MCDONALD'S麦当劳品牌怎么样 申请店铺

麦当劳公司总部座落在美国伊利诺斯州OakBrook，是拥有数十亿美元资产的国际性公司。麦当劳是全球大型快餐集团，从1955年创始人麦当劳兄弟和雷·克洛克在美国伊利诺斯州开设第一家餐厅至今，它在全世界的120多个国家和地区已开设了三万多家餐厅，全球营业额约104.9亿美元。现在仍以快速的趋势迅猛发展。在很多国家麦当劳代表着一种美国式的生活方式。

“麦当劳不仅仅是一家餐厅”这句话精确地涵概了麦当劳集团的经营理念。在全球麦当劳的整体制度体系中，麦当劳餐厅的营运是很重要的一环，因爲麦当劳的经营理念和欢乐、美味是通过餐厅的人员传递给顾客的。

然而餐厅并不是麦当劳这一世界品牌的全部，它只是冰山的一角，因爲在它的後面有全面的、完善的、强大的支援系统全面配合，已达到质与量的有效保证，而这强大系统的支援当中包括：拥有先进技术和管理的食品加工制造供应商、包装供应商及分销商等采购网路、完善健全的人力资源管理和培训系统、世界各地的管理层、运销系统、开发建筑、市场推广、准确快速的财务统计及分析…等等。每一个部门各尽职能，精益求精，发挥团队合作，致力於达到麦当劳”百分百顾客满意”的目标。

麦当劳公司旗下最知名的麦当劳品牌拥有超过32000家快餐厅，分布在全球121个国家和地区。另外，麦当劳公司现在还掌控着其他一些餐饮品牌，例如午后浓香咖啡（AromaCafe[1]）、BostonMarket、Chipotle墨西哥大玉米饼快餐店、DonatosPizza和PretaManger。

麦当劳公司2008年的总收入达到235亿美元，净利润为43亿美元。

大多数麦当劳快餐厅都提供柜台式合得来速式（drive-through的英译，即指不下车便可以够用餐店的一种快餐服务。顾客可以驾车在门口点菜，然后绕过餐厅，在出口处取餐。）两种服务方式，同时提供室内就餐，有时也提供室外座位。

得来速餐厅通常拥有几个独立的站点：停车点、结账点和取货点，而一般而言后两个站点会并在一起。

在有些地区，公路干道两旁会设有麦大道（McDrive）是一种无柜台无座位的为了款待夜游驾车人仕所开设的大道，这种大道往往作为得来速餐厅的简化方式出现在闹市区这种人口高密度一带。

一些专门的主题餐厅仍然保留着，比如摇滚麦当劳50年代主题餐厅，还有一些经过精心挑选，坐落在近郊地区以及某些城市的大型室内或室外游乐场的麦当劳餐厅。它们被称作麦当劳乐园（McDonald'sPlayPlace，旧称PlayLand）这种类型的餐厅最早于70年代和80年代在美国本土出现，而在国际上的现身就稍晚一些：比如加拿大的大部分地区直到90年代中期才陆续出现。

麦当劳公司每年会将营业额的一部分用于慈善事业。创始人雷·克洛克在去世时，用他的全部财产成立了麦当劳叔叔慈善基金。

因麦当劳固定销售可口可乐公司提供的碳酸饮料，麦当劳实际和可口可乐结成了战略联盟。

麦当劳是世界500强企业。在《财富》杂志最新评选中，麦当劳位列“全球最受赞赏公司”第16位，并在七项不同的食品服务业排行中位居榜首。在2009年《商业周刊》全球最佳品牌评选中，麦当劳荣获第6名。

McDonald's, headquartered in Oak Brook, Illinois, is an international company with billions of dollars in assets. McDonald's is a large global fast food group. Since 1955, the founder of McDonald's brothers and Ray Kroc opened their first restaurant in Illinois, the United States, it has opened more than 30000 restaurants in more than 120 countries and regions around the world, with a global turnover of about $10.49 billion. It is still developing rapidly. McDonald's represents an American way of life in many countries. "McDonald's is more than just a restaurant" precisely sums up the management philosophy of McDonald's group. In the overall system of McDonald's worldwide, the operation of McDonald's restaurant is a very important part, because McDonald's business philosophy, joy and delicious food are passed on to customers through the staff of the restaurant. However, the restaurant is not the only part of McDonald's world brand, it is just the tip of the iceberg, because there is a comprehensive, perfect and powerful support system behind it, which has reached the effective guarantee of quality and quantity, and the support of this powerful system includes: the procurement network of food processing and manufacturing suppliers, packaging suppliers and distributors with advanced technology and management Road, perfect human resource management and training system, management around the world, transportation and marketing system, development and construction, marketing, accurate and rapid financial statistics and Analysis Wait. Each department should perform its own functions, keep improving, give full play to team cooperation, and strive to achieve the goal of "100% customer satisfaction" of McDonald's. McDonald's company's most famous McDonald's brand has more than 32000 fast food restaurants, which are distributed in 121 countries and regions around the world. In addition, McDonald's now controls other catering brands, such as aroma cafe in the afternoon, Boston market, chipotle, donatos pizza and preta manger. McDonald's's total revenue in 2008 reached US $23.5 billion, with a net profit of US $4.3 billion. Most McDonald's fast-food restaurants offer drive through fast-food service. Customers can order at the door, then bypass the restaurant and pick up at the exit.) There are two ways of service, one is to provide indoor dining, the other is to provide outdoor seats. The drive through restaurant usually has several independent stations: parking, checkout and pick-up points. Generally speaking, the latter two stations will be together. In some areas, there will be mcdrive on both sides of the main road, which is a kind of avenue without counters and seats for entertaining night drivers. This kind of Avenue often appears in the downtown area with high population density as a simplified way to drive fast restaurants. Some special theme restaurants are still reserved, such as rock McDonald's' 50s theme restaurants, and some well selected McDonald's restaurants located in suburban areas and large indoor or outdoor amusement parks in some cities. They are called McDonald's play place (formerly called play land). This type of restaurant first appeared in the United States in the 1970s and 1980s, but later in the world: most parts of Canada did not appear until the mid-1990s. McDonald's uses part of its turnover for charity every year. When Ray Kroc, the founder, died, he used all his property to set up uncle McDonald's charity fund. McDonald's has formed a strategic alliance with Coca Cola for its fixed sales of carbonated drinks. McDonald's is one of the top 500 enterprises in the world. McDonald's is the 16th most admired company in the world in the latest selection of Fortune magazine, and ranks first in seven different food service industry rankings. McDonald's won the 6th place in the 2009 BusinessWeek global best brand selection.

本文链接： https://brand.waitui.com/e34d06c37.html 联系电话：400*****0205 立即查看