五菱品牌怎么样 申请店铺
2002年11月18日正式挂牌成立的上汽通用五菱汽车股份有限公司,是由上海汽车集团股份有限公司、通用汽车(中国)公司、柳州五菱汽车有限责任公司三方共同组建的大型中外合资汽车公司。
上汽通用五菱拥有柳州、青岛两大生产制造基地,全面实施通用汽车公司的全球制造管理体系,形成了商用车和乘用车两大系列,以及微、小型车用发动机的生产格局。上汽通用五菱拥有国家级技术中心和经国家人事部批准成立的“企业博士后科研工作站”,实施C3P(CAD/CAE/CAM/PDM)汽车开发技术系统研究项目等,以通用汽车公司GVDP(全球整车开发流程)和GMS(全球制造系统)为主要方法,使企业的技术创新能力获得了全方位提升。
上汽通用五菱全面实施商用车产品“平台百万化、平台差异化、平台的乘用化以及国际化”的三大平台战略,巩固微型商用车传统主力市场竞争优势。自主设计开发的微型商用车“五菱之光”,是中国微车历史上市场成长最快、国内销量最大的单一平台车型;自主开发的全新大微客“五菱荣光”,是国内销量增速最快的车型,成为微车未来发展的代表性产品;2010年9月,紧凑型商务车“五菱宏光”成功上市开创了新的细分市场,并荣获央视2010年度经济型乘用车奖项。
乘用车乐驰是上汽通用五菱投产的第一款高性能微轿产品,曾多次获国际权威机构J?D?Power紧凑车型新车质量调查最佳得分,在2009CCTV中国年度汽车评选中新乐驰获得“最受青年喜爱车型”奖项;2010年7月上汽通用五菱乘用车新品牌“宝骏”发布,首发车型宝骏630于同年11月下线,将主攻中国市场最大份额的中级车市场,至此,上汽通用五菱正式迈入了商乘并举的新时代。
上汽通用五菱以“低成本、高价值”为企业经营理念,充分集成股东各方的先进管理方法、全面推进企业业务流程重组和内外资源整合,逐步形成了具有核心竞争力的五菱价值链;在巩固微型商用车领域优势、稳步推进乘用车业务的同时,上汽通用五菱加速推进海外事业核心业务,开启实践上汽通用五菱的产品输出、管理团队输出和业务模式输出的国际化战略;今天的上汽通用五菱已经从传统自我奋斗型企业脱变为一个“多点制造、商乘并举、跨洋出海”的学习创新型现代化企业,并为实现“成为微小型汽车领域国内领先、国际上具有竞争力的汽车公司”的宗旨而努力!
SAIC general Wuling Automobile Co., Ltd., which was formally established on November 18, 2002, is a large-scale Sino foreign joint venture automobile company jointly established by Shanghai Automobile Group Co., Ltd., General Motors (China) Co., Ltd. and Liuzhou Wuling Automobile Co., Ltd. SAIC GM Wuling has two production and manufacturing bases in Liuzhou and Qingdao, and has fully implemented GM's global manufacturing management system, forming a production pattern of two series of commercial vehicles and passenger vehicles, as well as micro and small vehicle engines. SAIC GM Wuling owns the national technology center and the "enterprise postdoctoral research workstation" approved by the Ministry of human resources, implements C3P (CAD / CAE / CAM / PDM) automobile development technology system research project, etc., and takes GVDP (global vehicle development process) and GMS (global manufacturing system) as the main methods to improve the enterprise's technological innovation ability in an all-round way 。 SAIC GM Wuling fully implements the three platform strategies of "platform million, platform differentiation, platform utilization and internationalization" of commercial vehicle products, and consolidates the competitive advantage of traditional main market of micro commercial vehicle. The self-designed and developed mini commercial vehicle "Wuling Hongguang" is the single platform model with the fastest market growth and the largest domestic sales volume in the history of China's micro car; the self-developed brand-new big and micro customer "Wuling Rongguang" is the model with the fastest domestic sales growth, becoming a representative product of the future development of micro car; in September 2010, the compact commercial vehicle "Wuling Hongguang" was successfully launched and created It also won the 2010 CCTV economic passenger car award. As the first high-performance micro car product put into production by SAIC GM Wuling, letch has won the best score in the quality survey of new compact car of J? D? Power international authority for many times, and won the award of "the most popular model among young people" in China's 2009 CCTV annual automobile selection. In July 2010, the new brand of SAIC GM Wuling passenger car "Baojun" was released, and the first model Baojun 630 was the same In November, 2010, it went offline and will focus on the middle-class car market with the largest market share in China. So far, SAIC GM Wuling has officially entered a new era of both business and passenger development. Based on the business philosophy of "low cost and high value", SAIC GM Wuling has fully integrated the advanced management methods of all shareholders, comprehensively promoted the reorganization of business processes and the integration of internal and external resources, and gradually formed a Wuling value chain with core competitiveness. While consolidating the advantages in the field of micro commercial vehicles and steadily promoting the passenger vehicle business, SAIC GM Wuling has accelerated the promotion of overseas business The core business of foreign businesses starts to practice the internationalization strategy of SAIC GM Wuling's product output, management team output and business model output. Today, SAIC GM Wuling has changed from a traditional self striving enterprise to a modern enterprise of learning and innovation with "multi-point manufacturing, simultaneous development of business and ride, and going to Sea across the world", and to achieve the goal of "becoming a domestic leader in the field of micro and small vehicles" The international competitive automobile company "aims to work hard!
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