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惠谊家纺创始于1995年的上海，一直以精致优雅为基调，以“海派经典”作为品牌定位，剪辑珍藏永恒的海派风格的生活方式。其中法式典雅遭遇东方温婉细腻，这两种不同来源的文化，在惠谊品牌中互相碰撞影响、体现淋漓。

更因如此，惠谊的设计思源运用到多种中国传统文化元素，例如凝聚了中国民族工艺绘画精髓的青花瓷，明净素雅；如歌若舞的国花牡丹，雍容华丽；中国工笔画里常见的朱漆木雕窗栏，古朴雅致等等。配合法国洛可可新古典艺术，用优美曲线和自然轻巧的形象取代巴洛克的繁重华丽，和中国式趣味一起结合成一种精雕细琢、纤巧女性的艺术式样。这种“多声部性”的混搭组合或许可以用巴赫创作一首赋格曲来形容。西方视觉艺术设计，结合东方传统纺织技法。把美轮美奂的旗袍制作工艺运用到家纺的设计生产中，用传统技法精髓——“镶、嵌、滚、盘、绣”，让古典美得到再现的同时，也形成惠谊独树一帜的东情西韵的品牌格调，兼顾时尚与含蓄内敛两种潮流需求，诠释经典的海派风韵，打造符合大都会智慧女性形象的家纺。

惠谊，传承海派经典，品味艺术人文，体验新的复古时尚生活。

Huiyi home textile was founded in Shanghai in 1995. It always takes exquisite elegance as the keynote, takes "Shanghai classic" as the brand positioning, and clips and collects the eternal life style of Shanghai style. Among them, French elegance meets Oriental tenderness and delicacy. These two cultures from different sources collide and influence each other in Huiyi brand. More for this reason, Huiyi's design ideas are applied to a variety of traditional Chinese cultural elements, such as blue and white porcelain, which embodies the essence of Chinese national craft painting, is bright, pure and elegant; for example, the national flower peony with singing and dancing, is elegant and gorgeous; the common lacquer wood carvings and window railings in Chinese meticulous painting, are simple and elegant, etc. In combination with French Rococo neoclassical art, Baroque's heavy and gorgeous are replaced by graceful curves and natural and light images, which are combined with Chinese taste to form a delicate and delicate female art style. This combination of "multi parts" may be described by Bach's creation of a fugue. Western visual art design, combined with eastern traditional textile techniques. Applying the gorgeous cheongsam production process to the design and production of home textile, using the essence of traditional techniques - "inlay, inlay, roll, plate, embroidery", the classical beauty can be reproduced, meanwhile, Huiyi's unique brand style of Eastern feeling and Western charm can be formed, taking into account the two trend needs of fashion and implicit introversion, interpreting the classic Shanghai style, and creating a smart female image in line with the metropolis Home textiles. Huiyi, inheriting Shanghai school classics, savoring arts and humanities, and experiencing new retro fashion life.

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