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特百惠Tupperware，全球著名家居用品品牌，总部设在美国佛罗里达州奥兰多市。

超过70年历史，全球70多家分公司。在15个国家设立了生产基地，如美国、法国、澳大利亚、韩国、中国等。已推出8000余种产品，畅销全球100多个国家和地区。

致力于设计实用与美观相结合的优质产品，为消费者提供食物保鲜、制备、烹饪、储藏、盛餐、清洁等系列的产品。

母公司TupperwareBrandsCorporation旗下拥有多个品牌，包括Tupperware，BeautiControl，FullerCosmetics，NaturCare，ArmandDupree，AvroyShlain，Nutrimetics，Nuvo和Swissgarde等品牌。

特百惠中国：

特百惠（中国）有限公司成立于1995年12月，为美国独资企业，于1996年底正式营业。中国地区总部设在广州，在北京、上海、成都、长春和西安均有分公司，业务遍及全国300多个城市和地区。在广州设有现代化工厂，拥有先进的注塑技术和生产线，采用全球统一的原料和品质检验标准。工厂已通过英国劳氏公司ISO9001:2008质量体系认证，生产过程和品质控制严格高效。产品除满足国内需求外，同时出口欧、美、澳市场。2000年，开始在中国设立加盟专卖店，并以会员制为发展策略，目前全国已拥有几千家专卖店/专柜以及几十万会员。

“做价值不做价格”：特百惠致力于为顾客提供物有所值的优质家居用品和个性化的购物体验，不会参与低端产品的竞争；“用过都说好”是特百惠产品的一个显著的特点。实行"体验式营销"策略，与消费者进行深度接触，致力于为顾客创造使用特百惠产品的美好体验，这就是为什么顾客对特百惠产品的忠诚度很高的原因之一。实现体验式营销的主要方式是内容丰富多彩的“特百惠产品示范会”；实行消费会员制（特百惠精彩生活俱乐部），每月公司都会出版一份《特百惠生活》杂志（TupperizedLife），上面会刊登产品和促销信息及多种理家知识。每一期的《特百惠生活》公司都会邮寄到每一位会员手中，许多会员在收到《特百惠生活》后，都会回到特百惠专卖店/专柜购买他们所喜爱的产品；“生意就是生活”：我们将特百惠专卖店定位为“特百惠生活小馆”，因为在这里消费者不仅能够买到特百惠的优质产品，还能学到各种理家方面的知识，结识许多生活中的新朋友。

Tupperware, a world famous brand of household products, is headquartered in Orlando, Florida. More than 70 years of history, more than 70 branches in the world. It has established production bases in 15 countries, such as the United States, France, Australia, South Korea, China, etc. More than 8000 kinds of products have been launched and sold well in more than 100 countries and regions around the world. We are committed to design high-quality products that combine practicality and beauty, and provide consumers with food preservation, preparation, cooking, storage, serving, cleaning and other series of products. The parent company tupperwarebrandscorporation has many brands, including Tupperware, beauticontrol, fullercosmetics, naturcare, Armand Dupree, avroy shriin, numetrics, NUVO and swissgarde. Tupperware China: established in December 1995, Tupperware (China) Co., Ltd. is a wholly-owned enterprise in the United States and officially opened at the end of 1996. Headquartered in Guangzhou, China has branches in Beijing, Shanghai, Chengdu, Changchun and Xi'an, covering more than 300 cities and regions. Guangzhou has set up a modern chemical plant, with advanced injection molding technology and production line, using the global unified raw materials and quality inspection standards. The factory has passed the ISO9001:2008 quality system certification of Lloyd's, and the production process and quality control are strict and efficient. In addition to meeting domestic demand, our products are also exported to European, American and Australian markets. In 2000, it began to set up franchise stores in China, and took membership system as its development strategy. At present, there are thousands of franchise stores / counters and hundreds of thousands of members in China. "Make value not make price": Tupperware is committed to providing customers with high-quality home appliances and personalized shopping experience, and will not participate in the competition of low-end products; "use all say well" is a significant feature of Tupperware products. The implementation of "experiential marketing" strategy, in-depth contact with consumers, is committed to creating a better experience for customers to use preferential products, which is one of the reasons why customers have high loyalty to preferential products. The main way to realize experiential marketing is to have a colorful "special and preferential products demonstration meeting"; to implement the consumption membership system (special and wonderful life club), the company will publish a "tupperized life" magazine every month, which will publish product and promotion information and a variety of theoretical knowledge. Every issue of "Tupperware life" will be mailed to every member. After receiving "Tupperware life", many members will return to the Tupperware store / counter to buy their favorite products; "business is life": we set the Tupperware store as "Tupperware life Pavilion", because consumers can not only buy the quality of Tupperware here Products, but also to learn a variety of home management knowledge, make many new friends in life.

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