中坝品牌怎么样 申请店铺
四川清香园调味品股份有限公司,系四川东辰(集团)股份有限公司控股的四川调味品知名品牌生产企业。其悠久历史可追溯到公元一八二八年的江油中坝清香园酱园。
据史书记载,川北中坝,自古为酿酱之乡,其品味之冠以北门冯道人所创清香园为属。中坝地处交通要道,商贾云集,时为商贸集散之地,往来人等喜以“清香园中坝酱油”为馈赠佳品。明末清初,已为闻名遐迩之土特名产。
道光初年,清香园后人韩铣中举,道光七年官居道台,韩铣赴京谢恩之际,携家酿酱油极品为贡。御厨用清香园之酱油烹饪御膳,道光皇帝品之不由叫绝。欣喜之余,钦定“清香园中坝酱油”为贡品,其时一八二八年。
清末,“清香园”将口外(长城以北,张家口外)蘑菇作为配料,酿出的酱油,独具风味,并取名“清香园中坝口蘑酱油”。
清香园酱园始终坚持用料考究,天然晒露的传统工艺,精工细酿,所产酱油色泽红润剔透,鲜味香醇,浑然天成,故有“国色天香”之誉。
在几代人的共同努力下,清香园经历了私营、公私合营、国营及股份公司等变迁改革,现已成为四川省最大的酱油研发基地和生产基地,主要产品有酱油、食醋、料酒及蔬菜制品,其产销量及品牌影响力连续多年稳居川渝地区酱油生产基地前茅。近几年,公司进入快速发展阶段,产品畅销全国各地,出口东南亚、加拿大及美国等国家和地区,企业规模和销售业绩迅速提升。为了满足发展需要,做大、做强品牌,公司投资3亿元建设了占地500亩的生产基地——“清香园20万吨绿色食品产业园”,形成了西南最大的酱油生产基地,2014年底新区项目已全面建成并投入使用。修建新区同时,清香园花巨资修建了占地二十余亩、由中国调味品协会独家授权的、亚洲唯一的以酱文化为主题的旅游观光园——“中国酱文化观光园”,每年吸引几十万人次游客到园参观,品味四千年中国味道文化,现场体验两百年中坝酱油制酱工艺,以文化带动品牌,取得良好效果。
公司始终坚持“让健康代代相传”的企业宗旨,以改革促发展,以管理创效率,以“用户满意”为每项工作的最高准则,把企业的每一项工作都扎扎实实地围绕在“用户需求和满意”这一个中心上,狠抓产品质量,提高产品档次,积极实施名牌战略,逐年加大品牌投入,企业品牌影响力在全国范围迅提升。公司先后通过ISO9001、HACCP(ISO22000)及ISO14001三项认证。中坝口蘑酱油被评为“中国名食”和“中国土特名产”,并在酱油行业首家获得“中国地理标志保护产品”。中坝口蘑酱油和食醋先后被评为“四川名牌”产品,公司注册商标“中坝”、“清香园”被评为“四川省著名商标”,公司则被评为“中华老字号”等殊荣,是被“中国烹饪协会名厨专业委员会”指定为提供酱油企业。公司自组建以来,严守“诚信经营、合法经营”的宗旨,连续多年被省工商局评为“省级重合同守信用单位”(1998年起),并一直是银行“A”级以上的信用企业,连续多年(2008年起)被四川省质量技术监督局评为“四川省AAA级质量信誉等级”企业。公司所有酱油、食醋、料酒、酱类、泡菜产品均通过QS认证。
公司投资了300多万修建了面积超过1000平方米的技术中心大楼,并配置了500余万元的行业领先的试验设备,成为川渝地区最大的调味品研发基地,是西南科技大学等高校绿色酿造实验基地。公司技术研发中心先后被评为绿色酿造工程技术中心、绵阳市企业技术中心、四川省企业技术中心等荣誉。
公司销售渠道以各地代理经销商为主渠道,辅之以大型连锁超市,商场和集团购买。产品销售市场以川、渝市场为主要目标市场,在四川省内市场以成都、绵阳、德阳为根据地,以川中、川南、川北市场为品牌制高点的重点市场,形成以绵成乐、成渝为主干线的销售网络;以云南、陕西、贵州等为重点发展市场,辐射河南、甘肃、江苏、浙江、山东、安徽、西藏、广州等省市的重点城市。
秉承“让健康代代相传”的企业经营理念,我们将一如既往地把更美味更健康的产品呈现给千家万户!
Sichuan qingxiangyuan condiment Co., Ltd. is a famous brand manufacturer of Sichuan condiment controlled by Sichuan Dongchen (Group) Co., Ltd. Its long history can be traced back to Jiangyou Zhongba qingxiangyuan soy sauce garden in 1828. According to historical records, Zhongba in northern Sichuan has been the hometown of brewing sauce since ancient times. Its taste is crowned by the qingxiangyuan created by fengdaoren in northern gate. Zhongba is located in the main road of transportation. When there are many merchants, it was the center of Commerce and trade. People like to give "qingxiangyuan Zhongba soy sauce" as a gift. At the end of Ming Dynasty and the beginning of Qing Dynasty, it has become a famous local specialty. In the early years of Daoguang, Han Mian, a descendant of qingxiangyuan, was elected as the winner. In the seventh year of Daoguang, Han Mian lived in Daotai. When Han Mian went to Beijing for thanking, he took home brewed soy sauce as a tribute. The imperial chef uses the soy sauce of the qingxiangyuan to cook the imperial meal, which is the product of Emperor Daoguang. In addition to the joy, qinding made "qingxiangyuan Zhongba soy sauce" a tribute in 1828. At the end of the Qing Dynasty, "qingxiangyuan" used mushrooms outside the mouth of the mouth (north of the Great Wall, outside Zhangjiakou) as ingredients to brew soy sauce with unique flavor, which was named "qingxiangyuan Zhongba mushroom soy sauce". Qingxiangyuan soy sauce garden always adheres to the traditional technology of using fine materials, natural sun exposure and fine brewing. The soy sauce produced is ruddy and clear, fresh and mellow, and naturally formed, so it has the reputation of "natural flavor". With the joint efforts of several generations, qingxiangyuan has experienced changes and reforms such as private, public-private joint ventures, state-owned and joint stock companies, and has now become the largest soy sauce research and development base and production base in Sichuan Province. Its main products include soy sauce, vinegar, cooking wine and vegetable products, and its production, sales and brand influence have been ranking the top of soy sauce production bases in Sichuan and Chongqing for many years. In recent years, the company has entered a stage of rapid development. Its products are sold well all over the country and exported to Southeast Asia, Canada, the United States and other countries and regions. The enterprise scale and sales performance have been improved rapidly. In order to meet the development needs and strengthen the brand, the company invested 300 million yuan to build a production base covering an area of 500 mu - "qingxiangyuan 200000 tons of Green Food Industrial Park", forming the largest soy sauce production base in Southwest China. By the end of 2014, the new area project has been fully completed and put into use. At the same time, qingxiangyuan has invested heavily in the construction of the new area, which covers an area of more than 20 mu and is the only tourism park in Asia with the theme of sauce culture exclusively authorized by China condiment Association. It attracts hundreds of thousands of tourists to visit the park every year. It has tasted the Chinese flavor culture for 4000 years, experienced the sauce making technology of Zhongba soy sauce for 200 years on the spot, and brought the culture with it Moving the brand and achieving good results. The company always adheres to the enterprise tenet of "let health pass on from generation to generation", promotes development with reform, creates efficiency with management, takes "user satisfaction" as the highest criterion of every work, firmly centers every work of the enterprise on the center of "user demand and satisfaction", pays close attention to the product quality, improves the product grade, actively implements the famous brand strategy, and increases the brand year by year Input, the brand influence of the enterprise has been rapidly improved nationwide. The company has passed ISO9001, HACCP (ISO22000) and ISO14001 certification. Zhongba Tricholoma mushroom soy sauce was named as "China famous food" and "China native famous product", and was the first to obtain "China geographical indication protection product" in the soy sauce industry. Zhongba mushroom soy sauce and vinegar have been rated as "Sichuan famous brand" products, the company's registered trademarks "Zhongba" and "qingxiangyuan" have been rated as "Sichuan famous brand", the company has been rated as "China Time-honored Brand" and other honors, and is designated as a soy sauce provider by the "famous chef Professional Committee of China Cuisine Association". Since its establishment, the company has strictly abided by the tenet of "honest operation and legal operation", and has been rated as "provincial contract abiding and trustworthy unit" by the Provincial Administration for Industry and Commerce for many consecutive years (since 1998), and has always been a credit enterprise above the "a" level of the bank, and has been rated as "Sichuan AAA quality credit rating" enterprise by the Sichuan Provincial Bureau of quality and technology supervision for many consecutive years (since 2008). All soy sauce, vinegar, cooking wine, sauce and pickle products of the company have passed QS certification. The company has invested more than 3 million yuan to build a technology center building with an area of more than 1000 square meters, and has equipped more than 5 million yuan of industry-leading test equipment, becoming the largest condiment R & D base in Sichuan and Chongqing, and the green brewing experimental base of Southwest University of science and technology and other universities. The company's technology research and development center has been awarded as green brewing Engineering Technology Center, Mianyang enterprise technology center, Sichuan enterprise technology center and other honors. The company's sales channels are mainly agents and dealers from all over the country, supplemented by large supermarket chains, shopping malls and group purchases. The product sales market takes Sichuan and Chongqing markets as the main target markets, Chengdu, Mianyang and Deyang as the base markets in Sichuan Province, and the markets in Central Sichuan, southern Sichuan and Northern Sichuan as the key markets of brand commanding heights, forming a sales network with Mianyang Chengdu Leshan and Chengdu Chongqing as the main trunk lines; Yunnan, Shaanxi and Guizhou as the key development markets, radiating Henan, Gansu, Jiangsu, Zhejiang and Shanshan Key cities in East, Anhui, Tibet, Guangzhou and other provinces and cities. Adhering to the business philosophy of "let health pass on from generation to generation", we will, as always, present more delicious and healthy products to thousands of households!
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