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“比美特”液体壁纸有别于国内市场一般的同类产品，其幻彩度、精细度、耐用度、及环保性能等优势，国内同类企业无法与之相媲美。

“比美特”以比“美观”、比“特色”为名,比“环保”、比“性能”、比“价格”为发展方向，以五个“比”为品牌核心理念来推广以及展开市场的深度开发，实施以“比美特”品牌形象为主，集合其他新型实用材料的多元化经营策略。

“比美特”融汇国际优雅风尚，追求的是品质而非虚荣。“比美特”品牌所独具的都市优雅，描绘着时尚人士对生活的品味与个性。比美特人坚持锐意创新的精神，迎风破浪，历经市场的挑战与考验，以专业的队伍，严谨的管理，超卓的设备，融入高级工艺精髓，形成和谐完美的整体，精致独特，优雅自然，着力打造（比美特）品牌。

福建比美特环保集团有限公司座落于有着2200年历史文化的中国古城“福州”所属的仓山工业园区，公司所在的厂区占地面积5000多平米、办公区3000多平米，是集化工产品、水性涂料等新型材料的研发、生产、市场推广以及设计装潢服务于一体的综合型企业。

“比美特”福州总公司在职员工100多人，年产量4500吨，年施工能力100万平方米，拥有完善的科研、生产体系。公司拥有目前国内最先进的全自动真空生产线，并全线通过ISO9001：2008国际质量管理认证，生产能力居国内同行业之最。

企业品牌策略

谋求高新技术下产品的高品质---擅用高新技术成果，转化为高品质的产品，为消费者提供安全、有效、稳定的产品利益。注重重点产品的功能创新领先---不谋求产品全系列的领先，但一定在某品类中至少有一二种产品是出类拔萃的，构成品牌雁阵中的“领头雁”。制定有市场潜力的差异化品牌定位---发现需求，寻找差异，在品牌阶位中挖掘市场潜力，规划并落实品牌的应有作为。创造有社会责任感的企业公民文化---将社会基本价值与企业日常商业运作、政策相整合，全面考虑公司对所有利益相关人、社会及环境的关爱，做中国最佳的企业公民。

福州比美特环保产品有限公司做为一家以质量求生存、以口碑谋发展为念理的务实企业自成立以来一直视产品质量为企业的生命，也因此赢得了市场的好评与快速的发展，公司除自身拥有的优秀的科研团队外，2011年更正式与福建省著名学府“闽江学院”签定项目合作，就比美特公司产品与校方展开密切的研发合作。

凭借双方的优秀人才团队及闽江学院先进的现代化精密仪器和完善实验室条件，不但快速提升了比美特公司全线产品的质量的环保性、优质性与稳定性，更在很大程度上降低生产成本，让比美特产品在同行中占尽了绝对的竟争优势。

企业品牌公告：

由于比美特在国内拥有较高的知名度和良好口碑，近两年频频发现假冒比美特分支机构名义销售比美特产品的现象，我公司特此声明，除公司在福州的几家直营店外，比美特从未在国内开设任何分公司或分支机构，任何以比美特分支机构名义销售的产品均属假冒伪劣产品，均属非法行为，我司必将追究其法律责任。

"Bimet" liquid wallpaper is different from other similar products in the domestic market. Its advantages such as unreal color, fineness, durability and environmental protection performance are incomparable with those of similar domestic enterprises. "Bimet" takes "beauty" and "characteristics" as its name, takes "environmental protection", "performance" and "price" as its development direction, takes five "comparisons" as the core brand concept to promote and develop the market in depth, implements the diversified business strategy of "bimet" brand image as the main part, and integrates other new practical materials. "Bimet" integrates international elegant fashion and pursues quality rather than vanity. The unique urban elegance of "bimet" brand describes the taste and personality of fashion people to life. Bimet people adhere to the spirit of innovation, facing the wind and waves, after the challenges and tests of the market, with professional team, rigorous management, excellent equipment, integrated with the essence of advanced technology, to form a harmonious and perfect whole, exquisite and unique, elegant and natural, and strive to create (bimet) brand. Fujian bimet Environmental Protection Group Co., Ltd. is located in Cangshan Industrial Park, which belongs to the ancient city "Fuzhou" with 2200 years of history and culture. The plant area of the company covers an area of more than 5000 square meters and office area of more than 3000 square meters. It is a comprehensive enterprise integrating research and development, production, marketing and design and decoration services of new materials such as chemical products and waterborne coatings. "Bimet" Fuzhou head office employs more than 100 people, with an annual output of 4500 tons and an annual construction capacity of 1 million square meters. It has a sound scientific research and production system. The company has the most advanced automatic vacuum production line in China, and the whole line has passed ISO9001:2008 international quality management certification, with the production capacity ranking the most in the same industry in China. The brand strategy of the enterprise seeks for the high quality of products under the high and new technology - making good use of the high and new technology achievements, transforming them into high-quality products, and providing consumers with safe, effective and stable product benefits. Focus on the functional innovation leading of key products - do not seek the leading of the whole series of products, but there must be at least one or two products in a certain category that are outstanding, forming the "leading geese" in the brand wild goose array. Develop differentiated brand positioning with market potential --- discover demand, find differences, tap market potential in brand rank, plan and implement the due actions of brand. Create a corporate citizenship culture with a sense of social responsibility - integrate the basic social values with the daily business operation and policies of the enterprise, fully consider the company's care for all stakeholders, society and the environment, and become the best corporate citizen in China. Fuzhou bimet environmental protection products Co., Ltd., as a pragmatic enterprise, has always regarded product quality as the life of the enterprise since its establishment, and therefore won the praise and rapid development of the market. In addition to its own excellent scientific research team, the company officially signed a project cooperation with Fujian famous university "Minjiang University" in 2011 To carry out close R & D cooperation with the University on bimet products. By virtue of the excellent talent team of both sides, the advanced modern precision instruments of Minjiang University and the improvement of laboratory conditions, not only the environmental protection, quality and stability of the whole product quality of bimet company are improved rapidly, but also the production cost is reduced to a large extent, so that bimet products occupy an absolute competitive advantage in the industry. Enterprise brand announcement: due to its high popularity and good reputation in China, bimet has frequently found the phenomenon of selling bimet products in the name of its branches in recent two years. Our company hereby declares that except for several Direct stores in Fuzhou, bimet has never set up any branches or branches in China, and any sales in the name of its branches All the products are fake and shoddy products, and all of them are illegal acts. Our company will investigate their legal liabilities.

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