牧柔MUROU品牌怎么样 申请店铺

Shantou Yunhe Clothing Co., Ltd. is a underwear enterprise specialized in underwear R & D and design, chain franchise, and fast fashion brand marketing. Its headquarter is located in Shantou City, Guangdong Province, and it owns fast fashion underwear brand "Murou". "Murou" focuses on the skin affinity and comfort of products, takes "healthy and comfortable, cost-effective" as the brand positioning, uses "healthy and ecological cotton" as the core material, integrates the principles of ergonomics and aesthetic elements in product research and development, establishes its own brand texture, and forms a clear, graceful and bright product style. The company carries out specialized, standardized and data-based scientific management, adopts the separate management and mutually driven management system of direct operation system and franchise system, and has successfully established the profit model and business circle expansion mechanism of Murou store, taking East China as the hub and incubation base of the national market. At present, the network layout has reached more than 1000 underwear stores, respectively with Wanda, RT mart and Auchan Carrefour, Wal Mart, Tesco and other large domestic and foreign retail chain groups form strategic partnership. Up to now, "Mu Rou" has become a new and cutting-edge brand in China's underwear industry. Looking forward to the future, the company will continue to practice its mission and core values, continue to focus on the six goals of "brand upgrading, store upgrading, marketing upgrading, management upgrading, service upgrading and consumer experience upgrading", optimize channel mix and network layout, and make unremitting efforts to improve the quality of human wear, spread comfortable home culture, and "build a century old underwear chain brand"!

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