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新加坡金味集团是1987年成立的一家食品工业公司，董事局成员都是华裔。总部设在新加坡，并在马来西亚、印度尼西亚、泰国、越南设有分支机构。目前产品已在美国、加拿大、澳大利亚、香港、台湾、缅甸、伊朗、菲律宾等十几个国家和地区销售。

1991年，金味集团在中国汕头投资设立汕头市东方糖果食品有限公司，生产经营糖果、即溶固体饮料、速食麦片、膨化食品。产品自投放市场以来，一直深受消费者喜爱。公司业务蒸蒸日上，取得骄人成绩，连年被汕头市政府评为先进企业、纳税大户，集团公司投资4500多万元人民币，兴建一座占地15亩，建筑面积28000平方米的综合工业大楼，并以此为基础成立了汕头市金味食品工业有限公司，生产经营金味即溶营养麦片等金味即溶固体饮料系列产品。

集团公司着眼于将高新科技引入中国，为解决国内包装印刷技术欠佳的现象。1995年投资5000万元人民币兴建汕头市东方包装工业有限公司，引进当今世界最先进的印刷包装设备，并于1997年7月份正式投产。1997年初，集团公司投资200多万美圆从奥地利引进的威化饼生产线正在新产品开发上，金味集团遵循"有益身心健康"的原则，运用高科技研制出众多品质更加卓越的产品。针对少儿、老年人补充钙质的需要，开发了高钙麦片，而低糖麦片的开发则满足了人们对健康食品的更高要求，收到了良好的经济效益和社会效益。

本着"取之于社会，用之与社会"的理念，多年来，金味集团积极投身社会慈善公益活动，捐资助教是金味公益事业的重要组成部分。1995年—1997年，金味集团捐资160万元在广东、浙江、福建、四川、湖北修建五所希望小学；1997年，出资25万元捐助"羊城会亲"1+1助学活动，帮助广东省100名失学儿童在广州找到直接赞助人，同年，出资40万元与广东省共青团委广东电台在广州天河城广场联合举办青年文化广场；每年的"六。一"儿童节、重阳老人节、教师节，金味集团均会赠送金味系列产品到幼儿园、老人院、中小学校、让他们的节日过得更加健康快乐。

金味公益事业的另一部分为赞助全民健身运动。1996年至今，金味集团每年出资近百万元，赞助多个城市的群众性长跑活动；并连续三年赞助广州市全民健身运动的普及推广，得到了良好的社会效应。

在"真诚守信，优越和谐、共同发展"理念的引导下，金味集团形成了强大的企业凝聚力，金味集团员工对金味真正有了归属感，一切从消费者利益出发，自觉把优质服务渗透到工作中去，企业连年创造了良好市场业绩。1996—1998年金味麦片的市场占有率连续三年独占熬头，金味集团获汕头市1998年度食品类企业利税第一名有力的支援了国家的经济建设。

展望新世纪，金味集团将以更加饱满的的创业热情，更为优新的健康食品和亲善服务，创造华人食品的著名品牌，倡导人们追求健康的体魄和生活方式，让人们的生活更加美好。

Jinwei group is a food industry company founded in 1987. Its board members are all Chinese. It is headquartered in Singapore and has branches in Malaysia, Indonesia, Thailand and Vietnam. At present, the products have been sold in more than ten countries and regions, such as the United States, Canada, Australia, Hong Kong, Taiwan, Myanmar, Iran and the Philippines. In 1991, Jinwei Group invested and established Shantou Oriental candy Food Co., Ltd. in Shantou, China to produce and operate candy, instant solid beverage, instant cereal and expanded food. Since the product was put on the market, it has been loved by consumers. The company's business is booming and has made remarkable achievements. It has been rated as an advanced enterprise and taxpayer by Shantou Municipal Government for many years. The group company has invested more than 45 million yuan to build a comprehensive industrial building with an area of 15 mu and a building area of 28000 square meters. On this basis, Shantou Jinwei Food Industry Co., Ltd. has been established to produce and operate Jinwei instant nutritive oats and other Jinwei instant nutritive oats Solid beverage products. The group company focuses on introducing high and new technology into China to solve the problem of poor packaging and printing technology in China. In 1995, 50 million yuan was invested to build Shantou Dongfang Packaging Industry Co., Ltd. to introduce the most advanced printing and packaging equipment in the world, and it was officially put into production in July 1997. At the beginning of 1997, the Weihua cake production line introduced from Austria with an investment of more than US $2 million is developing new products. Jinwei group follows the principle of "beneficial to physical and mental health" and uses high technology to develop many products with better quality. In view of the needs of children and the elderly to supplement calcium, high calcium cereal was developed, while the development of low sugar cereal met people's higher requirements for healthy food, and received good economic and social benefits. In line with the concept of "take it from society, use it with society", Jinwei group has been actively engaged in social charity and public welfare activities for many years, and donation of teaching assistants is an important part of Jinwei's public welfare undertakings. From 1995 to 1997, Jinwei Group donated 1.6 million yuan to build five hope primary schools in Guangdong, Zhejiang, Fujian, Sichuan and Hubei Province; in 1997, it contributed 250000 yuan to the 1 + 1 student support activity of "Yangcheng family meeting", helping 100 out of school children in Guangdong Province find direct patrons in Guangzhou; in the same year, it contributed 400000 yuan to jointly hold the Youth League with Guangdong Radio in tianhecheng square, Guangzhou Cultural Square; the "six" every year. "On children's day, Chongyang old people's day and teacher's day, Jinwei group will present Jinwei series products to kindergartens, old people's homes, primary and secondary schools to make their festivals more healthy and happy. Another part of Jinwei's public welfare is to sponsor the national fitness program. From 1996 to now, Jinwei group has invested nearly one million yuan every year to sponsor mass long-distance running activities in many cities, and for three consecutive years, it has sponsored the popularization and promotion of the national fitness in Guangzhou, which has achieved good social effects. Under the guidance of the concept of "sincere and trustworthy, superior and harmonious, and common development", Jinwei group has formed a strong corporate cohesion. The employees of Jinwei group have a real sense of belonging to Jinwei. Starting from the interests of consumers, they consciously infiltrate high-quality services into their work, and the company has created good market performance year after year. From 1996 to 1998, the market share of Jinwei cereal has been monopolized for three consecutive years, and Jinwei group won the first place in profits and taxes of food enterprises in Shantou City in 1998, which strongly supported the national economic construction. Looking forward to the new century, Jinwei group will create a famous brand of Chinese food, advocate people's pursuit of healthy body and life style, and make people's life better with more full enthusiasm for entrepreneurship, better new healthy food and goodwill service.

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