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洁丽雅集团始创于1986年，集团总部位于风景秀丽、人文荟萃、历史悠久的越国古都、西施故里，也是全国优秀旅游城市--浙江省诸暨市。

经过二十多年的艰苦创业和产业扩张，目前拥有浙江、湖北、新疆“一总二地”生产研发基地，总资产逾30亿元，成为一家集纺纱、染整、织造、营销、物流于一体，以毛巾系列产品为核心主业，内衣内裤、袜子、家居用品多品类发展的集团公司。

洁丽雅始终坚持实施品牌战略，走科技型规模化发展道路。“洁丽雅毛巾”连续八年获“全国市场同类产品销量领先”。2015年12月央视发布的“中国制造业自主品牌价值评价”榜单中，洁丽雅集团以60.1亿元的品牌价值连续三年问鼎中国家纺行业。

依法经营，回报社会，是洁丽雅一如既往的追求。集团党、工、团、妇联等组织机构健全，成绩斐然。先后被评为“国家AAA级企业信用等级证书”、“2015年全网销售行业第一”、“中国最具消费者依赖品牌”、“全国纺织行业质量奖”、“中国纺织品牌文化建设领军奖”、“浙江省诚信示范企业”、“浙江省治安安全示范单位”、“浙江省AAA级信用企业”等荣誉称号，受到社会各界的一致好评。

2010年，集团响应中央“产业援疆”号召，巨资投向全国最优质的长绒棉产区——新疆阿拉尔市，建设新疆品牌产业基地。该项目总生产用地面积约2500亩，项目总投资25亿元，新建年产各类高档毛巾20000吨，毛巾特种用纱30万纱锭，10万锭倍捻的产能规模。洁丽雅新疆产业基地在“一带一路”国家战略引领下，打造产业成本洼地，持续增强国内市场竞争力，同时通过“新欧亚大陆桥”，有力促进洁丽雅品牌向国际市场阔步迈进。

面对新的全球化竞争态势，洁丽雅将继续大力实施品牌发展战略和科技创新战略，大力发展品牌经济和节能环保型经济，肩负“引领洁·丽·雅新生活”的企业使命，实现“打造百年经典企业，勇攀世界品牌巅峰”的宏伟愿景。

Founded in 1986, jieliya group is headquartered in Zhuji City, Zhejiang Province, the ancient capital of Yue and the hometown of Xishi with beautiful scenery, rich culture and long history. After more than 20 years of hard work and industrial expansion, it now has a production and R & D base in Zhejiang, Hubei and Xinjiang, with a total assets of more than 3 billion yuan. It has become a group company integrating spinning, dyeing and finishing, weaving, marketing and logistics, with towel series products as the core business and underwear, socks and household products in various categories. Jieliya always adheres to the implementation of brand strategy and takes the road of large-scale development based on science and technology. "Jieliya towel" has won the "national market leading sales of similar products" for eight consecutive years. In the "evaluation of independent brand value of China's manufacturing industry" list released by CCTV in December 2015, jieliya group won the title of China's home textile industry for three consecutive years with a brand value of 6.01 billion yuan. Operation according to law and return to the society are the pursuit of jieliya as always. The party, labor, league, women's Federation and other organizations of the group are sound and have made remarkable achievements. It has been awarded the honorary titles of "national AAA enterprise credit rating certificate", "No.1 in the whole network sales industry in 2015", "China's most consumer dependent brand", "National Textile Industry Quality Award", "China's leading textile brand culture construction Award", "Zhejiang credit demonstration enterprise", "Zhejiang public security and safety demonstration unit", "Zhejiang AAA credit enterprise", etc It has been well received by all walks of life. In 2010, in response to the call of the central government for "industrial assistance to Xinjiang", the Group invested heavily in the construction of Xinjiang brand industrial base in Alar City, the best long staple cotton production area in China. The total production land area of the project is about 2500 mu, the total investment of the project is 2.5 billion yuan, the annual output of all kinds of high-grade towels is 20000 tons, the production capacity of 300000 spindles for towel special yarn and 100000 spindles double twist is newly built. The Xinjiang industrial base one of the "one belt, one road" national strategy, led by the "Lai" area to create an industrial cost depression, and continuously enhance its competitiveness in the domestic market. At the same time, through the "new Eurasian Continental Bridge", the brand of the real estate industry will be promoted vigorously. Facing the new global competition situation, jieliya will continue to vigorously implement the brand development strategy and science and technology innovation strategy, vigorously develop the brand economy and energy-saving and environmental protection economy, shoulder the corporate mission of "leading the new life of jieliya", and realize the grand vision of "building a century old classic enterprise and climbing the peak of the world brand".

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