永丰二锅头品牌怎么样 申请店铺

北京二锅头酒业股份有限公司成立于2002年8月，始建于1949年10月国营北京大兴酒厂的改制企业，据《北京通史》记载大兴酒厂距今已有800多年的悠久历史，可追溯到金大定三年（公元1163年）金世宗下诏，令大兴少尹招复酒户酿制美酒，当时烧酒作坊烧制的“金澜酒”，口味醇厚、清洌甘爽、十分香美，此酒专为金王朝上层所享用。世人以饮之为荣，金人曾有诗赞曰：“金澜酒皓月委波入牖，冰台避署压琼艘，火坑敌寒挥玉斗。追欢长是秉烛游，日高未放传杯手。”由诗中可见当时王公贵戚通宵达旦欢饮此酒的景象。到了元英宗（公元1322年）时在大都设置糟房百所，酿制“阿刺吉酒”（即白酒）和小米黄酒等酒类。明、清两代为皇家禁苑，瀛海行宫即皇帝行围打猎、论功行赏之地也，当时建有烧酒作坊一个，名叫“裕兴烧锅”，专为皇宫酿造御酒，北京同仁堂药店开业后，规定只用此酒入药，当地老人解放前多赶着毛驴车为同仁堂送酒，到了1949年9月，华北野战军任邱“益泉涌”酒厂随军迁址于此“裕兴烧锅”归为国有，随改名为国营北京大兴酒厂（今北京二锅头酒业股份有限公司的前身）。

今天的北京二锅头酒业股份有限公司，传承老北京二锅头传统酿造技艺，产品选用优质高粱为原料，以麸曲为糖化发酵剂，采用老五甑发酵法、混蒸混烧、看花接酒、掐头去尾，长期储存、精工勾兑而成。酒液清澈透明，酒体醇厚，绵甜爽净，余味悠长等特点，饮誉全国，公司以崭新的姿容展现在京南大地，实现了“酿成春夏秋冬酒，迎来东西南北客，销通五湖四海路，博得天涯海角名”的几代人为之奋斗的夙愿。

目前公司现有员工400余人，净资产超亿元，京王子酒、醉流霞酒、二锅头等系列产品120余种，2007年全销售1.5亿元人民币,2008年全年预计两亿元以上。我公司产品多次获得各种优质产品称号，“永丰牌”商标2000年度、2004年度、2007年度连续三届被北京市工商行政管理局认定为北京市著名商标；2003年9月“永丰”二锅头、京王子酒被评为北京市优秀新产品奖，2004年10月被授予“中国白酒质量优秀产品”称号；2004年11月被授予首都市场“质量、信誉、服务”优秀企业、优质产品称号；2006年11月被中国诗酒文化协会，酒文化专业委员会评为“中国历史文化名酒”；2007年12月在中国酿酒工业协会组织的企业信用状况评价中，被评为“AAA”级信用企业；同年荣获“中国质量过硬知名品牌”。

为了提高技术开发与自主创新能力，建立技术创新体系，促进产品结构调整和产业升级，增强市场竞争力，为保持经济效益和可持续发展力，公司按产、学、研一体化的思路，建立技术研发检验中心。技术研发中心以白酒系列、黄酒系列、保健酒系列等三大类为研发方向，为公司发展提供技术支持。“永丰牌”二锅头系列酒、京王子系列酒、黄酒系列、烹饪料酒系列等，行销东北三省及北京、河北、山东、河南、陕西、内蒙、江苏、天津、上海、南京、广州等二十多个省、市、自治区，深受广大用户和消费者的一致好评和青睐，在老百姓心中提升了“永丰牌”的形象，目前公司已有多种产品外包装获得了国家外观设计专利。

公司十分重视产品的质量服务，对消费者反映的问题及时解决，制定相应的纠正措施并加以改进，以达到消费者的满意。公司以优质的售后服务来维护公司和消费者的合法权益，不断完善企业管理制度和工作程序，以满足顾客的需求为目标。

北京二锅头酒业股份有限公司，本着以质量保证体系贯穿公司的生产、品供、人力资源、物流营销等各个方面，始终坚持以“科技为先导、以质量为生命、以顾客为中心、以改进求发展”的经营方针，在目前已经基本实现信息化管理的基础上，进一步完善了公司的管理体系，提高了公司各项工作的管理水平。2007年12月通过ISO9001：2000质量管理体系认证和、ISO2200、ISO14001、GB/T28001体系认证。在科学管理上又迈上一个新的台阶。公司在长期发展过程中，培养了一批专业技术员工队伍，同时也培养了一批国家级专业技术人才，目前我公司拥有中国国家白酒评委2人、国家级高级品酒师2人、高级酿酒师5人、品酒员4人，为公司拓宽科技领域奠定了基础，同时也锻炼了一批成熟的经营管理者，建立完善了行之有效的生产服务体系，提高了“永丰牌”白酒系列产品的知名度，增加产品在市场上的份额。产品的质量、销量、销售收入、利润逐年递增，为公司今后的发展腾飞创造了良好的条件。

Beijing Erguotou liquor industry Co., Ltd. was founded in August 2002. It was founded in October 1949 as a restructuring enterprise of the state-owned Beijing Daxing distillery. According to the general history of Beijing, Daxing distillery has a long history of more than 800 years. It can be traced back to the third year of jindading (1163 ad) when the emperor of Jin issued an imperial edict, ordering Daxing Shaoyin to recruit wine makers to make fine wine. At that time, "Jinlan liquor" was made by the liquor making workshop ”The wine is mellow, pure, sweet and very fragrant. It is specially enjoyed by the upper class of the Jin Dynasty. The world is proud to drink it. There was a poem praised by the Jin people: "the bright moon of Jinlan wine will bring waves into the moon, the ice platform will avoid the deployment of Qiong boats, and the enemy of the fire pit will wave jade. The pursuit of Huan Chang is to swim by candlelight, and the day is high without passing the cup It can be seen from the poem that Wang gongguiqi enjoyed drinking this wine all night. By the time of yuanyingzong (1322 A.D.), a hundred distilleries were set up in most of them to produce "assaji" (i.e. white wine) and millet yellow wine. The Ming and Qing Dynasties were royal forbidden areas. Yinghai palace was also the place where the emperor went hunting and praising. At that time, there was a wine making workshop called Yuxing Shaoguo. It was specially designed to brew Royal Wine for the imperial palace. After the opening of Tongrentang drugstore in Beijing, it was stipulated that only this wine should be used as medicine. Before the release of the local elderly, they often drove donkey carts to deliver wine to Tongrentang. In September 1949, the North China Field Army appointed Qiu "Yiyi" Quanyong distillery moved to Yuxing Shaoguo with the army. It was owned by the state and renamed as Beijing Daxing distillery (now the predecessor of Beijing Erguotou Liquor Co., Ltd.). Today's Beijing Erguotou Liquor Co., Ltd. inherits the traditional brewing technology of the old Beijing Erguotou. Its products are made of high-quality sorghum as raw materials, bran koji as saccharification fermentation agent, using the old five steamer fermentation method, mixed steaming and burning, watching flowers and picking up the wine, pinching the ends, long-term storage and fine mixing. The liquor is clear and transparent, full-bodied, soft, sweet and clean, with long aftertaste, etc. it is well known throughout the country. The company has displayed its brand-new appearance in the land of South Beijing, realizing the long cherished aspiration of generations of people who "brew into spring, summer, autumn and winter wine, welcome customers from East, West, North and south, sell all over the world, and win the reputation of the end of the world". At present, the company has more than 400 employees, a net asset of more than 100 million yuan, more than 120 kinds of series products such as jingprince wine, jiuliuxia wine, Erguotou, etc., with a total sales of 150 million yuan in 2007 and an estimated 200 million yuan in 2008. Our products have won various high-quality product titles for many times. The "Yongfeng brand" trademark was recognized as a famous trademark of Beijing by Beijing Administration for Industry and Commerce for three consecutive years in 2000, 2004 and 2007. In September 2003, the "Yongfeng" Erguotou and jingzijiu were awarded the Beijing excellent new product award, and in October 2004, the "excellent product of Chinese liquor quality"; in January 2004 In January, it was awarded the title of "quality, reputation and service" excellent enterprise and high-quality product in the capital market; in November 2006, it was awarded the title of "famous Chinese historical and cultural wine" by China Poetry and Wine Culture Association and wine culture Professional Committee; in December 2007, it was awarded the title of "AAA" credit enterprise in the enterprise credit evaluation organized by China Wine Industry Association; in the same year, it was awarded the title of "excellent and famous Chinese quality" Brand ". In order to improve the ability of technology development and independent innovation, establish technology innovation system, promote product structure adjustment and industrial upgrading, enhance market competitiveness, and maintain economic benefits and sustainable development, the company establishes technology research and development inspection center according to the idea of integration of production, learning and research. The technology research and development center takes three categories of liquor series, yellow wine series and health wine series as the research and development direction to provide technical support for the company's development. "Yongfeng brand" Erguotou series, jingzizi series, yellow rice wine series, cooking wine series, etc., are sold in three northeastern provinces and more than 20 provinces, cities and autonomous regions, including Beijing, Hebei, Shandong, Henan, Shaanxi, Inner Mongolia, Jiangsu, Tianjin, Shanghai, Nanjing, Guangzhou, etc., which are well received and favored by the majority of users and consumers. Yongfeng brand has been promoted in the hearts of the people ”At present, the company has obtained the national design patent for a variety of product outer packaging. The company attaches great importance to the quality service of products, solves the problems reflected by consumers in a timely manner, formulates corresponding corrective measures and improves them to achieve the satisfaction of consumers. The company maintains the legitimate rights and interests of the company and consumers with high-quality after-sales service, continuously improves the enterprise management system and working procedures, and aims to meet the needs of customers. Beijing Erguotou liquor industry Co., Ltd. adheres to the management policy of "science and technology as the guide, quality as the life, customer as the center, improvement and development" with the quality assurance system running through all aspects of the company's production, product supply, human resources, logistics and marketing, and further improves the company's information management based on the basic realization of information management The management system improves the management level of the company. In December 2007, it passed ISO9001:2000 quality management system certification, iso2200, ISO14001 and GB / T28001 system certification. We have taken a new step in scientific management. In the long-term development process, the company has trained a number of professional and technical staff, as well as a number of national professional and technical personnel. At present, our company has 2 National Liquor judges, 2 national senior wine tasters, 5 senior winemakers and 4 wine tasters, laying a foundation for the company to expand the scientific and technological field, and also training a number of mature business managers Established and improved the effective production and service system, improved the popularity of "Yongfeng brand" liquor series products, and increased the market share of products. The product quality, sales volume, sales revenue and profit are increasing year by year, which creates good conditions for the company's future development.

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