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Established in December 2004, Shanghai New Culture Media Group Co., Ltd. is a full industrial chain film and television enterprise with film and television production and distribution as the core and diversified development pattern of film, variety show, new media, outdoor advertising, industrial investment, etc. The company has produced and distributed more than 3000 sets of original film and television works, with an annual output of more than 500 sets of high-quality TV series and 3-5 high-quality films. With 16 subsidiaries, it is a cultural media group with strong creativity, communication and productivity. In July 2012, it was listed on Shenzhen Stock Exchange. Through continuous optimization of content and team building, the company has carried out horizontal and vertical extension of the media industry chain, expanded capacity scale and laid out related industries. After going public, the company has constructed four major content sectors with "high quality IP resources" as the core and TV series, movies, variety shows and online dramas as products. Customized shooting of 4k3d films, large-scale network customized plays, fashion variety shows and other different forms of film and television programs, and development of entertainment products and services. And to upgrade the strategy of its subsidiaries, from the production and distribution of a single film and television series to the development of IP copyright resources, independent research and development, agent distribution of game business. The company also focuses on the integration of interactive technology and media content resources. The outdoor large screen channels and mobile small screens have a natural interconnection relationship, and effectively interact with outdoor LED large screens, forming the interaction between large screens and mobile phones, and the linkage between advertising and users. Up to now, the company has become a platform type enterprise driven by science and technology. The new culture will continue to adhere to the concept of "content is the king", with the goal of "all content products, matrix development", and develop into a comprehensive international media group with complete content product line, exquisite technology R & D system and scarce channel resources by integrating talents, utilizing technology and capital operation.

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