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新百丽鞋业（深圳）有限公司，真美诗，知名女鞋品牌，大型上市公司，国内女鞋行业市场占有率领先企业，国内最大的鞋类产品零售商之一，集研发、生产、批发、零售、服务为一体的鞋业龙头企业。

真美诗创建于1995年，含义为英语“欢乐”、“平安”之意,源自欧洲“世界和谐”，风格时尚、简约、典雅、高贵；主体消费群为高级专业人士、高收入阶层主要产品有男女鞋、手袋、护鞋用品；产地有意大利、西班牙、罗马尼亚、中国等地；真美诗(JOY&PEACE)以鞋为一项艺术作品，位于欧洲以至全世界皮鞋产品设计及制造中心之领导地位，真美诗(JOY&PEACE)派员长驻欧洲及美国，每季从欧洲各国搜罗名厂皮鞋及其潮流方向，能第一时间引入香港及国内介绍给消费者。

真美诗(JOY&PEACE)主要产品以男女行政人员皮鞋为主，设计线条大方而款式时尚，无论上班或日常穿着皆宜，当你走进JOYPEACE店铺，一份你从未感觉到的舒适欧陆购物环境出现眼前。

JOYPEACE真美诗欧陆皮鞋专门店诞生于1996年，其名字灵感来自于世界大同，是属于一间香港上市的皮鞋公司----美丽宝国际控股公司的拥有，JOYPEACE以鞋为一项艺术作品，位于欧洲以至全世界皮鞋产品设计及制造中心之领导地位，所以JOYPEACE派员长注欧洲及美国，每季从欧洲各国搜罗名厂皮鞋及其潮流方向，能第一时间引入香港及中国介绍给大家。

JOYPEACE主要产吕以男女行政人员皮鞋为主设计线条大方而款式时尚，无论上班或日常穿着皆宜，当你走进JOYPEACE店铺，一份你从未感觉到的舒适欧陆购物环境出现眼前。今季JOYPEACE流行尖而翘的鞋形、印度刺绣式布料、鞋面压穿图案，织皮及金色配搭等制作，效果相当特别。

百丽集团创建于1992年3月8日，在香港丽华鞋业贸易有限公司投资大陆兴建的生产加工企业的基础上，迅速发展起来的产销一体化集团企业，中国大陆著名的鞋业品牌连锁经营公司，香港美丽宝（集团）国际控股有限公司、美国NIKE（耐克）公司、欧洲ADIDAS（阿迪达斯）公司、美国NEWBALANCE（新百伦）公司、全球鞋业最大连锁网络之一BATA（巴塔）公司以及“世界第一条牛仔裤”美国李维公司在中国最大的合作伙伴。

New Belle shoes (Shenzhen) Co., Ltd., zhenmeishi, a famous brand of women's shoes, a large listed company, a leading enterprise in the market share of women's shoes industry in China, one of the largest retailers of footwear products in China, a dragon head enterprise in the footwear industry integrating research and development, production, wholesale, retail and service. Zhenmeishi was founded in 1995, which means "joy" and "peace" in English. It originates from "harmony of the world" in Europe, with fashionable style, simplicity, elegance and nobility. Its main consumer group is senior professionals, and the main products of high-income class are men's and women's shoes, handbags and protective shoes. Its origin is Italy, Spain, Romania, China, etc; Peace) takes shoes as an art work, and is located in the leading position of leather shoes product design and manufacturing center in Europe and the world. Joy & Peace sends its staff to Europe and the United States. Every season, it collects famous leather shoes and their trend from European countries, which can be introduced to consumers in Hong Kong and China for the first time. The main products of joy & peace are leather shoes for men and women executives. They are designed with elegant lines and fashionable styles. They are suitable for work or daily wear. When you enter the joypeace store, a comfortable European shopping environment that you never feel appears in front of you. Joypeace Europe leather shoes store was born in 1996. Its name is inspired by Datong of the world. It belongs to a leather shoes company listed in Hong Kong - Meili Bao International Holding Company. Joypeace takes shoes as an art work and is located in the leading position of the design and manufacturing center of leather shoes products in Europe and the world. Therefore, joypeace sends its staff to Europe and the United States every season Looking for famous leather shoes and their trend from European countries, we can introduce them to Hong Kong and China as soon as possible. Joypeace mainly produces leather shoes for men and women executives. They are designed with elegant lines and fashionable styles. They are suitable for work or daily wear. When you enter joypeace store, a comfortable European shopping environment that you never feel will appear in front of you. This season, joypeace is popular for making sharp and warped shoes, Indian embroidered fabrics, vamp pressing patterns, woven leather and gold matching, etc., with very special effect. Belle group was founded on March 8, 1992. Based on the production and processing enterprises invested by Hong Kong Lihua Shoes Trade Co., Ltd. in mainland China, Belle group is a rapidly developing integrated production and marketing group enterprise. It is a famous chain operation company of shoes industry in mainland China, Hong Kong Meibao (Group) International Holding Co., Ltd., Nike (US) Co., Ltd., Adidas (Europe) Co., Ltd ）The company, NewBalance (New Bailun) company, Bata (BATA) company, one of the largest chain networks in the world's footwear industry, and Levi's largest partner in China.

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