石宝寨牌品牌怎么样 申请店铺

重庆市忠县忠州腐乳酿造有限公司地处三峡库区腹地，位于具有“东方威尼斯”之称的忠县长江之滨，紧靠历史人文景观皇华城，毗邻世界八大奇异建筑之一的旅游胜地——石宝寨。忠州豆腐乳始于唐，盛于清，其历史悠久，源远流长，系中华民族饮食文化瑰宝。据县志记载荣兴制法：“冬令严寒之际，以黄豆所制之豆腐，切成方形小块，置之木架霉之弥月，菌满涤以火酒，浸以黔盐，入翁封固半年，启而食之，味极鲜美”。

“石宝寨”牌忠州豆腐乳千百年来，享有极高盛誉。1924年在北平被国民经济建设运动委员会总会命名为“特产”，2007年荣获中国名牌产品，2011年荣获中华老字号，2012年荣获国家级农业产业化重点龙头企业、重庆市旅创委2012“重庆非去不可”旅游创新案例优秀企业称号。2013年又获国家级重合同守信用企业，中华名吃等荣誉。其注册商标“石宝寨牌”被重庆市工商行政管理局首批并连续认定为“著名商标”。

重庆市忠县忠州腐乳酿造有限公司针对市场需求的实际情况，在品牌文化战略的基础上，制定了产品生产、物流供给、市场营销、工业旅游、文化传播、品牌研发六位一体的创新运营模式，具体规划工业旅游、体验研发和体验营销三大运营模块，与传统的企业产品生产供销模块相结合，建立独立的项目运管机制。

经过近十年的文化磨合，21世纪的重庆市忠县忠州腐乳酿造有限公司，已经形成了以“腐乳忠州”为核心的企业文化，并与忠文化进行融合，再次凝聚出崭新的“腐乳”精神——坚持不懈、自力更生、以人为本、求实创新。

探源“腐乳文化”，从“巫文化”和“巴文化”的历史源头，结合“豆腐文化”和“盐文化”，挖掘“忠文化”和“华夏文化”的底蕴和内涵，“腐”而不“朽”，“乳”（儒）制天下，忠义凝魂，腐乳凝神，神魂具备，忠州双绝。

Chongqing Zhongxian Zhongzhou fermented bean curd Co., Ltd. is located in the hinterland of the Three Gorges Reservoir area, on the Bank of the Yangtze River in Zhongxian County, which is known as the "Oriental Venice", close to the historical and cultural landscape Huanghua City, and adjacent to Shibaozhai, one of the eight strange buildings in the world. Zhongzhou tofu milk began in Tang Dynasty and flourished in Qing Dynasty. It has a long history and a long history. It is a treasure of Chinese diet culture. According to the county annals, Rongxing's method is: "when it's cold in winter, the tofu made from soybeans is cut into square pieces, and the moon is covered with wood frame mould. The fungus is covered with fire wine, soaked with Guizhou salt, and then put into Weng for half a year. When it's opened, it's delicious.". "Shibaozhai" brand Zhongzhou tofu milk has enjoyed a high reputation for thousands of years. In 1924, it was named "special product" by the national economic construction and Sports Committee in Beiping. In 2007, it was awarded the title of China famous brand. In 2011, it was awarded the title of China Time-honored Brand. In 2012, it was awarded the title of national key leading enterprise of agricultural industrialization and outstanding enterprise of "Chongqing must go" tourism innovation case of Chongqing Tourism Development Committee in 2012. In 2013, it also won the honor of national contract abiding and trustworthy enterprise, Chinese famous food, etc. Its registered trademark "Shibaozhai brand" has been recognized as "famous trademark" by Chongqing Administration for Industry and commerce. Chongqing Zhongxian Zhongzhou fermented beancurd Co., Ltd. has developed a six in one innovative operation mode of product production, logistics supply, marketing, industrial tourism, cultural communication and brand R & D Based on the brand culture strategy according to the actual situation of market demand, specifically planning three operation modules of industrial tourism, experience R & D and experience marketing, and traditional enterprise products Combining production, supply and marketing modules, establish an independent project management mechanism. After nearly ten years of cultural running in, Chongqing Zhongxian Zhongzhou fermented bean curd Co., Ltd. in the 21st century has formed a corporate culture with "Zhongzhou fermented bean curd" as the core, and integrated with Zhonghua culture, once again agglomerated a new "fermented bean curd" spirit - perseverance, self-reliance, people-oriented, realistic innovation. To explore the source of "rotten milk culture", from the historical source of "witch culture" and "Ba culture", combined with "bean curd culture" and "salt culture", to explore the connotation and connotation of "loyalty culture" and "Chinese culture", that is, "corruption" but not "Immortality", "milk" (Confucianism) dominates the world, loyalty condenses the soul, rotten milk condenses the spirit, the spirit possesses, and loyalty to the state is unique.

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