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新族眼镜成立于1994年，于2000年正式更名为上海新族眼镜有限公司，是一家集设计、生产、销售为一体、富有生命力的现代化民营企业。公司将“创新成就未来”的企业理念融入产品设计、生产、营销、服务、品牌策划与推广中，并不断完善与提升。
公司成立十多年以来，业已发展成为眼镜行业的带领者之一。新族公司专注于提升产品品质，塑造高品位、高层次的企业形象；注重产品品牌意识，挖掘品牌潜能，让企业文化更多的渗透于市场中。
新族人以“提供更多更好的产品和服务”为宗旨，提倡与业界双赢和谐发展。公司现有自主品牌包括罗登斯兰、维多利亚、NEW、新一族、林中鸟、天爱等，与国内的经销商及各大、中城市上规模零售店建立了良好的合作关系，营销网络遍及全国，产品深受消费者的喜爱和青睐，部分产品远销海外。
新族公司注重员工发展，关注员工的现在更关注员工的未来。人才是公司发展的资源，坚持以人为本、不断创新！新族人秉承“先做人后做事”的价值观，倡导伙伴文化。面对更广阔的发展空间，新族公司将与社会各界合作伙伴携手，在眼镜科技、品牌经营和国际贸易等领域共同发展，共同探索，共创眼镜行业新天地，营造更辉煌的明天。
Xinzu glasses Co., Ltd. was founded in 1994 and formally renamed as Shanghai Xinzu glasses Co., Ltd. in 2000. It is a modern private enterprise integrating design, production and sales. The company integrates the enterprise concept of "innovation makes the future" into product design, production, marketing, service, brand planning and promotion, and constantly improves and improves. Since its establishment more than ten years ago, the company has developed into one of the leaders in the glasses industry. Xinzu company focuses on improving product quality, shaping high-grade and high-level corporate image, focusing on product brand awareness, tapping brand potential, and making corporate culture more penetrated into the market. With the aim of "providing more and better products and services", the new ethnic group advocates a win-win and harmonious development with the industry. The company's existing independent brands include rodensland, Victoria, new, Xinyi, linzhongniao, Tianai, etc. it has established good cooperative relations with domestic distributors and large-scale retail stores in major and medium-sized cities. The marketing network covers the whole country, the products are loved and favored by consumers, and some products are exported overseas. Xinzu company pays attention to the development of its employees and the future of its employees. Talent is the resource of the company's development, adhere to people-oriented, continuous innovation! The new ethnic group adheres to the value of "being a man first and doing things later", and advocates partner culture. In the face of broader development space, the new family company will work hand in hand with partners from all walks of life in the field of spectacle technology, brand management and international trade, and jointly explore and create a new world for the glasses industry to create a brighter future.
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