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草原今朝在牛肉干行业中的票数：515 更新时间：2025-12-20

草原今朝是哪个国家的品牌？「草原今朝」是苏尼特右旗今朝食业有限责任公司旗下著名品牌。该品牌发源于内蒙古苏尼特右旗，由创始人陈 * 军在1998年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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今朝食业有限责任公司，成立于1998年10月，坐落于美丽的锡林郭勒草原，是一家以肉食品精深加工、养殖、屠宰、连锁经营、进出口贸易为主的生产型企业。公司占地33000平方米，拥有精良的肉类加工生产线，主要产品有软罐头、牛肉干、牛肉松、牛羊肉粒、风干肉、卤汁系列、烤牛（羊）排、有机牛肉、有机冷鲜羊肉等九大类100多个品种。

企业自创建以来，始终以“安全、卫生、营养、诚信”为经营宗旨，立足于锡林郭勒草原得天独厚的自然条件及资源优势，选用草原自然放养的牛羊肉为原料，以实力和诚信生产优质安全的绿色产品。产品在上市销售十多年来，已越来越多地被广大消费者所接受和喜爱，产品覆盖面也越来越广，目前已销往北京、上海、广州、大连、呼市、包头等五十多个大中城市。

锡林郭勒盟是一个牧业大盟，有着丰富的肉食资源，但多年来开发不足，加工工艺落后，产品附加值与绿色、有机、无污染的“草原”品牌严重脱节，因此在做好现有产品研发及市场拓展的基础上，公司将更加着重于有机基地的建设及羊胎素等产品的研发。为配合上述产品的上市及拓宽原有产品的销售渠道，增加利润空间，2011年7月开始，公司统一门头、统一装修、统一供货的“草原今朝”全国连锁店开始启动，目前已在北京、湖北、呼市、包头、鄂尔多斯、阿盟、锡盟发展直营店及加盟店66家，计划于2012年底达到100家。

几年来公司与锡林郭勒盟东乌旗、西乌旗、锡林浩特市、正蓝旗等地的三十多家冷库开展了广泛的原料合作，直接带动了上千户牧民的显著增收。公司有理由相信，依托具有明显原料来源和成本优势的锡林郭勒草原，通过公司的艰苦工作及不懈努力，我们有能力、有信心将公司的原料优势和生产优势与国内的广阔市场终端相连，构筑一个完整的市场“产业链”，不断将企业做大、做强。

出于企业发展需要，今朝食业（鄂尔多斯）有限公司、今朝食业（阿拉善盟）有限公司以及今朝农牧业开发（正蓝旗）有限公司分别于2010年8月、2011年10月以及2012年6月成立，它们将共同秉承公司“安全、卫生、营养、诚信”的经营宗旨，为发展内蒙古的特色肉食品产业做出应有的贡献。

Today Food Industry Co., Ltd., founded in October 1998, is located in the beautiful Xilingol Grassland. It is a production-oriented enterprise mainly engaged in deep processing, breeding, slaughtering, chain operation, import and export trade of meat food. The company covers an area of 33000 square meters and has a sophisticated meat processing production line. Its main products include soft cans, beef jerky, beef floss, beef and mutton granules, air dried meat, marinade series, roast beef (Lamb) chops, organic beef, organic cold mutton and other nine categories and more than 100 varieties. Since its establishment, the enterprise has always taken "safety, health, nutrition and integrity" as its business tenet, based on the unique natural conditions and resource advantages of Xilingol Grassland, and selected cattle and sheep meat naturally raised in the grassland as raw materials to produce high-quality and safe green products with strength and integrity. The products have been accepted and loved by more and more consumers since they were put on the market for more than ten years, and the product coverage has become wider and wider. At present, the products have been sold to more than 50 large and medium-sized cities such as Beijing, Shanghai, Guangzhou, Dalian, Hohhot and Baotou. Xilin Gol League is a large animal husbandry League, which has rich meat resources. However, over the years, its development is insufficient, its processing technology is backward, and its product added value is seriously out of line with the green, organic and pollution-free "Grassland" brand. Therefore, on the basis of existing product research and development and market expansion, the company will focus more on the construction of organic base and the research and development of sheep placenta and other products. In order to cooperate with the listing of the above products, expand the sales channels of the original products, and increase the profit space, from July 2011, the "grassland present" national chain stores of the company with unified front door, unified decoration and unified supply began to be launched. At present, 66 Direct stores and franchise stores have been developed in Beijing, Hubei, Hohhot, Baotou, Ordos, League of Arab States and Ximeng, and it is planned to reach 10 by the end of 2012 0. In recent years, the company has carried out extensive raw material cooperation with more than 30 refrigerators in Dongwu banner, Xiwu banner, Xilinhot City, Zhenglan Banner and other places of Xilinguole League, which has directly driven the significant income increase of thousands of herdsmen. The company has reason to believe that relying on the Xilingol Grassland with obvious raw material source and cost advantages, through the company's hard work and unremitting efforts, we have the ability and confidence to connect the company's raw material advantages and production advantages with the domestic broad market terminals, build a complete market "industrial chain", and constantly expand and strengthen the enterprise. In order to meet the needs of enterprise development, today's food industry (Ordos) Co., Ltd., today's food industry (Alxa League) Co., Ltd. and today's agriculture and animal husbandry development (Zhenglan Banner) Co., Ltd. were established in August 2010, October 2011 and June 2012 respectively. They will jointly uphold the company's business tenet of "safety, health, nutrition and integrity" and develop the characteristic meat food in Inner Mongolia Industry makes due contribution.

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