-intensive enterprise into a technology intensive enterprise, exploring a road with its own characteristics for upgrading "made in China" to "created in China". It is the influence of Anta brand spirit to grasp the development situation of China's sporting goods at all times, promote the popularization and promotion of national fitness, and lead China's sports to flourish. Anta is the practitioner of sports goods sales monopoly system. Anta is honored with "China famous brand products" and "China quality inspection free products". Its market share of sports shoes has been ranked the first among similar products in China for seven consecutive years. The product range covers clothing, shoes and accessories, and launched children's sporting goods series and fashion shoes series in 2008. Anta has an extensive marketing network in China, covering 31 provinces, cities and autonomous regions, including first, second, third and fourth tier cities. Up to now, it has more than 8000 Anta brand franchised retail outlets. Overseas, Anta products have entered 20 countries and regions, including Serbia and Hungary in Eastern Europe, Singapore and the Philippines in Southeast Asia, Kuwait in the Middle East, Paraguay and Peru in South America. Anta fully supports the development of Chinese sports. The reputation of "China League engine" not only reflects the close connection between Anta and Chinese sports, but also reflects Anta's contribution to the development of professional sports in China. Anta benefits from the rapid development of Chinese sports. At the same time, Anta also supports the development of Chinese sports. As a partner of the Chinese Olympic Committee, Anta has the opportunity to stand on the world stage to show the strength and culture of Chinese sports brand, which makes Anta have a more mission and a sense of national honor. From NBA players like Garnett and Scola to CBA players like Zhou Peng and Liu Xiaoyu; from five national teams on water to four national teams of ice and snow; from Olympic champion Wang Hao to small athletes with unknown origins. Anta not only builds its own sports resources pyramid, but also helps and promotes the development of athletes and the construction of the national team in its own way. Anta is a pioneer of Chinese sports science. In 2005, Anta took the lead in setting up the first sports science laboratory in the sporting goods industry in China, devoted to the research of sports science, aiming to improve the performance of Chinese athletes and promote the development of Chinese sports. In November 2009, Anta Technology Center won the national recognized enterprise technology center, which is the first and only enterprise in the domestic sporting goods industry. Anta has contracted with many top players in the world in sports, such as tennis players Jankovic and Zheng Jie, table tennis world champion Wang Hao and NBA Houston Rockets star Scola, to customize their own equipment. Anta also provides more than 428 colors for 123 professional teams and 3335 person times each year, covering 37 sizes, with a total of more than 250 thousand pieces / pair of products. The establishment of Anta Sports Science Laboratory once again proves that only unremitting creation and innovation can make the brand step into the road of sustainable development, which is Anta's proud creative strength. Anta has been committed to the development of social charity for many years. On May 14, 2008, after the May 12 earthquake in Sichuan Province, Anta donated 10 million yuan to the disaster area at the first time. Over the years, Anta has also been committed to public welfare through activities such as Anta star 100 public welfare plan. In December 2008, Anta was awarded the "China Charity Award" by the Ministry of civil affairs of China.

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