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上海新文化传媒集团股份有限公司成立于2004年12月，是一家以影视剧制作、发行为核心，电影、综艺、新媒体、户外广告投放、产业投资等多元化发展格局的全产业链型影视企业。公司累计制作、发行了3000多集的原创影视作品，年产精品电视剧500余集，精品电影3-5部。旗下拥有16家子公司，是一家具有强大创意力、传播力和生产力的文化传媒集团。 2012年7月，在深圳证券交易所挂牌上市。
公司通过不断优化内容和团队建设，进行传媒产业链横向纵向延伸，扩大产能规模，布局相关产业。上市后，公司构建了以“优质IP资源”为核心，电视剧、电影、大综艺、网剧为产品的四大类内容板块。定制拍摄4K3D电影、大型网络定制剧、时尚综艺节目等不同形式的影视节目，发展娱乐产品服务。并对旗下子公司进行战略升级，从单一影视剧的制作、发行业务转向影视IP版权资源开发，自主研发、代理发行游戏业务。
公司还专注于整合互动技术和媒体内容资源，户外大屏渠道和移动端小屏具有天然的互联关系，与户外LED大屏进行有效联动，形成大屏和手机的互动、广告和用户的联动。
公司发展至今，已成为一家以科技力量驱动内容和渠道的平台型企业。新文化将继续秉承“内容为王”的理念，以“全内容产品，矩阵式发展”为目标，通过整合人才、利用科技、资本运作这三大优势，发展成为一家拥有完善的内容产品线、精湛的科技研发体系和稀缺渠道资源的综合性国际传媒集团。
Established in December 2004, Shanghai New Culture Media Group Co., Ltd. is a full industrial chain film and television enterprise with film and television production and distribution as the core and diversified development pattern of film, variety show, new media, outdoor advertising, industrial investment, etc. The company has produced and distributed more than 3000 sets of original film and television works, with an annual output of more than 500 sets of high-quality TV series and 3-5 high-quality films. With 16 subsidiaries, it is a cultural media group with strong creativity, communication and productivity. In July 2012, it was listed on Shenzhen Stock Exchange. Through continuous optimization of content and team building, the company has carried out horizontal and vertical extension of the media industry chain, expanded capacity scale and laid out related industries. After going public, the company has constructed four major content sectors with "high quality IP resources" as the core and TV series, movies, variety shows and online dramas as products. Customized shooting of 4k3d films, large-scale network customized plays, fashion variety shows and other different forms of film and television programs, and development of entertainment products and services. And to upgrade the strategy of its subsidiaries, from the production and distribution of a single film and television series to the development of IP copyright resources, independent research and development, agent distribution of game business. The company also focuses on the integration of interactive technology and media content resources. The outdoor large screen channels and mobile small screens have a natural interconnection relationship, and effectively interact with outdoor LED large screens, forming the interaction between large screens and mobile phones, and the linkage between advertising and users. Up to now, the company has become a platform type enterprise driven by science and technology. The new culture will continue to adhere to the concept of "content is the king", with the goal of "all content products, matrix development", and develop into a comprehensive international media group with complete content product line, exquisite technology R & D system and scarce channel resources by integrating talents, utilizing technology and capital operation.
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