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Oriental Doll is a magazine created by Phoenix publishing and media group in 1999 and co founded by Jiangsu children's Publishing House and Nanjing Normal University Press. Since its inception in 1999, the editorial department of Oriental Doll has always adhered to the tenet of "opening a door for reading, starting a journey of love in life" and the posture of "squatting down to talk with children". With the concept of picture book suitable for children and the editing method especially close to children's reading heart, it has carefully polished the journal, and is determined to forge ahead, make a new school and make great efforts in the creation and design of the journal This paper attempts to change the current situation of Chinese children's reading and improve their reading taste, so as to provide high-quality "spiritual nutrition" for their healthy physical and mental growth. Oriental doll series is suitable for children aged 0-8. After more than ten years of development, it has become six journals and magazines: Oriental Doll, Oriental baby, picture book English, creative art, game king and conservation and education, which are suitable for children of different ages, parents and kindergarten teachers to read.

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