林肯(LINCOLN)品牌怎么样 申请店铺

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林肯(Lincoln)是福特汽车公司拥有的除福特 外的第二个品牌，是亨利·利兰先生于1907年创立的，1922年，福特公司收买了以美国历史上的著名总统林肯命名的林肯汽车公司，成立了林肯部，生产林肯 牌高级华贵轿车。初期以生产飞机发动机为主。它是第一辆以总统的名字命名、为总统生产的汽车。由于林肯车杰出的性能、高雅的造型和无与伦比的舒适，自1939年美国富兰克林·罗斯福总统以来一直被白宫选为总统专车。它最 出名的一款车是肯尼迪总统乘用的检阅车。林肯品牌著名的产品有：大陆(Continental)、马克八世(MarkⅧ)、城市(TownCar)和 领航员(Navigator)等。

目前在中国使用的林肯轿车多为城市 。水星(Mercury)生产线是1935年应亨利·福特之子埃兹尔·福特提议而建立的一条中档车生产线，1938年10月，水星产品正式推出。当时的水星轿车配备了强劲的95马力、V8发动机，极受广大用户欢迎，一年之内就占领了美国2.19%的轿车市场份额。1941～1945年，由于第二次世界大战的影响，水星生产线被迫中断生产。1945年10月，福特汽车成立林肯-水星部，由本森·福特(亨利·福特二世的胞弟)掌管。水星品牌的著名产品主要有： 卡普里(Capri)、美洲狮(Cougar)、水貂(Sable)、村民(Villager)登山者(Mountainer)、环宇 (Mystique)和大公爵(GrandMarquis)等：1949年，林肯部和水星部合并为一个部。该部生产的林肯--大陆 牌轿车，一直是美国总统的座车。

而在知名度上面，人们都知道卡迪拉克车和林肯车是著名的豪华车，但不是很多人都知道亨利.马代恩.利兰-正是他创造了卡迪拉克和林肯两种车型，被誉为美国汽车工业界的 精密生产大师。 利兰早年在马萨诸塞州一家军工厂工作，先后从师学艺，干过许多工种，学到了精密生产的手艺。后来，他和一个学枪炮制造的师兄弟罗.法尔考纳搬到底特律去，那时的汽车工业正如日中天，他们开了一家机加工作坊，直到1900年都在向奥斯莫比尔汽车厂供应发动机和变速器，并由此财力壮大了起来。

这时，福特公司陷入困境，银行家要利兰出手帮助，但一向和利兰不睦的士亨利.福特对此不买帐，并愤然离开公司。利兰毅然将公司接管过来，并改名为卡迪拉克公司，这是一个法国传教士兵名字，是他创建了底特律(底特律被誉为美国汽车城)。

1908年，利兰由于使零件能够互换而获得英国杜瓦奖，1914年，利兰开发出第一台大量生产的美国V8发动机。 第一次世界大战爆发时，利兰组织起卡迪拉克公司最出色的工程师成立了一家生产飞机发动机的新公司，他以林肯来命名这家新公司，在30多年前，利兰是林肯总统的支持者。这时，利兰又把注意力转向汽车，利兰相信夹角为60度的V8发动机比卡迪拉克公司生产的夹角为80度的发动机运转更为平稳。事实证明利兰是对的，人们对60千瓦、113公里时速的林肯L型车大为赞赏。

谁知天有不测风云，林肯L型车竟成了战后经济衰退的受害者，销量狂跌近半，林肯公司因股东抽走资金和税务方面的法律纠纷陷入困境，绝望之余，利兰唯有找亨利.福特求救。 老福特开始对林肯公司不感兴趣，但他的儿子埃德赛说服了他的老子，在1922年福特以800万美元收购了林肯公司。开始是由利兰父子留任总裁及副总裁，但不久利兰父子就和老福特发生争执，老福特不客气地炒了利兰父子的鱿鱼。老利兰愤愤不平，毕其余生不断地在报纸和法庭上和福特争吵不休，直至他于1932年逝世。

福特虽则在经营上与利兰反目，但林肯车却秉承了精湛制作的传统。在其后的70多年中，林肯不断创新，一直是豪华车家族中的佼佼者，以总统姓名命名的车也成了名副其实的总统车。

Lincoln is the second brand owned by Ford Motor Company except Ford. It was founded by Henry Leland in 1907. In 1922, Ford bought Lincoln motor company named after Lincoln, the famous president in American history, and established Lincoln department to produce Lincoln brand luxury cars. In the early stage, it mainly produces aircraft engines. It was the first car to be named after and produced for the president. Due to its outstanding performance, elegant shape and unparalleled comfort, Lincoln car has been selected as president's car by the White House since President Franklin Roosevelt in 1939. One of its most famous cars is President Kennedy's review car. The famous products of Lincoln brand include: Continental, Mark VIII, TownCar and Navigator, etc. At present, most of the Lincoln cars used in China are cities. Mercury production line is a mid-range vehicle production line established in 1935 at the proposal of Ezer Ford, son of Henry Ford. In October 1938, mercury products were officially launched. At that time, the mercury car was equipped with a powerful 95 horsepower, V8 engine, which was very popular with the majority of users, occupying 2.19% of the car market share in the United States within one year. From 1941 to 1945, due to the influence of the Second World War, mercury production line was forced to stop production. In October 1945, Ford set up Lincoln Mercury department, which was run by Benson Ford (brother of Henry Ford II). Famous products of mercury brand mainly include: Capri, cougar, sable, villager, mountaineer, mystique and Grand Marquis. In 1949, Lincoln department and mercury Department merged into one department. The Lincoln Continental sedan produced by the Department has always been the car of the president of the United States. In terms of popularity, people all know that the Cadillac and Lincoln cars are famous luxury cars, but not many people know that Henry Madden Leland, who created the Cadillac and Lincoln models, is known as the master of precision production in the American automobile industry. In his early years, Leland worked in a military factory in Massachusetts. He studied art from a teacher, worked in many kinds of work, and learned the technology of precision production. Later, he moved to Detroit with his brother, Luo falcona, who learned how to make guns and guns. At that time, the automobile industry was just like the sun rising. They opened a machining workshop. Until 1900, they were supplying engines and transmissions to the osmobile automobile factory, and their financial strength grew. At this time, Ford company was in trouble, the banker asked Lilan to help, but Henry Ford, who had always disagreed with Lilan, refused to pay for it and left the company angrily. Lilan resolutely took over the company and changed its name to Cadillac, a French missionary who founded Detroit (Detroit is known as America's Auto City). In 1908, Lilan won the dewar Award for making parts interchangeable. In 1914, Lilan developed the first mass-produced V8 engine in the United States. When the first World War broke out, Lilan organized the best engineers of Cadillac company to set up a new company to produce aircraft engines. He named the new company after Lincoln. More than 30 years ago, Lilan was a supporter of President Lincoln. At this time, Leland turned his attention to the car, believing that the V8 engine with an included angle of 60 degrees runs more smoothly than the one with an included angle of 80 degrees produced by Cadillac. It turns out that Lilan is right. People admire the Lincoln l-car with a speed of 60 kilowatts and 113 kilometers per hour. Who knows that there is an unexpected situation, Lincoln L-shaped car has become the victim of the post-war economic recession, and the sales volume has plummeted nearly half. Lincoln company is in trouble due to the legal disputes of shareholders withdrawing funds and taxes. In despair, Leland has to ask Henry Ford for help. Ford was not interested in Lincoln, but his son edsey persuaded his father to buy Lincoln for 8 million dollars in 1922. At first, Lilan and his son stayed as president and vice president, but soon after, Lilan and his son had a dispute with old Ford, and old Ford impolitely fired Lilan and his son. Old Lilan was indignant, and the rest of his life quarreled with Ford in the newspapers and courts until his death in 1932. Although Ford is opposite to Lilan in management, Lincoln has inherited the tradition of exquisite production. In the following 70 years, Lincoln continued to innovate and was always the leader of the luxury car family. The car named after the president also became the real president's car.

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