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“以纯”是东莞市以纯集团旗下品牌。具有浓郁都市生活气息和清纯艺术气质的“以纯”是其品牌创始人用爱心来灌注成长的。

“以纯”自创立伊始就一直在倡导“H2O”（H-Healthy、H-Happy、O-Open）的生活方式，其目标消费者定位为18岁到30岁的年轻群体，他们富有青春活力、注重健康、热爱运动、追逐时尚、有主见、是享受愉悦生活的个性人士。

“以纯”服装以满足年轻人的学习、工作与生活需要为设计目的，致力于为年轻人提供时尚的服装，关注年轻人的消费需求，更努力在价格上体贴消费者。其强大的设计师队伍每年往返于欧洲、美国、日本、香港等时尚圣地，采集最新的流行资讯，并将之简单化为可被本土年轻人认同、追捧并消费得起的流行时尚，服饰的色彩、款式、结构比例等都有独到之处。

“以纯”因其精湛的手工、优质的布料、起货快捷、新潮的款式而名闻全国，深受各地顾客喜爱，迅速成为国内外休闲服装知名品牌之一。

东莞市以纯集团有限公司（原东莞市东越服装有限公司），创立于1997年，位于我国服装名城——广东虎门，旗下虎门地区公司以华昊、华隆、丽远、华盛、华越、华虎、东骏等为主要产业机构。是一家集品牌经营、产品开发、规模生产、市场营销于一体的大型现代服装生产企业。公司依托高品质的产品、先进的CAD生产系统和日臻完善的营销体系，在全国已发展专卖店三千多家，销售点遍布全国32个省、市、自治区，并已在越南、俄罗斯等国家和地区开设了“以纯”专卖店。2007年9月8日，YISHION以纯荣登2006年度中国服装类企业纳税百强居中国服装鞋帽类企业纳税第9名，是唯一进入前10名的中国休闲服装品牌企业。

1997年，以纯集团的前身是一家只有二十几台衣车、四十多名员工的制衣小作坊；2000年8月正式注册成立东莞市东越服装有限公司，并推出了自己的品牌——“以纯”，公司退出批发市场，以加盟的方式全力进入连锁经营；2003年3月，“以纯”荣膺“广东著名商标”称号；2003年7月“以纯”被评为“广东名牌产品”2003年7月，以纯集团正式通过ISO9001：2000国际质量体系认证，;2005年9月，“以纯”被国家质量监督检验检疫总局评为“中国名牌产品”；2006年1月，“以纯”被国家工商行政管理总局和商标评审委员会认定为“驰名保护”。2007年1月，东莞市东越服装有限公司升格为东莞市以纯集团有限公司。

"Yichun" is a brand of Yichun group in Dongguan. With a strong urban life atmosphere and pure artistic temperament, "pure" is the growth of the founder of the brand with love. "Yichun" has been advocating "H2O" (h-healthy, h-happy, o-open) lifestyle since its inception. Its target consumers are young people aged 18 to 30, who are full of youthful vitality, health-oriented, sports loving, fashion chasing, independent and enjoy a happy life. "Pure" clothing is designed to meet the needs of young people's study, work and life. It is committed to providing fashionable clothing for young people, paying attention to the consumption needs of young people, and making greater efforts to be considerate of consumers in terms of price. Its powerful designers go back and forth to Europe, the United States, Japan, Hong Kong and other fashion holy places every year to collect the latest popular information, and simplify it into a fashion that can be recognized, sought after and affordable by local young people. The color, style, structural proportion of clothing are unique. "Yichun" is famous all over the country for its exquisite handwork, high-quality fabric, quick delivery and fashionable style. It is deeply loved by customers all over the country and quickly becomes one of the famous leisure clothing brands at home and abroad. Dongguan Yichun Group Co., Ltd. (formerly Dongguan Dongyue Clothing Co., Ltd.), founded in 1997, is located in Humen, Guangdong, a famous clothing city in China. Its Humen regional companies take Huahao, Hualong, Liyuan, Huasheng, Huayue, Huahu and Dongjun as the main industrial organizations. Is a set of brand management, product development, scale production, marketing in one of the large-scale modern clothing production enterprises. Relying on high-quality products, advanced CAD production system and increasingly perfect marketing system, the company has developed more than 3000 franchised stores in China, with sales outlets in 32 provinces, cities and autonomous regions, and has opened "pure" franchised stores in Vietnam, Russia and other countries and regions. On September 8, 2007, Yishion ranked No.9 among the top 100 Chinese garment enterprises in terms of tax payment in 2006. It is the only Chinese leisure clothing brand enterprise in the top 10. In 1997, the predecessor of Yichun group was a small clothing workshop with more than 20 sets of clothing cars and more than 40 employees. In August 2000, it formally registered and established Dongguan Dongyue Clothing Co., Ltd. and launched its own brand - "Yichun". The company withdrew from the wholesale market and entered the chain operation by joining in. In March 2003, "Yichun" won the title of "Guangdong famous trademark" In July 2003, "Yichun" was awarded as "Guangdong famous brand product". In July 2003, Yichun Group officially passed ISO9001:2000 international quality system certification,; In September 2005, "Yichun" was rated as "China's famous brand products" by the General Administration of quality supervision, inspection and quarantine; in January 2006, "Yichun" was recognized as "well-known protection" by the State Administration for Industry and Commerce and the Trademark Review and Adjudication Board. In January 2007, Dongguan Dongyue Garment Co., Ltd. was upgraded to Dongguan Yichun Group Co., Ltd.

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